CMA Digital Breakfasts Sponsored By Taboola
Content

CMA Digital Breakfasts

The CMA Digital Breakfasts are a monthly opportunity for members and clients to gain a unique insight into the digital world. With top names from high-profile digital media companies such as Adobe, Social Bakers, Outbrain and MIG, each Breakfast gives the 50-plus attendees vital guidance in best practice and innovation in the digital arena.

Digital Breakfast Digital Breakfast

For more information on the CMA's Digital Breakfasts, call Anna Glyn Davies, Marketing and Events Executive, on 0207 4921983 or email anna.glyn-davies@the-cma.com.

Testimonial

Next Breakfast
The year ahead: Data-driven content and personalisation

One of the big talking points at last year’s CMA International Content Marketing summit was around how savvy digital content providers are using data as a source and insight for their content strategies.

Using data and analytics intelligently, and finding new ways to use existing content, provides powerful opportunities for content marketers and brands to maximize value and reach new audiences. 

In this breakfast event we’ll be looking at how digital publishing professionals are using data to optimize their content offerings, giving online audiences compelling and engaging experiences and furthering their business goals.

Speakers: 

Tim TuckerTraining Consultant – CMA. Tim is a trainer, content strategist, online copywriter, user experience designer, and consultant who helps people to communicate better through digital media. He has over 13 years' experience working in digital media.

More speakers to be confirmed.....

When

Weds 18th February - 9am to approx. 10.30/11.00am. 

Breakfast is served from 08.30am

Cost

CMA members:   £75 + VAT*

Non members:   £150 + VAT*

Where: 

Etc. Venues, 51-53 Hatton Garden London EC1N 8HN (nearest tube Chancery Lane, Farringdon) Map>>  

Why Should I Come?

“The CMA digital breakfast gatherings offer insight into the ever changing world of content marketing and are worth attending. A big tick in both the useful and relevant box. We generally send along a mix of staff from PCP as the topics and themes are quite varied and the events are very good value. Go along and get involved, I promise that you will learn something.” Stuart Charlton – Commercial Director - PCP

“CMA are always keen to look at ways to pull in the best speakers and be involved in the leading industry events – a great benefit for members. The Digital Breakfasts, which as a team we attend regularly, are always carefully put together to be relevant and informative. Time is precious so you need to know it’s going to be time well spent and we certainly feel this is the case with the CMA.” Catherine Reid, Marketing Manager - Remarkable

Who Should Come?

Senior Management, Marketers, Account Directors/Managers, Editorial, Developers and Designers.

How to book your place:

Please fill in the booking form and email back to Anna Glyn Davies- anna.glyn-davies@the-cma.com 

Upcoming Breakfasts
Digital Breakfast Sessions 2015
1. Data-driven content and personalisation (February 18th 2015)

One of the big talking points at last year’s CMA International Content Marketing summit was around how savvy digital content providers are using data as a source and inspiration for their content strategies.

Using data and analytics intelligently, and finding new ways to use existing content, provides powerful opportunities for content marketers and brands to maximize value and reach new audiences. 

In this breakfast event we’ll be looking at how digital publishing professionals are using data to optimize their content offerings, giving online audiences compelling and engaging experiences and furthering their business goals.

2. The human touch: bloggers, vloggers and social media personalities (March 11th 2015)

A wide range of social media and blogging platforms are firmly entrenched with both mainstream and niche audiences. We are now seeing a fresh breed of digitally savvy media personalities using these channels to reach new audiences.

By focussing on the personal connection they make with their audience, new voices are emerging that provide super-engaging content and generate legions of fans. Experts and passionate advocates of their market sectors, these new personalities are changing the digital cultural landscape. They represent a massive opportunity for brands and organisations aiming to make deeper connections with their audiences.

We will be exploring how brands can make the most of these opportunities to develop their own new media superstars.

3. Evolution of SEO for the desktop and mobile world (April 8th 2015)

Search engine optimisation is arguably content marketing’s most important channel. Good SEO can attract strong, relevant prospects to your business, and if done well offers unparalleled opportunities to drive awareness, engagement and conversions.

But the competition for rankings is getting fiercer. And search engines, especially Google, are radically changing the way they view and rank relevant and valuable content. With the increase of mobile search and web usage, we can expect the pace of change in search marketing to increase during 2015 and beyond.

For content marketers it’s essential to stay abreast of these changes. This session will look at the current state of play, where search is going in the future, and how you to ensure that you stay up to speed on this powerful driver of qualified traffic.

