CMA Services
CMA Digital Breakfasts
The CMA Digital Breakfasts are a monthly opportunity for members and clients to gain a unique insight into the digital world. With top names from high-profile digital media companies such as Adobe, Social Bakers, Outbrain and MIG, each Breakfast gives the 50-plus attendees vital guidance in best practice and innovation in the digital arena.
You can download a form to book any of the events below here >>
For more information on the CMA's Digital Breakfasts, call Amanda Burrell, Digital, Events and Marketing Manager, on 0207 400 7542 or email amanda.burrell@the-cma.com
2013 Schedule
Upcoming breakfasts
Date: Weds 5 June
User centred design - new approaches to putting users first
Techniques for putting the user at the centre of the design process, and how to ensure that digital media is optimized for your brand and its audience.
- Jonny Kaldor, Co-Founder at Kaldor Product Development Group
- Andy Budd, Founder and Managing Director, Clearleft
- More speakers to be announced
Full synopsis and booking form here >>
Date: Weds 3rd July
Video content strategy
When, where and why to use video content, what works best, as well as insights into streamlining production and maximizing distribution. More details to follow.
Date: Weds 11 September
Augmented reality
With Augmented Reality set to hit its stride in 2013 we will discuss how to integrate digital and physical worlds, a look at killer applications of this nascent technology, and a focus on print and publishing AR applications. More details to follow.
Date: Weds 09 October
Digital content: back to basics
Discussing key digital principles current state of play in the world of digital media. To include updates on major content-related topics, including search engine optimisation, social media, blogging, community-building and more. More details to follow.
Date: Weds 06 November
Mobile app showcase
Designers, editorial and creative people to showcase their favourite apps, including native, web and hybrid offerings across the key mobile platforms. Approach a broad range of speakers from CMA members to mobile developers, with a view to capturing the essence of what makes a great app experience. More details to follow.
Date: Weds 04 December
End of year round-up and forecase for 2014
What were the key developments in 2013, and what does the future hold for digital media and online publishers over the course of the next 12 months? More details to follow.
Past Breakfasts
Digital editions for tablets (Weds 06 February)
What constitutes best practice with tablet magazines and other digital editions and how can we create efficient workflows while delivering value to readers?
Full synopsis here >>
- Liam Keating, Tablet Project Manager, Conde Nast UK
- Max Whitby, Managing Director, Touch Press
- Sarah Clegg, Independent Consultant
Conversational marketing (Weds 06 March)
Monitoring the pulse of your brand, engaging influencers, listening to online discussions, tracking analytics and social media, and driving meaningful interaction online.
Full synopsis here >>
- Arif Haq, Brand Manager, PepsiCo
- Richard Counsell, CEO, Videobuilder.tv
- Tom Ollerton, Marketing Director, WeAreaSocial
Managing digital content through multiple-channels (Weds 10 April)
How do we change our workflows and team structures to adapt to multi-channel publishing in a mobile-centric digital world? And what does the ideal next generation Content Management System look like?
Full synopsis here >>
- Peter Houston, Founder,Flipping Pages
- Carolyn Morgan, Digital Media Strategist,The Specialist Media Show
- Angus Phillipson, Owner,Byte9
- Caroline Beckett, Website Editor,John Lewis
You can download a form to book any of the above events here >>
For more details on any of the breakfast or if you would like to take part please contact Amanda Burrell, Digital Manager on amanda.burrell@the-cma.com or Tel 0207 4007542
