The International Content Marketing Awards was another successful evening showcasing the best in content marketing from across the world. On Thursday 1st December, the content marketing industry came together to celebrate their greatest work from the past 12 months. This year’s awards has once again broken participation and viewership records as the world’s best agencies […]
BrandContent, rebrands to ‘Folk’ and launches diverse comms consultant panel to champion inclusive communications Four-time CMA international small agency of the year winner launches The Real Folk Panel and insights platform to bring authentic inclusivity to creative work Panel of diverse communications consultants will offer sounding board for 64% of CMOs who fear ‘getting it wrong’ Revenue at
‘Folk’ panel to tackle diversity in marketing Read More »
Pulse is a Q&A series answered by and for our members (sometimes anonymous) that provides insights on the important content marketing issues of the day. It’s official. After months of corporate wrangling, Elon Musk has finally bought Twitter. The deal, for the originally agreed $44 billion, will end one of the highest-profile corporate media battles
Pulse: Twitter’s new owner Read More »
Content marketing podcasts are a useful way to learn and keep up to date with our ever-changing industry. It seems like each day there is a new feature to learn, a social platform to join and a tool to use. That’s what makes the content marketing industry so exciting but, at the same time, so
7 great content marketing podcasts we enjoy listening to Read More »
Pulse is a Q&A series answered by and for our members (sometimes anonymous) that provides insights on the important content marketing issues of the day. A recent article in Business Insider covered how Substack, the subscription newsletter platform, is “aggressively recruiting frustrated Instagram influencers” to join the platform and begin sending email newsletters to their
Pulse – Email newsletters in 2022 Read More »
MSQ, the global next generation creative and technology group, has launched a new MSQ Global Studios proposition to help marketers connect the craft skills, insights and technology required to deliver a wide range of channel and culturally relevant content that gets their brands closer to customers. MSQ Global Studios draws on the international group’s global
Tips and tricks on award writing from an expert so that you can create your best entry to win gold at the 2020 International Content Marketing Awards.
Tips on writing your entries for the International Content Marketing Awards Read More »
TikTok has been causing seismic changes in the world of social since its launch in 2016. However, as TikTok continues to evolve and audiences’ relationships with the platform continue to grow, its upcoming battles seem to be more aligned with the world’s various search engines, as opposed to against other social media platforms. For the
Gen Z see TikTok as the future of ‘search’ – let’s explore if they are right Read More »
In June this year, YouTube reported that 1.5 billion of its ‘logged in’ users now engage with its TikTok competitor ‘Shorts’ each month. This means at least 75% of YouTube’s 2 billion users are currently using its short-form video platform regularly which is more than TikTok’s entire user base. While TikTok has garnered all the
Pulse – Are brands neglecting YouTube in favour of TikTok? Read More »
A lifeline for many publishers, journalism-powered content marketing rises above the fray in an oversupplied attention economy. It’s no secret that traditional journalism has faced an existential threat over the last decade or so. Digital disruption has meant the advertising revenues that once sustained a vital, if at times flawed, media system have been drying
Editorial to the Rescue Read More »
Pulse is a Q&A series answered by and for our members that provides insights on the important content marketing issues of the day. Marc Pritchard, chief brand officer at P&G, recently suggested that some companies are over-leveraging purpose marketing at the expense of brand growth – and that it will come back to bite them
Pulse – Purpose-led content marketing done right Read More »
It’s obvious that every brand will have an effective SEO strategy for their website, we believe the same needs to be true for YouTube. YouTube is the world’s second largest search engine behind Google. With hundreds of hours of video being posted to YouTube every minute, having the right SEO strategy can help your content
YouTube SEO: 6 tips to maximise your ranking and get more views Read More »
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