CMA Member, Vodafone, announces partnership with British & Irish Lions Rugby

VODAFONE TO PARTNER WITH BRITISH & IRISH LIONS FOR RUGBY’S GREATEST ADVENTURE Vodafone customers to benefit from exclusive access to tickets, experiences and merchandise via Vodafone’s VeryMe loyalty programme. Vodafone is today revealed as Lead Partner of the British & Irish Lions for the 2021 Tour of South Africa. The two brands are united by a shared passion and […]

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You’ve got the Google Analytics figures… but are you drawing meaningful insights?

News / Tasha Glazebrook

A plethora of performance information is freely available through Google Analytics – but when presented with a screenful of stats, where should you begin?

Future Fusion share the questions you should be seeking to answer with Google Analytics data in order to provide insights to help you plan content and pitch campaigns, reach your KPIs, as well as how to dig into the stats a little more to give you a steer for future content ideas that are likely to be successful.

You’ve got the Google Analytics figures… but are you drawing meaningful insights? Read More »

What Is Localisation and Why Is It So Important For Your Marketing Campaigns?

News / Tasha Glazebrook

Although localisation seems like the obvious next step to incorporate in your marketing campaign, it is, unfortunately, very easy to get wrong if you don’t know how to approach it correctly.

What Is Localisation and Why Is It So Important For Your Marketing Campaigns? Read More »

How to Generate More Business with Email Marketing

News / Tasha Glazebrook

Email marketing is a huge platform, often under-utilised and often used and abused. Here’s some hints and tips, and actionable take – aways on how you can use email marketing for better lead and revenue generation for your business.

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Rob’s Write-Up (20th July)

News / Rob John

It’s the start of the six weeks holiday in the UK, and due to Covid-19 most children have been home for the last three months. So this will be a summer holiday unlike any other – especially when it comes to travel and holidays. We know that content marketing is used heavily within the travel

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Digital Agency Launches New Webinar Service

News / Tasha Glazebrook

The service includes in-depth research, scripting, designing materials and promotion of the event itself.

A dedicated presentation coach will train speakers to improve webinar communication skills.

Digital Agency Launches New Webinar Service Read More »

Content Marketing for Recovery

News / Tasha Glazebrook

While this is obviously an unprecedented situation, VERB has been able to apply their experience and lessons learned to share some tips on building recovery plans.

Content Marketing for Recovery Read More »

Data-Driven Content and Print Media

News / Tasha Glazebrook

The idea of using data to inform content is increasingly nothing new, however the idea of a data driven magazine is yet to become the norm. Data driven content for print is something that content agency Dialogue explored in a new report in association with insight consultancy, entSight. Evolution of data-driven content The evolution of

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Rob’s Write-Up (13th July)

News / Rob John

Toward the end of last year, we began thinking about content marketing webinars and how we could use them to engage with our members who are unable to attend physical events. The plan was to launch our CMA webinars toward the end of July 2020, due to Covid-19 we acted quickly and now as we

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Video Production in Lockdown

News / Tasha Glazebrook

As the pandemic has caused disruption to production, Exec Producer at Bloomberg, Sara shares how they have had to think of new ways to be as productive as before, while being safe and delivering quality stories and campaigns.

Video Production in Lockdown Read More »

How to Bring your Brand Closer to Culture Through Credible Storytelling

News / Tasha Glazebrook

For brands it is simply not an option to sit on the fence and observe the cultural conversation as a bystander. Sarah explains that to create and engage with a brand culture, you must respect it, reflect it and relate to it.

How to Bring your Brand Closer to Culture Through Credible Storytelling Read More »

July 2020

CMA Member, Vodafone, announces partnership with British & Irish Lions Rugby

You’ve got the Google Analytics figures… but are you drawing meaningful insights?

What Is Localisation and Why Is It So Important For Your Marketing Campaigns?

How to Generate More Business with Email Marketing

Rob’s Write-Up (20th July)

Digital Agency Launches New Webinar Service

Content Marketing for Recovery

Data-Driven Content and Print Media

Rob’s Write-Up (13th July)

Video Production in Lockdown

How to Bring your Brand Closer to Culture Through Credible Storytelling

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