Stephen Davies

Pulse – How will the metaverse impact content marketing?

A recent article in Forbes suggests that the metaverse will radically transform content creation by helping creators make more interactive and immersive experiences, thanks mostly in part to advancements in VR and AR.   The article says, “You can imagine a not-too-distant future where creators are tasked with not only producing traditional two-dimensional content that is …

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CMA promotes Rob John to MD as Catherine Maskell departs

The Content Marketing Association has promoted Rob John to Managing Director as he takes the reins from Catherine Maskell following her successful tenure of almost three years. Catherine is leaving the CMA and taking her content learnings back into the commercial world of recruitment as the new Marketing Director for ID Medical. In recent years, …

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