A health crisis makes managing the distribution of content that lands particularly difficult. However, there are ways that you can authentically engage with your audience at this time, if the content adheres to these principles.
Tips for Creating content During a Health crisis Read More »
The team at iProspect has been monitoring the news agenda since COVID-19 started to have a detrimental impact on the UK. This timeline shows you just how dramatically and quickly things are changing, and how the media conversation is completely aligned to the different stages. You need to be able to ensure your content is
Content strategy during COVID-19 Read More »
Why do we spend so much time on social channels? Well, perhaps it could be feeding our inherent need for storytelling. Everyone, whether consciously or unconsciously, has recently adapted a tale. The way we tell a story to our Gran is different to how we tell it to our friends in the pub. Without even
The Need for Storytelling Read More »
Over the past couple of weeks I’ve had the pleasure of delivering a couple of TikTok based webinars for the CMA. Now you lucky readers get to see everything I said, without all the “Umm”s and “Err”s. Oh and just for fun, for both of those webinars I was wearing a smart(ish) jumper/t shirt on
TikTok: The potential and the pitfalls Read More »
Will Mott, CPL’s head of video, takes a trip down memory lane to consider what has changed since 2010 for him, for filming and for editing. I spent the majority of the past decade working at ITN, which involved fast turnaround research, travel, filming and editing for broadcast the same day – sometimes in less
A Decade of Content: from video tapes to mobile 4k Read More »
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