Month: August 2022

gen z tiktok

Gen Z see TikTok as the future of ‘search’ – let’s explore if they are right

TikTok has been causing seismic changes in the world of social since its launch in 2016. However, as TikTok continues to evolve and audiences’ relationships with the platform continue to grow, its upcoming battles seem to be more aligned with the world’s various search engines, as opposed to against other social media platforms.  For the …

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Pulse – Are brands neglecting YouTube in favour of TikTok?

In June this year, YouTube reported that 1.5 billion of its ‘logged in’ users now engage with its TikTok competitor ‘Shorts’ each month.  This means at least 75% of YouTube’s 2 billion users are currently using its short-form video platform regularly which is more than TikTok’s entire user base.  While TikTok has garnered all the …

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editorial to the rescue

Editorial to the Rescue

A lifeline for many publishers, journalism-powered content marketing rises above the fray in an oversupplied attention economy. It’s no secret that traditional journalism has faced an existential threat over the last decade or so. Digital disruption has meant the advertising revenues that once sustained a vital, if at times flawed, media system have been drying …

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