Our CMA Learning platform is a great way of offering content marketing webinars and ensuring our members are given up-to-date information, industry news and trends.

We’d been speaking to our members for some time around delivering webinars. Though planned to launch in July 2020, due to the current pandemic, we quickly changed plans and began our content marketing webinars within a week of lockdown. As we approach the end of 2020 we’ve delivered over 150 sessions and seen over 4,000 unique registrants.

Upcoming Webinars

Did you know our CMA webinars are available to watch on-demand? We’ve launched CMA Rewind to help you discover some of the great sessions we’ve run over the last six months. You’ll be able to register for free and watch these webinars back at a time that suits.

CMA Rewind looks back at our most popular sessions (as voted by our webinar audience), however our full back catalogue is available should you like to check more of our great webinars out.

Content After Crisis
Stephanie McGrath, VERB Interactive
Why Creativity Matters More Now Than Ever Before
Mat O’Brien, SevenC3
Future of Community
Helen Job, TCO London
Achieving the Right Tone in a Time of Crisis
Svein Clouston, Rationale
In a Pickle? How to Create Mouthwatering Food Content During Lockdown
Helena Lang, SevenC3
Creating Blogs That Convert
Lynsey Sweales, SocialB
Accessible Content 101
Amy Wheaton, VERB Interactive
Measuring Content ROI: What Your Boss Really Wants To Know
Ed Hutchinson, Future
7 Lessons Learnt from 7 Years in Digital PR
Stephanie Finch, Propellernet
6 Steps For Creating a Content Calendar
Amy Wheaton, VERB Interactive
How can data insight inspire powerful and relevant consumer content?
Edward Bass, entSight and Howard Wilmot, Archant Dialogue
The Power of Purpose
Rowan Morrison, MD of Rationale

Missed a CMA Webinar?​

Content Experts
We are fortunate to have built a community that includes some of the best content marketing minds in the world. We'll be introducing you to members from across the CMA community, who'll be covering interesting topics which will help you and the team grow.
Thought Leadership
We have a community of great minds, and a wealth of experience, so we’re providing a platform to these people. You’ll be able to log-in and listen to live case studies, with expert advice. Giving you a one-to-one experience that isn’t usually available.
Learning
Our aim is to educate and inspire those in the content industry, whether you’re just starting out in the media industry, or consider yourself to be a seasoned pro. We’ll have online webinars across a number of topics, as well as focusing on particular elements within that space.
Advice
As well as providing interesting content marketing webinars, we’ll also be hosting Live Q&A’s with leaders from across the content marketing world. This will give you the chance to put questions to our experts, and to help grow the exchange of ideas across our industry.