Sainsburys magazine It’s here. On the shelves. In customer’s trolleys and added to their online basket. The May/June issue of Sainsbury’s magazine is a strawberry cheesecake smothered thing of beauty and stuffed with recipes to see our audience through the next month of lockdown and beyond. Producing and planning multi-platform content is a juggle at […]
Publishing Print in Lockdown Read More »
In a recent CMA webinar, Dave Endsor, head of content at Tank, discussed the tactics to employ when creating practical and powerful blogs. A well-crafted blog should inspire the readers to take another action – to read more of your content, learn about what you do, or even make an enquiry. At their very best,
How to Create Practical and Powerful Blogs Read More »
In 2019, a question popped up again and again, “Your event sounds great but I’m unable to attend, can I tune in and watch live, or a replay?”. The team and I began working on a plan that meant we could deliver this in a way that could both engage and educate our community. Our
Rob’s Write Up: Part II Read More »
The CMA has announced that the International Content Marketing Awards will be hosted on Thursday 26th November 2020. This will be the first time the CMA will host a virtual awards ceremony. Due to the current Covid-19 pandemic, The International Content Marketing Awards will run as a virtual event. Over the last ten years, the
International Content Marketing Awards to hold their first virtual awards ceremony. Read More »
In 2019, a question popped up again and again, “Your event sounds great but I’m unable to attend, can I tune in and watch live, or a replay? ”. The team and I began working on a plan that meant we could deliver this in a way that could both engage and educate our community. Our
CMA’s Weekly Write-up: Part I Read More »
When used in the right way, blogs can attract people to your website, build brand trust and influence them to buy. In fact, you’re likely to get 3 times more leads from blogging and creating content than ads. When it comes to blogging, chances are you fall into one of these three camps, see if
Creating Blogs That Convert Read More »
The Coronavirus pandemic has forced us to re-evaluate our marketing strategies, among the many changes sparked in the first months of the crisis, and it looks increasingly certain that it could bring a recession in 2020-2021 after going through a ’normalisation’ period – as we’re noticing from the early signs of recovery in China. Unfortunately
Marketing in a time of a crisis Read More »
If you are in charge of writing a company blog or have taken control of a website recently, you are probably wondering how to write and remain sensitive during a pandemic. A single sentence could be something that you are mulling over for several minutes before getting it down on paper, and there is also
Do your images match the message? Rethinking COVID-19 content Read More »
When it comes to – well, just about everything – we all think we know best. George Carlin said it best with the quote “Have you ever noticed that anybody driving slower than you is an idiot, and anyone going faster than you is a maniac?” Our status and self-esteem is intrinsically linked to the
Become better at digital analysis by understanding your behavioural biases Read More »
Creativity matters more NOW? Surely there’s bigger issues to consider? That’s one way I looked at this title when I wrote it. The other being; that creativity has always mattered hasn’t it? To us as brand communicators it has anyway. Especially to me as a Creative Director. It has to. It’s in my title. So
Why Creativity Matters More Now Than Ever Before Read More »
Did you know that content marketing costs 62% less than traditional marketing and generates about three times as many leads? While the value of content marketing is indisputable, it’s important to collaborate with the right agency for your brand. Whether it’s clashing with agencies who don’t understand your vision or copywriters who can’t capture your
How to Find the Best Content Marketing Agencies Read More »
Is your content marketing agency looking for new ways to win clients, engage with leads and boost brand exposure? As businesses continue to adapt to the ongoing pandemic, now is the perfect opportunity to embrace virtual networking and expand your professional network. Expanding your current network now could unlock opportunities for future growth and help
The Value of Building Your Network During Lockdown Read More »
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