Over the last few years, listeners have taken to podcasts like never before: from beauty influencers to authors and everyone in between, these audio interactions have taken the world by storm. And in the process, sparked the interest of marketers and brands wondering how to capitalise on the ever-growing audience to be found. For a […]
Podcasts For Marketing: How, When & Why Read More »
WHAT IS FLOC? Federated Learning of Cohorts (FLoC) is a proposed browser standard that will enable interest-based advertising on the web without letting advertisers know your individual identity. Instead, you’ll be associated with a cohort of users to make you semi-anonymous to the companies targeting you. FLoC is proposed within Google’s new privacy sandbox, a
What the FloC? A look at Google’s alternative to cookies Read More »
It’s been a little over 12 months since we launched our CMA Learning webinars. This was something we had planned on creating in 2020 due to the growth in membership across the UK and abroad. As we entered lockdown, our amazing community acted quickly and created a space for those in the content marketing industry to come learn and engage
Rob’s Top 3 Content Marketing Webinars to Watch Read More »
From social media posts and podcasts to whitepapers and webinars, many mediums are central to your content marketing strategy. Yet, balancing them all can be an absolute minefield. It is, after all, easy to overwhelm followers on certain channels and neglect them on others. This will only lead to disengagement and a lot of wasted
7 Things to Consider When Creating a Content Calendar Read More »
CPL are valued members of the Content Marketing Association and have been regular contributors to the reports and events we’ve hosted over the last ten years, as well as picking up a number of awards at our International Content Marketing Awards. I always enjoyed visiting Mike and the team in Cambridge and I look forward
CPL Completes Management Buyout Read More »
BrandContent makes first international hire, appointing PR Director Sophie Nicholas Wales-headquartered creative communications agency, BrandContent, has expanded into Continental Europe, choosing to open its first international doors in Berlin. The agency has appointed Sophie Nicholas, PR Director, as the first key hire in the German capital. Sophie has 15 years of experience leading earned-first, consumer and
Creative Communications Agency BrandContent Goes Global, Opening New European Shop Read More »
Discover everything you need to know about starting a podcast – including why podcasting is important for your content marketing strategy and how to make one.
Podcasting for businesses Read More »
The CMA have now run well over 150 content marketing webinars, which means we now have a large webinar library! So our Marketing and Events Manager, Natasha Glazebrook has put together a list of her top 3 webinars that we’ve run in the past year to help you navigate the list.
Tasha’s Top 3 Content Marketing Webinars to Watch Read More »
Being a CMA member allows you to keep up with current content marketing trends, help to set the global agenda, and be part of an international network of enthusiasts. There’s a membership opportunity to suit everyone, whether you’re a freelancer, brand, start-up or agency.
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