Although it’s been in its current form for over two years, TikTok has seen an incredible rise this year. Lots can be said about the future of TikTok. The obvious thing being the position some countries are taking in banning the social media app due to its connection with China. Then there’s the small matter of Instagram launching their own TikTok competitor – Reels in August.
We’re incredibly excited to welcome ContentCal to our community after becoming members of the CMA. The team and I are constantly looking at new platforms and tools that could benefit our members. After coming across ContentCal earlier in the year, I signed up for a trial and immediately got the rest of the team involved. …
A plethora of performance information is freely available through Google Analytics – but when presented with a screenful of stats, where should you begin?
Future Fusion share the questions you should be seeking to answer with Google Analytics data in order to provide insights to help you plan content and pitch campaigns, reach your KPIs, as well as how to dig into the stats a little more to give you a steer for future content ideas that are likely to be successful.
Localisation is not just about language. It concerns every aspect of the customer experience, from using correct language and visuals, to cultural sensitivities, and payment methods.
Although localisation seems like the obvious next step to incorporate in your marketing campaign, it is, unfortunately, very easy to get wrong if you don’t know how to approach it correctly.
Cardiff-based digital PR and content agency, BrandContent has launched a new service to support businesses in creating their own webinar series.
The service includes in-depth research, scripting, designing materials and promotion of the event itself.
A dedicated presentation coach will train speakers to improve webinar communication skills.
Across the industry we are all struggling with the same questions: When and how do I begin ramping up my marketing efforts? And, How can content marketing help my business recover?
While this is obviously an unprecedented situation, VERB has been able to apply their experience and lessons learned to share some tips on building recovery plans.
Toward the end of last year, we began thinking about content marketing webinars and how we could use them to engage with our members who are unable to attend physical events. The plan was to launch our CMA webinars toward the end of July 2020, due to Covid-19 we acted quickly and now as we …
The wildly popular video sharing app hit two billion downloads in 2020. Future Fusion share some statistics of the platform’s success and share what you should consider before taking the plunge if your brand is now thinking about getting involved, as the chances are that the meme you’re laughing at on Facebook has already gone viral on TikTok.
Tips and tricks on award writing from an expert so that you can create your best entry to win gold at the 2020 International Content Marketing Awards.