June 2020

SEO - searching engine on a computer

SEO for content marketing: is thinking SEO-first the key to getting it right?

If you have been tasked with your company’s content marketing strategy, you should be thinking about SEO. You might have heard of SEO, or Search Engine Optimisation, and possibly even know why it’s important, but did you know that thinking SEO first should be an integral part of your content marketing strategy?  What is SEO?  

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Accessible Content 101: Creating Content For Everyone

According to the World Health Organization, it’s estimated that 15% of the global population is affected by a disability. For these people in particular, accessible websites and other digital platforms are crucial. But it’s important to keep in mind that everyone benefits from accessible content, whether or not they’re experiencing a disability that might impact how they

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