August 2020

CMA TikTok

What does TikTok mean for content marketing?

Although it’s been in its current form for over two years, TikTok has seen an incredible rise this year. Lots can be said about the future of TikTok. The obvious thing being the position some countries are taking in banning the social media app due to its connection with China. Then there’s the small matter of Instagram launching their own TikTok competitor – Reels in August.