The toughest job in marketing has never been tougher. Content marketers at startups and challenger brands were time-poor, cash-constrained and struggling to engage audiences online even before COVID-19.
Now crowded digital channels are even busier, consumers more sceptical, and brands forced to become more creative and agile to keep up with the relentless pace of change.
User-generated video (UGV), films co-created by fans about the brands they love, provide one of the biggest opportunities for organisations to stand out from the crowd. Research shows this format is more trusted, considered more authentic, and delivers higher levels of engagement than other forms of content.
We are hosting an exclusive User-Generated Video Masterclass for the Content Marketing Association members at 14:30 on Wednesday 8th July with Emily Forbes and Brendan Freer of Seenit.
Emily, Brendan and their colleagues at Seenit help organisations like the BBC, Amazon, Channel 4, Vodafone, Spotify and Coca-Cola co-create content with employees and customers.
This masterclass will explore outstanding examples of UGV content being produced today and share how everyone can engage their fans as storytellers and ambassadors in content marketing campaigns.