4. Real-time content marketing: how to make it work for brands (May 13th 2015)

Sharing content via social networks is now a primary distribution mechanism for digital content creators. Your audience accesses social media throughout the day and night, when it’s convenient for them. For many brands this means adopting a live, always-on approach to content creation and delivery, in order to engage their audiences at every opportunity.

Creating content in real-time is not a straightforward prospect. Often content teams and marketing professionals are not set up for this approach, and need to consider new ways to practise content production and workflow to get it right.

In this session we will look at how digital content providers are making real-time media work effectively, and what organisations are doing to make real-time a powerful part of their content strategy.

5. Visual storytelling and trends in digital design (June 10th 2015)

Visual content will explode in 2015, according to Forbes. We’ve already seen great inroads made in this area during the past 12 months, but the trend is poised to grow even further.

Images, galleries, photos, videos, slide decks and infographics are the formats of choice for many consumers. Presenting information in a visual way ensures that your content stands out. It is also social media-friendly, especially as platforms like Facebook, Twitter and Google+ have focused their platforms on delivering more visual content.

We’ll be talking to content specialists who have seen great success with visual content, and looking at the impact of visual content on digital design and web development.

6. Creating adaptable content for the mobile web (July 8th 2015)

We’re in the white heat of the mobile revolution. Already many businesses are seeing over 50% of their traffic from mobile devices, and this trend is only likely to continue.

Content is consumed in different ways on mobile devices. Attention spans are often shorter, and the scope for reading and scanning differs significantly depending on screen size. For content marketers, this presents a challenge: how to ensure that content maximises its impact across all screen sizes and contexts?

We will look at best practice for designing and creating content for the mobile web, whether it’s responsive, adaptive, mobile or native, with examples and case studies from the brands, businesses and agencies that are doing it right.

7. Video content for engagement and lead generation (September 9th 2015)

By 2017 video views will account for 69% of all consumer internet traffic, according to Cisco. The growth rate is staggering, and any business that doesn’t include video as a major component of its content strategy is doing so at its peril.

Video content is no longer just the preserve of YouTube. At the end of 2014 Facebook became the leading platform in terms of video uploads and shares. The imminent launch of Twitter’s video product will add further competition and a new dynamic to the medium. Add to that the impressive growth of short video formats, like Vine and Instagram, and it’s clear that video is quickly becoming the most engaging content type on the web, and especially through social media.

This session will show you how to implement video successfully into your content strategy, and showcase what brands and organisations are doing to win the hearts and minds of customers through video content.

8. Native advertising: opportunities for brands and publishers (October 14th 2015)

2014 saw dramatic growth in native advertising spend and experts predict higher spending in this area for the next three years and beyond.

But this growth doesn’t come without its challenges. Research has shown that 21% of readers have mistaken a native ad for editorial content, and 30% are unsure if they have. This can lead to a lack of trust and disgruntled customers.

This digital breakfast will showcase good examples, provide tips for best practice, and explore what content marketers need to do to ensure they do Native Advertising right.

9. Content and data: brand strategies for wearables and the ‘Internet of Things’ (November 11th 2015)

The ‘Internet of Things’ (a trend that sees more and more physical products connected to the internet) has been lauded for some time, but there are signs that we could be witnessing the dawn of this new era in 2015.

The government has announced plans to invest £45m into these technologies, and Ovum predicts that the number of machine-to-machine connections will increase to 360.9m by 2018. Meanwhile, for the consumer the launch of Apple Watch may well provide the tipping point for usable internet-connected devices.

The data provided by these products has the potential to revolutionise the targeted marketing of products. But how can content providers and brands take advantage of this major cultural shift? And how will people use watches, drones and other internet-connected devices in their day-to-day lives? Hear from experts and advocates of these technologies, to stay informed of this vital aspect of the digital world.

10. Expert panel: Best of the web 2015, plus predictions for 2016 (December 9th 2015)

If there’s one thing we can expect in digital media it's that change is constant. By now it should be clear that every 12 months brings new challenges and new opportunities for brands and marketers.

We’ll analyse and assess the significant trends in 2015 and point to the major factors for content marketers to focus on in the next 12 months.

You can be sure that whatever’s coming next, it’s going to be significant.

Download booking form to book for any breakfast events here >>

Past Breakfasts

Digital Breakfast

You can download a form to book any of the above events here >>

For more details on any of the breakfast or if you would like to take part please contact Anna Glyn Davies, Marketing and Events Executive on anna.glyn-davies@the-cma.com or Tel 0207 492 1983


APA Digital Breakfast APA Digital Breakfast APA Digital Breakfast