Month: June 2021

Tech CMOs Shift Marketing Efforts to The Digital Marketing Relationship

Interviews with tech CMOs and Marketers at large brands reveals a shift in marketing focus.
Following detailed interviews with CMOs from large technology brands, five trends surfaced that reveal a shift in focus from lead generation to building digital relationships. The 50+ page Technology CMO outlook report unlocks deep insights and thinking from marketing leaders, to understand how they helped to not only navigate unprecedented challenges but unlock business value and opportunity from it too.