The 2021 International Content Marketing Awards: A Memorable Night Showcases Some Unforgettable Talent

The 2021 International Content Marketing Awards Breaks New Records in an Unforgettable Night  

Records tumbled as the most distinguished brands and agencies from around the world turned out in force to celebrate the biggest night in the content marketing calendar.

On Thursday 25th November, the content marketing world came together for the Content Marketing Association (CMA) 2021 International Marketing Awards to celebrate their greatest work from the past 12 months.

The prestigious event continues to grow, with a record-breaking number of entries from over 25 countries, and close to 1,000 people tuning in to witness the virtual ceremony.

Over 135 independent industry experts took part in two rounds of judging – awarding gold, silver and bronze awards across 32 different categories. There were also Grand Prix categories to celebrate the best shortlisted agencies. Theses categories were introduced to celebrate the Best Large, Medium and Small agencies from across the world. The judges look at client retention and new business, as well as internal factors such as diversity and inclusion and career progression.

This year recorded a staggering 29 first-time winners, making the 2021 annual ceremony the most competitive, captivating and compelling year to date.

After winning their prestigious Grand Prix award, the Head of Strategy and Content for Mahlab, Kim Richards had this to say.“While we had a particularly stellar year in 2021, setting new benchmarks for #workthatworks and winning numerous awards for our strategic innovation and best-in-class executions, the absolute cherry-on-the-top was winning the Grand Prix at the CMA Awards. The award gave us a much-needed cause for celebration in what has otherwise been one of the most challenging years in our 25-year history.”

One of this year’s judges, Jack De Wolf, Managing Director of B Corp digital and creative agency Studio Republic, said “The calibre of work cross-category is so high, which makes judging the awards inspiring and for those entering, winning a CMA an incredible achievement.”

The International Content Marketing Awards continues to promote the very best that content marketing has to offer on a global scale. Managing Director of the CMA, Rob John was delighted with the success of this year’s award ceremony, despite having to conduct it virtually for a second year running due to Covid-19 restrictions: “Although forced to present the award ceremony online again this year, the virtual award show was a great success which saw a large number of spectators join from across the world to celebrate the very best content marketing has to offer.”

The International Content Marketing Awards maintains its values of inclusivity and diversity, encouraging entries from all content marketing backgrounds. From agencies to various professions, all are welcome to take part and showcase their skills, no matter their size or reputation. Rob went on to say, “The CMA has hosted award ceremonies for over ten years, and 2021 has not only been record-breaking but a standout year when looking at organisations who have entered for the first time. Another key to 2021’s success was the strength of entries from right across the world, including work from South Africa, Singapore, Dubai, Norway, Slovenia, the Philippines, and Turkey. It gives me immense pride to be able to call this event a truly international awards ceremony.”

The CMA hopes to return to a live, in-person ceremony for this year’s awards which will take place in November 2022.

Take part in this memorable, annual event for 2022. Early bird entries will be available soon for you to secure the best rates available. (These prices will run from Tuesday 1st February until Friday 4th March, however, no work will need to be submitted until the entry deadline in September).

For more information, visit

Some of the winners at the International Content Marketing Awards 2021 included:

  • Best Large Agency (Grand Prix) – Rise at Seven (UK)
  • Best Medium Agency (Grand Prix) – Mahlab (Australia)
  • Best Small Agency (Grand Prix) – BrandContent (UK)
  • Rising Star – Abbie Schofield, SevenC3, and Sainsbury’s Magazine 
  • Editor of the Year – Jessica Gunn, John Brown and Waitrose & Partners Food
  • Designer of the Year – Mark Serra, New Media
  • Content Person of the Year – Michelle Galluzzo, The Precinct
  • Best Content Campaign – LVB & ABN AMRO MeesPierson ‘The Exit Years’
  • Best B2B Content Campaign – The Precinct & Takeda Pharmaceuticals ‘Access to Healthcare’
  • Best Content Team – Autodesk ABM Content Team
  • Purpose-Led Content – Hyper & Oslo City Council, ‘Crushing Climate Myths’

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