Read about social and Gen-Z and chances are you won’t be reading about Facebook.
We can see where that comes from; they’re the first generation to break Facebook’s stranglehold in social.
Or are they?
We read ‘Facebook has declined’ all the time. However, there could be a reason for that; prominent reports seem to no longer even be asking about Facebook when they ask about social channel mix. As a result, lots of brands are hugely neglecting Facebook. It’s the most common thing we see across all demographics with partners. It’s not new, it’s not hip. It’s a Skoda to TikTok’s Porsche. There’s just no one that cool there …
Or is there?
Rumours of Facebook’s demise should be explored with data rather than hearsay. So, we did just that…
More of Gen-Z are on Facebook then are not, read and it weep. That, along with better targeting tools, reporting and higher representation among older age groups should make Facebook a prime target for your marketing activity.
If your target is both Gen-Z and millennials, you can reach 63% of them on Facebook. You can read the full report for free from the link below:
Some of the insights from this report shows:
- 52% of Gen Z do actually use Facebook (75% of those daily)
- Gen Z are much less concerned with security
- Gen Z are much more likely to click on ads versus Millennials. 29% of Gen Z click on ads on Facebook often.
