Rob John

red and blue Artwork for content and design

The Fine Art of Harmonising Content with Design

Content design is more than just structuring your content to make it look pretty. It requires much more thought and a healthy balance between written content and visual assets. Failing to harmonise your content’s copy and design can be fatal, but there are various ways that the two can work together to create compelling content.

Rob's Top 3 Content Marketing Webinars

Rob’s Top 3 Content Marketing Webinars to Watch

It’s been a little over 12 months since we launched our CMA Learning webinars. This was something we had planned on creating in 2020 due to the growth in membership across the UK and abroad.  As we entered lockdown, our amazing community acted quickly and created a space for those in the content marketing industry to come learn and engage …

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CMA Podcast Recording

15 Things to Consider Before Starting Your Podcast

Podcasts are becoming more and more prominent with every passing day, and it’s easy to see why their popularity is on the rise for both creators (aka podcasters) and listeners alike. Podcasting is entirely unrestricted, allowing freedoms that don’t exist in the TV, radio and print worlds. They enable brands the flexibility to produce content …

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CMA TikTok

What does TikTok mean for content marketing?

Although it’s been in its current form for over two years, TikTok has seen an incredible rise this year. Lots can be said about the future of TikTok. The obvious thing being the position some countries are taking in banning the social media app due to its connection with China. Then there’s the small matter of Instagram launching their own TikTok competitor – Reels in August.

Vodafone

CMA Member, Vodafone, announces partnership with British & Irish Lions Rugby

VODAFONE TO PARTNER WITH BRITISH & IRISH LIONS FOR RUGBY’S GREATEST ADVENTURE  Vodafone customers to benefit from exclusive access to tickets, experiences and merchandise via Vodafone’s VeryMe loyalty programme. Vodafone is today revealed as Lead Partner of the British & Irish Lions for the 2021 Tour of South Africa. The two brands are united by a shared passion and …

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Deep water ideas

Rob’s Write-Up Part III

In 2019, a question popped up again and again, “Your event sounds great but I’m unable to attend, can I tune in and watch live, or a replay?”. The team and I began working on a plan that meant we could deliver this in a way that could both engage and educate our community.