Month: May 2021

FLOC Header

What the FloC? A look at Google’s alternative to cookies

WHAT IS FLOC? Federated Learning of Cohorts (FLoC) is a proposed browser standard that will enable interest-based advertising on the web without letting advertisers know your individual identity. Instead, you’ll be associated with a cohort of users to make you semi-anonymous to the companies targeting you. FLoC is proposed within Google’s new privacy sandbox, a …

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Rob Webinars

Rob’s Top 3 Content Marketing Webinars to Watch

It’s been a little over 12 months since we launched our CMA Learning webinars. This was something we had planned on creating in 2020 due to the growth in membership across the UK and abroad.  As we entered lockdown, our amazing community acted quickly and created a space for those in the content marketing industry to come learn and engage …

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BrandContent

Creative Communications Agency BrandContent Goes Global, Opening New European Shop

BrandContent makes first international hire, appointing PR Director Sophie Nicholas Wales-headquartered creative communications agency, BrandContent, has expanded into Continental Europe, choosing to open its first international doors in Berlin. The agency has appointed Sophie Nicholas, PR Director, as the first key hire in the German capital. Sophie has 15 years of experience leading earned-first, consumer and …

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