MSQ, the global next generation creative and technology group, has launched a new MSQ Global Studios proposition to help marketers connect the craft skills, insights and technology required to deliver a wide range of channel and culturally relevant content that gets their brands closer to customers. MSQ Global Studios draws on the international group’s global …
Many of us dream of being successful, but not many are ready to face the challenges that pave the road to it. Everyone seems to be ever prepared to reap the benefits but, sadly, are unwilling or ready for the work that comes with achieving success. I don’t think many realise just how complicated this …
I love competition. Whenever there is an opportunity to compete, I jump right into it. I enjoy the feeling of being challenged, and I revel in the victory that comes with a job well done. There is so much growth that happens when you push yourself to compete. As a leader, I even encourage my …
The Content Marketing Association (CMA) has today announced it’s expanding into Asia due to unprecedented demand for content marketing across the region. The new CMA Asia has launched to promote and support APAC brands and agencies and their use of content as an effective tool in their overall marketing strategy. To coincide with the announcement, …
The CMA announces Asian expansion to cater to rapidly growing content marketing industry Read More »
For many years the debate on auto-generated content or human-written copy has been positioned as machine vs human; the ultimate showdown. Where we are led to believe there can only be one winner. Will AI take the job of a copywriter or will copywriters prevail and make the need for AI generated copy obsolete? The …
Hybrid Content Creation: The Real Future of Copywriting Read More »
The International Content Marketing Awards continues to grow, not just in terms of entries and the quality of these entries, but the categories we now offer. We’ve celebrated ‘Editor of the Year, Designer of the Year, and Rising Star’ categories for a number of years and our members expressed interest in a new category that …
An Interview with the CMA’s Content Person of the Year Read More »
Dan Davey has been named the new chairman of the Content Marketing Association. Dan has been a member of the CMA’s management team for the past five years and replaces Co-founder and Publisher at TCO London, Vince Medeiros. Vince, who has been chairman for the past four years, oversaw unprecedented membership growth, and helped to carry the CMA through the pandemic. Vince said: “I’m so grateful to have had the opportunity …
I wrote in a previous article for The CMA about the benefits of podcasting either for you or your clients, but I didn’t include a list of tools that you might need to consider before you start. This write up addresses that and is a list of the kit you should consider when creating your …
Are you the founder of a small business, a member of a creative team or just someone who is looking for best practices on how to make your seasonal content marketing more effective, then this post is for you. Whether it’s holiday shopping or back-to-school promotions, this list of 6 tips will help get you started.
The Glasgow Climate Pact announced on Saturday sends a clear message that the march to net zero is only accelerating. Negotiated by 197 nations over two frenetic weeks fuelled by haggis spring rolls and macaroni pies, the agreement is more than expected, but less than hoped. But while frustrations simmer over terminology that pledges to …
Did you know, the human brain processes visual content 60,000 times faster than text? That’s why it’s extremely important to ensure your content looks visually appealing and is supported by great copy. This will help entice readers, improve engagement and increase leads. Last week, Managing Director of Copy House, Kathryn Strachan, joined Managing Director of …
How long should your next blog post be? Well, the correct answer is always, “as long as it needs to be”, but with a growing trend towards seriously long form content, is a 2,000+ word blog the right sweet spot for long form content? Ten years ago, long form content would have been anything over …
When it comes to long form content, what really matters? Read More »
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