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July 2023

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An interview with the CMA’s 2022 Rising Star, River Orrey

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The Rising Star a the International Content Marketing Awards is for anyone under 30 working in a content marketing function in an agency or at a brand that demonstrates an outstanding contribution to content marketing. Individuals may come from areas including account management, editorial, design, planning/ research, data and insight, content delivery and campaign management. …

An interview with the CMA’s 2022 Rising Star, River Orrey Read More »

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An interview with the CMA’s Content Person of the Year, David Bexelius

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The Content Person of the Year award at the International Content Marketing Awards is to recognise those working in a content marketing function, whether agency or client side, who have demonstrated an outstanding contribution to content marketing. The award is judged on the person’s content skills, their application of innovation in their roles and their …

An interview with the CMA’s Content Person of the Year, David Bexelius Read More »

MSQ hires content and production heavyweights to launch more sustainable and culturally relevant global production offer

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LONDON: MSQ, the global creative and technology group, has hired a number of senior executives, including Travlrr founder Darren Khan, to launch its own curated global production service, MSQ Source.  MSQ Source will deliver global storytelling through a local lens, connecting in-house teams and clients with the best production, directing, creator and influencer talent around …

MSQ hires content and production heavyweights to launch more sustainable and culturally relevant global production offer Read More »

Sandwich Magazine Launches Ice Cream Sandwich Issue alongside Oatly ‘Brain Freeze’ branded content series

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Sandwich, the indie food and culture title that sees the world through the lens of a sandwich, has launched its seventh issue of the magazine – The Ice Cream Sandwich edition. The cover features super producer Benny Blanco, shot in the kitchen of his LA mansion by Matt Adam. The magazine took a deep dive …

Sandwich Magazine Launches Ice Cream Sandwich Issue alongside Oatly ‘Brain Freeze’ branded content series Read More »

An interview with the CMA’s 2022 Designer of the Year, Jenny McNally

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Each year, the calibre of entries at the International Content Marketing Awards gets better and last year was no different. One of the most coveted awards is the Designer of the Year category, where outstanding designers are recognised for their breadth and depth of creativity, imagination, innovation, technical skills and their ability to translate brand values …

An interview with the CMA’s 2022 Designer of the Year, Jenny McNally Read More »

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New research sheds light on the UK branded content industry and need for advertising regulation

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The UK Branded content industry, where advertising and media combine, is a fast-growing sector that needs better regulation.  A new survey of marketing professionals finds that a strong majority (68%) believe that marketing communications should always be identifiable as such. However, there was less consensus on the industry’s role in ensuring such identification could take …

New research sheds light on the UK branded content industry and need for advertising regulation Read More »

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