As we hunker down, how can we come back with content-led strategies that ensure we’re fighting fit? With downtime comes the opportunity for reflection. A factory reset of our best laid marketing plans. Hattrick’s two-part webinar will show you how to find focus – fast. Taking you through a pragmatic end-to-end process that personalises, prioritises and future-proofs any and all sales and marketing outputs for targeted, lead generating outcomes. Ultimately putting you in the strongest position possible to drive digitally controlled customer journeys that deliver the most modern of multichannel, friction-free customer experiences.
About Paul
Paul is one of the leading authorities on content strategy in B2B marketing. Back in 2010, he spun up one of the agency world’s first content marketing departments which went on to win awards galore and broke new ground in the area of demand generation and campaign automation. He’s been invited to speak at global industry conferences, including the BMA in Chicago and Ignite in London. Paul writes about and provides consultancy to clients on topics ranging from personalisation to sales enablement and account based marketing. He’s one of the few people on Earth who doesn’t hate PowerPoint and even has a deck on Slideshare that’s earned 10,000 views!
