Ahead of our Women in Content event that showcases female leaders in content marketing, we caught up with the speakers to hear more about them and their role. Find out more about Katie Fincham, the Earned Communications Director at Stickyeyes.
The second part to our Women in Content blog series sees Carrie Rose from Rise at Seven in the spotlight. A huge name in the industry, I couldn’t wait to find out how she became so successful and how she has grown her business so rapidly! Carrie is one of five fantastic females speaking at …
Ahead of our Women in Content event that showcases female leaders in content marketing, we caught up with the speakers to hear more about them and their role. Find out more about Helena Lang, the Head of Content for Food and Lifestyle at SevenC3.
Are you thinking of a career in content? Content is everywhere. It’s the notifications that come through your phone to the taglines on your box of cornflakes. “Let’s make today Grrreat” who writes this stuff? Well, potentially you. Unlike traditional marketing which talks *at* people, the aim of content marketing is to talk *with* them …
Things to consider before starting a career in content Read More »
“Alexa… why is voice search so important for content marketers?”
Whichever voice search service you have at home, your intuitive housemate has been used more than ever this year. With no signs of slowing down, you need to know how to harness the power of voice search for your content marketing.
The marketing report shows marketers judging success on metrics such as audience engagement has increased by 9%
So, how can brands go about cutting through noise? To find that silver space to connect with customers, bond over shred experience, meet a need or simply remind them they are there. And do so while avoiding any whiff of opportunism or tone-deafness?
Now more than ever, to stay in business, brands must humanize themselves to evolve from being just the products and services they offer. Target audiences expect more, and employees and candidates want to join a culture where they can feel recognized and appreciated for their efforts both in the workplace and in their communities. Understanding …
Employee Storytelling: Why Crafting Emotional Connections to a Brand Gets Great Results Read More »
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