Last year’s International Content Marketing Awards were hugely popular for the content industry and were the biggest awards that The CMA (Content Marketing Association) had ever seen. With more entries submitted than ever before, it was the most competitive season to date, so winning an award in 2021 is a huge accolade. There were 35 …
An Interview with 2021’s Content Marketing Rising Star, Abbie Schofield Read More »
Mediatel reports Arif Durrani, executive editor of Bloomberg Media Studios, is leaving Bloomberg Media after six and a half years at the end of the month. When he joined in September 2015, Durrani was Bloomberg’s first commercial editor to work across Europe, Middle East and Africa. He has played a pivotal role in building an …
Dan Davey has been named the new chairman of the Content Marketing Association. Dan has been a member of the CMA’s management team for the past five years and replaces Co-founder and Publisher at TCO London, Vince Medeiros. Vince, who has been chairman for the past four years, oversaw unprecedented membership growth, and helped to carry the CMA through the pandemic. Vince said: “I’m so grateful to have had the opportunity …
A great business blog can positively impact conversions (and revenue) for a brand and uplifts are possible with a strategy that includes great quality discoverable and engaging content. Both can play huge roles in getting the most from your output – knowing what it takes will be key for your brand to outsmart the competition. …
Discoverable vs Engaging Content (and getting the best of both from your blog) Read More »
The 2021 International Content Marketing Awards Breaks New Records in an Unforgettable Night Records tumbled as the most distinguished brands and agencies from around the world turned out in force to celebrate the biggest night in the content marketing calendar. On Thursday 25th November, the content marketing world came together for the Content Marketing …
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