The LEGO brand has achieved iconic status since it created a range of colourful interconnecting plastic bricks in 1949 and turned them into the world’s favourite toy. Along the way, LEGO has attracted a global subculture of devotees and has extended its brand name across Legoland theme parks, Hollywood blockbusters, TV shows, magazines, websites and […]
What are the secrets to LEGO’s success? Read More »
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