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In or out? Telling the difference between internal and external communications

How should you alter the way you communicate to a group of employees rather than a group of shareholders? Wardour has worked with clients on hugely successful campaigns, taking different approaches depending on whether the audience was internal or external. Here’s our take on what to consider before producing content. Check your tone Deciding the …

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21 Free Tools to Develop Your Content Marketing Strategy

This article was originally featured on Builtvisible’s blog. Tools, tools, and more tools. From email marketing to social media management to content creation—you can find a premium tool for pretty much everything today. But when you’re pressed for time and money, the last thing you want is a list of expensive tools that you ‘must …

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Longform video content – an evolution for content marketing and SEO?

The world of search engine optimisation is one that is constantly changing. It is an industry that’s so vital to so many businesses across the globe, yet one that is driven by the strategy and activities of a very small number of tech companies. And every time those companies tweak their algorithms, or deliver updates, …

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How To Get Influencers To Work With You For Free

Running awareness-raising campaigns means we’ve been through a lot of trial and error, especially when trying to get a respected influencer onboard without paying. We don’t mean to brag (we’re going to); but we’ve worked with Elton John, Victoria Beckham, Jamie Oliver, Steven Hawking, Michelle Obama, Sadiq Khan, Richard Branson, David Attenborough, Prince Harry and …

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CMA Summit

Several of the panellists spoke about how agencies need to adapt. In the past they were often siloed into different sections – SEO, content advertising etc. Now there are opportunities for agencies to offer a multitude of services to brands, but the different wings need to work in a more integrated way. The CMA Summit …

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Personalisation matters: Why it’s one of the BEST ways to reach millennials

Millennials are a generation that make up 12 million people, almost one-fifth of your population. They are exposed to ads every day, so if you want to convert them into customers, you need a strong content marketing strategy. Millennials dominate the business world with 35% of the UK workforce estimated to be millennials within the next 2 years. …

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Seven steps to the perfect story

From structure and plot to heroes and characters, your story must have everything in place if it’s to connect with the reader. Follow our guide to storytelling success. Click the image below to view a larger version. Source: Visual Portrait of a Story, adapted by Ohler, J. (2001) from Dillingham, B. (2001)