Does the rise of generative AI spell the end of B2B content marketing as we know it? Discover the good, the bad and the ugly of this new phenomenon and how you can prepare for the inevitable shift. Generative AI (artificial intelligence) has taken centre stage in recent times. From ChatGPT to Google Bard, we …
Generative AI and what it means for content marketing Read More »
A new strategic marketing consultancy and specialist content-creation agency has been launched today. 1473 Media, based in London, aims to help innovative and high-growth businesses to better tell their stories, develop their owned media channels and improve market share. The official launch of 1473 Media marks the beginning of an exciting new journey for founders …
New specialist agency 1473 Media launches to serve high-growth clients Read More »
Discover why the dawn of B2B influencer marketing is already upon us and how we must adapt to stay aligned with evolving consumer demands. Influencer marketing has been a mainstream source of growth for B2C brands for years. But there’s been a shift in recent times, with marketers recognising its value within the realms of …
Making sense of influencer marketing for B2B brands Read More »
After the recent success of the CMA’s B2B Content Marketing Summit, we’ve put together a guide on B2B content marketing. B2B content marketing is a strategic approach to creating and distributing valuable and relevant content to attract and engage a specific business audience. The goal of B2B content marketing is to establish the brand as …
Greenpark, one of the fastest-growing digital agencies, has relaunched with a focus on purposeful content, which is inspirational, educational, and entertaining, to build deeper, stronger, higher-quality consumer relationships. The relaunch includes a newly minted brand book, a logo update, and a visual identity refresh. Greenpark specialises in needs-led content for both search and social, capturing …
Greenpark Rebrands with a Purposeful Content Approach Read More »
Pulse is a Q&A series answered by and for our members that provides insights on the important content marketing issues of the day. Unless you spent the holiday period meditating in a cave, you will have seen a plethora of articles and posts about how generative AI is going to disrupt a number of industries …
Pulse – Is the content marketing industry ready for Generative AI? Read More »
Content marketing is one of the most dynamic industries in the world today. It is constantly evolving to cater to new technologies and human behaviours. To stay ahead of the curve it’s important to anticipate the changing landscape by keeping up with the latest content marketing trends. At the CMA we run regular webinars on …
At the CMA we believe in a sustainable future. What we do to protect the environment today will pay off for many years to come. We believe sustainability is not just a moral imperative but a business one too. Being a sustainable business can reduce operational costs, improve relationships with customers, attract talent, increase efficiencies and …
CMA launches eco-friendly trophy for the 2022 International Content Marketing Awards Read More »
The International Content Marketing Awards was another successful evening showcasing the best in content marketing from across the world. On Thursday 1st December, the content marketing industry came together to celebrate their greatest work from the past 12 months. This year’s awards has once again broken participation and viewership records as the world’s best agencies …
BrandContent, rebrands to ‘Folk’ and launches diverse comms consultant panel to champion inclusive communications Four-time CMA international small agency of the year winner launches The Real Folk Panel and insights platform to bring authentic inclusivity to creative work Panel of diverse communications consultants will offer sounding board for 64% of CMOs who fear ‘getting it wrong’ Revenue at …
Pulse is a Q&A series answered by and for our members (sometimes anonymous) that provides insights on the important content marketing issues of the day. It’s official. After months of corporate wrangling, Elon Musk has finally bought Twitter. The deal, for the originally agreed $44 billion, will end one of the highest-profile corporate media battles …
Content marketing podcasts are a useful way to learn and keep up to date with our ever-changing industry. It seems like each day there is a new feature to learn, a social platform to join and a tool to use. That’s what makes the content marketing industry so exciting but, at the same time, so …
7 great content marketing podcasts we enjoy listening to Read More »
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