7 great content marketing podcasts we enjoy listening to

content marketing podcasts

Content marketing podcasts are a useful way to learn and keep up to date with our ever-changing industry. It seems like each day there is a new feature to learn, a social platform to join and a tool to use. That’s what makes the content marketing industry so exciting but, at the same time, so difficult to keep up with the change!

Thankfully, help is at hand in the form of content marketing-related podcasts that cover everything from the latest algorithm update to interviewing the movers and shakers in the industry. They help us separate the wheat from the chaff and save us time by showing us what we need to be paying attention to and what to forget about.  

And the great thing about podcasts? They can be consumed on the go. Whether that’s commuting to work, walking the dog or doing the household chores. 

Here are seven of the best content marketing podcasts we listen to here over at the CMA.

Some are produced by industry organisations whereas others are by practitioners looking to share their knowledge and expertise. All of them provide unique and useful insights to help you in your content marketing efforts.

Voices of Search 

Voices of Search provides a deep dive into the ever-changing world of content and search engine marketing. It helps you discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO and how content supports it. 

The podcast regularly interviews senior executives from the worlds of content marketing and SEO on the latest developments within the content marketing industry. 

Spotify | iTunes 

Employer Content Marketing Pod

Content marketing is not just about communicating with external customers and audiences but current and potential employees too. The Employer Content Marketing Pod hosted by Chris Le’cand-Harwood provides a fascinating insight into how to transform employer marketing and employee engagement through content marketing. 

The Employer Content Marketing Pod regularly speaking with captivating guests on how to get the best out of your content marketing efforts. 

Spotify | iTunes 

This Old Marketing

This Old Marketing by gurus, Robert Rose and Joe Pulizzi, is one of the best content marketing podcasts to listen to help you with content marketing strategy. Both Rose and Pulizzi are content marketing OGs and discuss everything from content innovation to how to work with clients. 

Listening to this podcast is like being a fly on the wall listening to two content marketing experts give away free advice each and every week. This Old Marketing podcast is one not to be missed. 

Spotify | iTunes 

Content Strategy Insights 

Content Strategy Insights is a podcast by Larry Swanson which contains interviews with content strategy experts and other insights on the burgeoning content industry. Covering the full span of content strategy topics: content design, content creation, content management, content marketing, UX writing, etc. 

The podcast features interviews with some heavy-hitters of the content marketing industry on all things content related. 

Spotify | iTunes 

Content Inc

Content Inc is another podcast by content marketing guru, Joe Pulizzi which is for entrepreneurs and startups who want to be big – not by creating and selling more products and services – but by developing a loyal audience through remarkable content. 

Joe Pulizzi, known as the “godfather of content marketing,” believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences…then they can sell whatever they want. Each episode contains one inspirational idea that can change your business – all in less than 10 minutes, too.

Spotify | iTunes 

The Content Calling Podcast 

If you work in the B2B space and are looking for a B2B-focussed content marketing podcast then look no further. The Content Calling Podcast is dedicated to content marketing in a B2B context. The team from Content Callout talks with the industry’s top marketers about B2B marketing strategy, tactics, social media, content, tips and tricks, and more.

Spotify | iTunes

A Coffee With The CMA Podcast

And if we can humbly include the CMA’s A Coffee With… podcast where our Managing Director, Rob John speaks with content marketing experts from across the world from some of the world’s largest publishers, agencies and brands, who we are lucky enough to call members. 

This podcast is designed to give you a window into their world whilst offering a look at the wider content industry and have some fun along the way! 

Spotify | iTunes  

We are always looking for new content marketing podcast recommendations. If you know of any that aren’t already included here, let us know!

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