Ahead of our Women in Content event that showcases female leaders in content marketing, we caught up with the speakers to hear more about them and their role. Find out more about Katie Fincham, the Earned Communications Director at Stickyeyes.
Month: February 2021
In a new study called The Marketing Census by London based marketing agency Impression, many of the common challenges we all face have been explored, alongside insights into how changing consumer behaviour and the growth of online are set to propel us forward in the coming months and years.
The marketing report shows the prevalence of marketers judging success on metrics such as audience engagement has increased by 9% – suggesting that compelling content which drives longer time on page, lower bounce rates and a greater conversion rate is more important than ever.
Employees and candidates want to join a culture where they can feel recognized and appreciated for their efforts both in the workplace and in their communities. Understanding that all audiences feel first and think second is the key to developing an emotional connection as you reach for greater brand attachment. It’s not enough to sell or educate anymore. Brands must inspire and connect—and that’s where employee storytelling comes in.