Does the rise of generative AI spell the end of B2B content marketing as we know it? Discover the good, the bad and the ugly of this new phenomenon and how you can prepare for the inevitable shift. Generative AI (artificial intelligence) has taken centre stage in recent times. From ChatGPT to Google Bard, we […]
Generative AI and what it means for content marketing Read More »
A new strategic marketing consultancy and specialist content-creation agency has been launched today. 1473 Media, based in London, aims to help innovative and high-growth businesses to better tell their stories, develop their owned media channels and improve market share. The official launch of 1473 Media marks the beginning of an exciting new journey for founders
New specialist agency 1473 Media launches to serve high-growth clients Read More »
Discover why the dawn of B2B influencer marketing is already upon us and how we must adapt to stay aligned with evolving consumer demands. Influencer marketing has been a mainstream source of growth for B2C brands for years. But there’s been a shift in recent times, with marketers recognising its value within the realms of
Making sense of influencer marketing for B2B brands Read More »
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