Month: February 2021

career in content interview

Things to consider before starting a career in content

Are you thinking of a career in content? Content is everywhere. It’s the notifications that come through your phone to the taglines on your box of cornflakes. “Let’s make today Grrreat” who writes this stuff? Well, potentially you. Unlike traditional marketing which talks *at* people, the aim of content marketing is to talk *with* them …

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Can You Afford to Ignore Voice Search?

“Alexa… why is voice search so important for content marketers?”
Whichever voice search service you have at home, your intuitive housemate has been used more than ever this year. With no signs of slowing down, you need to know how to harness the power of voice search for your content marketing.

Man storytelling in to studio microphone

Employee Storytelling: Why Crafting Emotional Connections to a Brand Gets Great Results

Now more than ever, to stay in business, brands must humanize themselves to evolve from being just the products and services they offer. Target audiences expect more, and employees and candidates want to join a culture where they can feel recognized and appreciated for their efforts both in the workplace and in their communities. Understanding …

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