A prediction from one of the most influential women in digital Marketing. Privacy Focus One of the big trends we will undoubtedly see in 2021 is an increased focus on privacy issues. As digital marketing evolves with a much more targeted approach, consumers are becoming more conscious and concerned about privacy. As a reaction we …
Trends in 2021: How Digital Marketing Will Evolve Read More »
One of the benefits of the CMA is having such a variety of members who can specialise in a number of areas. From print and publishing, to video, podcasts, and beyond. Many of our members asked the CMA to run an event around Influencer Marketing and how it can be used by content marketers. A …
Using Influencer Marketing in your content strategy: Q&A Read More »
Client retention is always one of the core challenges for an agency, even in normal times, and in a period like this one it takes on even greater importance. As we’ve moved through the different stages of the pandemic we’ve been able to adapt to our clients’ changing needs and reinforce not only our commitment, …
I recently completed a research project into the onboarding of new employees for an MSc in Organizational Psychology. Although the main focus of the study was not on the impact of remote working, as the research was carried out in 2020, the lockdown inevitably coloured the findings and highlighted the dramatic effects that physical remoteness …
Joining an agency during lockdown: I will get to know the culture later… Read More »
Covid-19 has dominated content for too long. Here The CMA tells you why marketers should abandon Covid topics and create a focused long-term marketing plan.
Search-first creative agency and CMA member, Rise at Seven, has appointed Joe Goulcher as creative director Goulcher previously from M&C Saatchi alumni, also headed up both Social and PR at Moonpig and more recently working as Head of Content at Saatchi & Saatchi – before joining Rise at Seven as creative director, tasked with …
Rise at Seven hires creative director from M&C Saatchi, Moonpig! Read More »
COVID-19 will be responsible for the loss of 1 in 5 creative jobs in the UK, according to the Creative Industries Federation. More than 400,000 content creators are likely to be out of work, so if you’re fortunate enough to be in a position to give someone a job, you should do that. Our search-first …
The social media marketing mantra used to be ‘little and often’ – but there is a danger that being a constant, shallow presence in your customers’ feeds could prove to be counter-productive and not see enough engagement from target audiences.
CMA member, Vodafone UK & Ireland has launched a new cutting-edge Vodafone app with the British & Irish Lions that will for the first time allow rugby fans to ‘become a Lion’, virtually, and fully immerse themselves in Lions action as the countdown to next year’s Tour continues. The new official Lions app, available to …
Being a CMA member allows you to keep up with current content marketing trends, help to set the global agenda, and be part of an international network of enthusiasts. There’s a membership opportunity to suit everyone, whether you’re a freelancer, brand, start-up or agency.
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