Over the last year, the world has faced unprecedented challenges with companies worldwide having to adapt to changing lifestyles and priorities. But how has the global pandemic impacted content creation and the digital marketing industry? Content creation platform, Verblio have released their annual digital agency survey that provides a unique insight into the industry during […]
Research Reveals Most Desirable Marketing Skills Read More »
Google is encouraging all website owners to track and improve three key metrics to deliver better user experiences. These three metrics are called Core Web Vitals, and will be important is setting your page ranking on SERPs. Here’s a guide to why they matter and how to score well.
What are Core Web Vitals? Understanding Google’s crucial performance metrics Read More »
How long should your next blog post be? Well, the correct answer is always, “as long as it needs to be”, but with a growing trend towards seriously long form content, is a 2,000+ word blog the right sweet spot for long form content? Ten years ago, long form content would have been anything over
When it comes to long form content, what really matters? Read More »
Interviews with tech CMOs and Marketers at large brands reveals a shift in marketing focus Following detailed interviews with CMOs from large technology brands, five trends surfaced that reveal a shift in focus from lead generation to building digital relationships. The 50+ page Technology CMO outlook report unlocks deep insights and thinking from marketing leaders,
Tech CMOs Shift Marketing Efforts to The Digital Marketing Relationship Read More »
To highlight some of the great content marketing-based webinar sessions we’ve hosted over the last 12 months, our Account Manager, Harry Brown has put together a list of his favourite three webinars.
Harry’s Top 3 Webinars Read More »
We answer the question; what is audio content? Before exploring the many exciting types of audio content that are taking the content marketing world by storm. As we have seen lots of big brands are starting to utilise this content format, from audio catalogues to weekly podcasts.
The Rise of Audio Content: Why Your Business Needs to Listen Up Read More »
Over the last few years, listeners have taken to podcasts like never before: from beauty influencers to authors and everyone in between, these audio interactions have taken the world by storm. And in the process, sparked the interest of marketers and brands wondering how to capitalise on the ever-growing audience to be found. For a
Podcasts For Marketing: How, When & Why Read More »
WHAT IS FLOC? Federated Learning of Cohorts (FLoC) is a proposed browser standard that will enable interest-based advertising on the web without letting advertisers know your individual identity. Instead, you’ll be associated with a cohort of users to make you semi-anonymous to the companies targeting you. FLoC is proposed within Google’s new privacy sandbox, a
What the FloC? A look at Google’s alternative to cookies Read More »
It’s been a little over 12 months since we launched our CMA Learning webinars. This was something we had planned on creating in 2020 due to the growth in membership across the UK and abroad. As we entered lockdown, our amazing community acted quickly and created a space for those in the content marketing industry to come learn and engage
Rob’s Top 3 Content Marketing Webinars to Watch Read More »
From social media posts and podcasts to whitepapers and webinars, many mediums are central to your content marketing strategy. Yet, balancing them all can be an absolute minefield. It is, after all, easy to overwhelm followers on certain channels and neglect them on others. This will only lead to disengagement and a lot of wasted
7 Things to Consider When Creating a Content Calendar Read More »
CPL are valued members of the Content Marketing Association and have been regular contributors to the reports and events we’ve hosted over the last ten years, as well as picking up a number of awards at our International Content Marketing Awards. I always enjoyed visiting Mike and the team in Cambridge and I look forward
CPL Completes Management Buyout Read More »
BrandContent makes first international hire, appointing PR Director Sophie Nicholas Wales-headquartered creative communications agency, BrandContent, has expanded into Continental Europe, choosing to open its first international doors in Berlin. The agency has appointed Sophie Nicholas, PR Director, as the first key hire in the German capital. Sophie has 15 years of experience leading earned-first, consumer and
Creative Communications Agency BrandContent Goes Global, Opening New European Shop Read More »
Being a CMA member allows you to keep up with current content marketing trends, help to set the global agenda, and be part of an international network of enthusiasts. There’s a membership opportunity to suit everyone, whether you’re a freelancer, brand, start-up or agency.
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