The team at iProspect has been monitoring the news agenda since COVID-19 started to have a detrimental impact on the UK. This timeline shows you just how dramatically and quickly things are changing, and how the media conversation is completely aligned to the different stages. You need to be able to ensure your content is […]
Content strategy during COVID-19 Read More »
Why do we spend so much time on social channels? Well, perhaps it could be feeding our inherent need for storytelling. Everyone, whether consciously or unconsciously, has recently adapted a tale. The way we tell a story to our Gran is different to how we tell it to our friends in the pub. Without even
The Need for Storytelling Read More »
Over the past couple of weeks I’ve had the pleasure of delivering a couple of TikTok based webinars for the CMA. Now you lucky readers get to see everything I said, without all the “Umm”s and “Err”s. Oh and just for fun, for both of those webinars I was wearing a smart(ish) jumper/t shirt on
TikTok: The potential and the pitfalls Read More »
Will Mott, CPL’s head of video, takes a trip down memory lane to consider what has changed since 2010 for him, for filming and for editing. I spent the majority of the past decade working at ITN, which involved fast turnaround research, travel, filming and editing for broadcast the same day – sometimes in less
A Decade of Content: from video tapes to mobile 4k Read More »
The Content Marketing Association has promoted Rob John to Managing Director as he takes the reins from Catherine Maskell following her successful tenure of almost three years. Catherine is leaving the CMA and taking her content learnings back into the commercial world of recruitment as the new Marketing Director for ID Medical. In recent years,
CMA promotes Rob John to MD as Catherine Maskell departs Read More »
How should you alter the way you communicate to a group of employees rather than a group of shareholders? Wardour has worked with clients on hugely successful campaigns, taking different approaches depending on whether the audience was internal or external. Here’s our take on what to consider before producing content. Check your tone Deciding the
In or out? Telling the difference between internal and external communications Read More »
This article was originally featured on Builtvisible’s blog. Tools, tools, and more tools. From email marketing to social media management to content creation—you can find a premium tool for pretty much everything today. But when you’re pressed for time and money, the last thing you want is a list of expensive tools that you ‘must
21 Free Tools to Develop Your Content Marketing Strategy Read More »
The world of search engine optimisation is one that is constantly changing. It is an industry that’s so vital to so many businesses across the globe, yet one that is driven by the strategy and activities of a very small number of tech companies. And every time those companies tweak their algorithms, or deliver updates,
Longform video content – an evolution for content marketing and SEO? Read More »
Running awareness-raising campaigns means we’ve been through a lot of trial and error, especially when trying to get a respected influencer onboard without paying. We don’t mean to brag (we’re going to); but we’ve worked with Elton John, Victoria Beckham, Jamie Oliver, Steven Hawking, Michelle Obama, Sadiq Khan, Richard Branson, David Attenborough, Prince Harry and
How To Get Influencers To Work With You For Free Read More »
Several of the panellists spoke about how agencies need to adapt. In the past they were often siloed into different sections – SEO, content advertising etc. Now there are opportunities for agencies to offer a multitude of services to brands, but the different wings need to work in a more integrated way. The CMA Summit
Being a CMA member allows you to keep up with current content marketing trends, help to set the global agenda, and be part of an international network of enthusiasts. There’s a membership opportunity to suit everyone, whether you’re a freelancer, brand, start-up or agency.
You'll receive updates and recommendations on free webinars and related materials from The Content Marketing Association. You can unsubscribe easily at any time.
By submitting your email address you agree to our Privacy Policy
