Month: January 2022

Dan Davey, founder and CEO of Progressive Content, is appointed Chairman of the Content Marketing Association (CMA) 

Dan Davey has been named the new chairman of the Content Marketing Association. Dan has been a member of the CMA’s management team for the past five years and replaces Co-founder and Publisher at TCO London, Vince Medeiros. Vince, who has been chairman for the past four years, oversaw unprecedented membership growth, and helped to carry the CMA through the pandemic. Vince said: “I’m so grateful to have had the opportunity …

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Discoverable vs engaging content

Discoverable vs Engaging Content (and getting the best of both from your blog)

A great business blog can positively impact conversions (and revenue) for a brand, and uplifts are possible with a strategy that includes great quality discoverable and engaging content. Both can play huge roles in getting the most from your output – knowing what it takes will be key for your brand to outsmart the competition. But we explore discoverable vs engaging content to see what is most important and how they can work together.

2021 International Content Marketing Awards write up

The 2021 International Content Marketing Awards: A Memorable Night Showcases Some Unforgettable Talent

The 2021 International Content Marketing Awards Breaks New Records in an Unforgettable Night   Records tumbled as the most distinguished brands and agencies from around the world turned out in force to celebrate the biggest night in the content marketing calendar. On Thursday 25th November, the content marketing world came together for the Content Marketing …

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Content Marketing Future Trends - Arrow pointing upwards

3 Content Marketing Future Trends That Will Take Hold in 2022

The content marketing landscape is always evolving, and as such marketers need to stay on their toes. With the emergence of new technologies like augmented reality (AR), virtual reality (VR) and artificial intelligence (AI), it’s becoming more difficult for marketers to keep up with the latest trends.

In this post, we will explore some of the key content marketing future trends that you should be aware for 2022. Make sure to keep these in mind when considering how to get one over on your competitors next year!