News

Britain’s leading Black-owned comms agency launches adland’s first cultural consultancy

Eagle Eye, based in East London, aims to transform the way brands think about ethnic markets and diversity Eagle London, the UK’s leading Black-owned comms agency, has launched a new consultancy aimed at helping clients of all shapes and sizes to fix their cultural competency issues.  Following the Black Lives Matter movement, we have seen

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Webinar on accessible and inclusive websites

Webinar: 8 step plan to accessible and inclusive websites with DWP & Texthelp

Inclusive and accessible digital experiences are more important now than ever before. 1 billion people across the world live with a disability. The average reading age in the UK is 9. Are your digital platforms, content, campaigns and social media posts easily accessed and understood by all? Or are you potentially breaking the law and

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The Power of Brand Content Revealed in World-Leading Research

The Power of Brand Content Revealed in World-Leading Research

New research reveals that brand content has become a powerful tool in the purchase decision-making process for everyday Australian consumers. The research is the first empirical finding in the Australian market explaining why content marketing is attracting increasing amounts of investment throughout the industry and its growing potency in convincing consumers to purchase. Unveiled at

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Rationale– sustainability matters

Sustainability Matters – 5 key takeaways

Why should brands face their environmental impact and take a stand on climate change and sustainability? Because it matters.  We have collected five key takeaways from Rationale’s recent webinar ‘Sustainability matters’ with the CMA, to outline how to approach surfacing a corporate purpose that is authentic, builds trust and, most importantly, prioritises sustainability.  5 key

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Research reveals top marketing skills

Research Reveals Most Desirable Marketing Skills

Over the last year, the world has faced unprecedented challenges with companies worldwide having to adapt to changing lifestyles and priorities. But how has the global pandemic impacted content creation and the digital marketing industry? Content creation platform, Verblio have released their annual digital agency survey that provides a unique insight into the industry during

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