News

GREENPARK ASIA PROMOTES POWERFUL TRIO ACROSS STRATEGY, SOCIAL AND CREATIVE

CMA member, Greenpark, a multi-award-winning performance-driven content leader, announces key promotions for three talented women across Strategy, Social Media, and Creative divisions. These promotions show Greenpark’s commitment to fostering a diverse and inclusive leadership team. Greenpark prioritises promoting homegrown talent. Over 41% of employees have been with the agency for more than three years, and […]

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Content Trends: How Brands Can Win by Taking The Pressure Off For Consumers

These are wild times: from channel transformation to spending shifts, plus the biggest election year on record, not to mention the Olympic Games in Paris… 2024 is going to be anything but quiet. Fortunately, you’re now reading Cedar’s flagship Spark+Fuel content marketing trends report for 2024, designed to give marketers the foresight they need to

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Gordon Ramsay Guest Edits the Chef’s Special Issue of Sandwich Magazine to support his new show, ‘Idiot Sandwich’

Sandwich magazine, the award-winning indie food and culture title that sees the world through the lens of a sandwich, has launched its eighth issue, The Chef’s Special edition, with Gordon Ramsay as the Guest Editor.  Inspired by the infamous meme he created on the Late Late Show with James Corden, and shot in the kitchen of his

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river orrey

An interview with the CMA’s 2022 Rising Star, River Orrey

The Rising Star a the International Content Marketing Awards is for anyone under 30 working in a content marketing function in an agency or at a brand that demonstrates an outstanding contribution to content marketing. Individuals may come from areas including account management, editorial, design, planning/ research, data and insight, content delivery and campaign management.

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david bexelius

An interview with the CMA’s Content Person of the Year, David Bexelius

The Content Person of the Year award at the International Content Marketing Awards is to recognise those working in a content marketing function, whether agency or client side, who have demonstrated an outstanding contribution to content marketing. The award is judged on the person’s content skills, their application of innovation in their roles and their

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MSQ hires content and production heavyweights to launch more sustainable and culturally relevant global production offer

LONDON: MSQ, the global creative and technology group, has hired a number of senior executives, including Travlrr founder Darren Khan, to launch its own curated global production service, MSQ Source.  MSQ Source will deliver global storytelling through a local lens, connecting in-house teams and clients with the best production, directing, creator and influencer talent around

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Sandwich Magazine Launches Ice Cream Sandwich Issue alongside Oatly ‘Brain Freeze’ branded content series

Sandwich, the indie food and culture title that sees the world through the lens of a sandwich, has launched its seventh issue of the magazine – The Ice Cream Sandwich edition. The cover features super producer Benny Blanco, shot in the kitchen of his LA mansion by Matt Adam. The magazine took a deep dive

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An interview with the CMA’s 2022 Designer of the Year, Jenny McNally

Each year, the calibre of entries at the International Content Marketing Awards gets better and last year was no different. One of the most coveted awards is the Designer of the Year category, where outstanding designers are recognised for their breadth and depth of creativity, imagination, innovation, technical skills and their ability to translate brand values

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books on grey background

New research sheds light on the UK branded content industry and need for advertising regulation

The UK Branded content industry, where advertising and media combine, is a fast-growing sector that needs better regulation.  A new survey of marketing professionals finds that a strong majority (68%) believe that marketing communications should always be identifiable as such. However, there was less consensus on the industry’s role in ensuring such identification could take

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How to get inclusion running through every thread of your organisation

Flying the flag of inclusivity in the workplace requires more than good intentions. Discover how your business can become more inclusive with expert opinions from business owners leading by example.   From creativity to innovation and increased productivity, DEI (diversity, equity, and inclusion) has made positive strides in our world of work over recent years.   But

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