Evergreen Content: What is it and Why Does it Matter? Content marketing is undoubtedly one of the best long-term investments when it comes to marketing a business. In fact, research suggests it’s three times more efficient than outbound marketing and costs 62% less. However, not all your content efforts will hit the mark with your …
Evergreen Content: What is it and Why Does it Matter? Read More »
From social media posts and podcasts to whitepapers and webinars, many mediums are central to your content marketing strategy. Yet, balancing them all can be an absolute minefield. It is, after all, easy to overwhelm followers on certain channels and neglect them on others. This will only lead to disengagement and a lot of wasted …
7 Things to Consider When Creating a Content Calendar Read More »
Discover everything you need to know about starting a podcast – including why podcasting is important for your content marketing strategy and how to make one.
The social media marketing mantra used to be ‘little and often’ – but there is a danger that being a constant, shallow presence in your customers’ feeds could prove to be counter-productive and not see enough engagement from target audiences.
Sainsburys magazine It’s here. On the shelves. In customer’s trolleys and added to their online basket. The May/June issue of Sainsbury’s magazine is a strawberry cheesecake smothered thing of beauty and stuffed with recipes to see our audience through the next month of lockdown and beyond. Producing and planning multi-platform content is a juggle at …
In a recent CMA webinar, Dave Endsor, head of content at Tank, discussed the tactics to employ when creating practical and powerful blogs. A well-crafted blog should inspire the readers to take another action – to read more of your content, learn about what you do, or even make an enquiry. At their very best, …
In 2019, a question popped up again and again, “Your event sounds great but I’m unable to attend, can I tune in and watch live, or a replay?”. The team and I began working on a plan that meant we could deliver this in a way that could both engage and educate our community. Our …
The CMA has announced that the International Content Marketing Awards will be hosted on Thursday 26th November 2020. This will be the first time the CMA will host a virtual awards ceremony. Due to the current Covid-19 pandemic, The International Content Marketing Awards will run as a virtual event. Over the last ten years, the …
International Content Marketing Awards to hold their first virtual awards ceremony. Read More »
In 2019, a question popped up again and again, “Your event sounds great but I’m unable to attend, can I tune in and watch live, or a replay? ”. The team and I began working on a plan that meant we could deliver this in a way that could both engage and educate our community. Our …
When used in the right way, blogs can attract people to your website, build brand trust and influence them to buy. In fact, you’re likely to get 3 times more leads from blogging and creating content than ads. When it comes to blogging, chances are you fall into one of these three camps, see if …
The Coronavirus pandemic has forced us to re-evaluate our marketing strategies, among the many changes sparked in the first months of the crisis, and it looks increasingly certain that it could bring a recession in 2020-2021 after going through a ’normalisation’ period – as we’re noticing from the early signs of recovery in China. Unfortunately …
If you are in charge of writing a company blog or have taken control of a website recently, you are probably wondering how to write and remain sensitive during a pandemic. A single sentence could be something that you are mulling over for several minutes before getting it down on paper, and there is also …
Do your images match the message? Rethinking COVID-19 content Read More »
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