The last ten years has witnessed a seismic shift in female-focused media. Impacted, and in many ways energised by changes in both society and technology we now have a media which is the preserve not only of established media companies but also of innovative startups and increasingly far sighted brands. Digital only brands A decade […]
How female-focused media has evolved Read More »
Millennials are a generation that make up 12 million people, almost one-fifth of your population. They are exposed to ads every day, so if you want to convert them into customers, you need a strong content marketing strategy. Millennials dominate the business world with 35% of the UK workforce estimated to be millennials within the next 2 years.
Personalisation matters: Why it’s one of the BEST ways to reach millennials Read More »
It is fairly likely that within a couple of years the Arsene Wenger era at Arsenal will be over. The Frenchman, who has served the club for over two decades and presided over arguably the most consistent team of the Premiership era in ‘The Invincibles,’ will make way for a younger manager. When he does
Key Issues Facing Sports Brands Read More »
People often complain about lack of time, when lack of direction is the real problem. Time management is crucial not just for our personal life but also for career success. It is a resource that you cannot stop or save for later use. Everyone has the same number of hours each day. And the difference
6 Time Management Traps You Absolutely Must Avoid Read More »
Content Marketing is one of the biggest success stories in the media industry. Second only to internet advertising in accelerated growth, it constantly amazes in its size, scope and adaptability. Every day another client comes on board, ready to experience the excitement and rewards of publishing their own magazine or website using their own content.
Why Use Content Marketing? Read More »
The LEGO brand has achieved iconic status since it created a range of colourful interconnecting plastic bricks in 1949 and turned them into the world’s favourite toy. Along the way, LEGO has attracted a global subculture of devotees and has extended its brand name across Legoland theme parks, Hollywood blockbusters, TV shows, magazines, websites and
What are the secrets to LEGO’s success? Read More »
Brand advocacy can help boost consumer trust in your brand, introduce your products to a new audience and even increase sales volumes all this just from brand advocates telling their stories. But who are brand advocates, and how can you help them to speak up? Brand advocates are people who enjoy your product or service
5 Simple Examples of Brand Advocacy Read More »
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