Content Marketing and Inbound Marketing Basics

“The most common mistake in Content Marketing is to believe that creating the actual content is the most important part of the job. Actually, there’s a lot of strategy and actions that need to be taken before the first piece of content is created, and that’s what actually determines the success of a Content Marketing initiative. This talk is about the basics of Content Marketing, especially how to have the right mentality and approach”

About Vitor

Vitor is the founder of international organisation, Rock Content. He helps people grow their business through valuable marketing and is an. International speaker and author. At Rock Content they manage all aspects of your content and interactive experience programming, including: content strategy, creative services, implementation, integration, and IT support.