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CMA Digital Breakfasts Sponsored By Taboola

CMA Digital Breakfasts

The CMA Digital Breakfasts are a monthly opportunity for members, non-members and clients to gain a unique insight into the digital world.

They are established, thought leadership events featuring three individual speakers who present their own topics and then take part in a panel debate at the end. Each session is future thinking and provides an opportunity to learn successful strategies you can adopt in the digital landscape.

Topics for this year include The Visual Content Revolution, Optimising content for Mobile platforms, Social Publishing, Discoverability: focusing on distribution, reach and marketing your content and  Native Advertising to name but a few.


For more information on the CMA's Digital Breakfasts, call 0207 492 1984 or email

Book your place here »
Next Breakfast
Content marketing success factors for 2016

Wednesday 17th February

This breakfast will explore how we can be sure that content marketing and social media is delivering business value and return on investment. 

  • What can we measure, and how should we plan for measurement?
  • What brands and agencies are doing content marketing right today, and what can we learn from them?


Celina Burnett, Partner at Gain Theory & Fran Cassidy, Founder, Cassidy Media Partnership

Social media presents a wealth of opportunities for brands in consumer insight and engagement, but its rapid rise and the increase in marketing investment in the key social media platforms also highlights a gap in how advertisers and agencies are able to deliver against the promise of generating business value and a measurable return on investment from its use.

In this session Celina Burnett and Fran Cassidy will present key take-outs and best practice case studies from #IPASocialWorks, a cross-industry initiative formed to help advertisers, agencies, researchers and social media owners develop a more robust approach to measuring the effectiveness of social media marketing communications, in terms of business value and ROI. The project is a unique collaboration bringing together the Institute of Practitioners in Advertising (IPA), the Market Research Society (MRS) and the Marketing Society.

The session will include practical tips and advice on how to measure social media ROI and example case studies from well-known brands which have been selected as demonstrating good practice, by leading members of the industry bodies.

Phil Mitchelson, Marketing Director at Bigballs Films – The world’s largest digital football media business, which does brand partnerships with the likes of Adidas, Nissan, Hyundai, Nike and Lucozade.


Mark Walker, Head of Content Marketing at Eventbrite UK 

Mark will talk about defining and measuring content marketing performance and ROI from a B2B angle. 

Eventbrite is an online self-service ticketing platform available for anyone around the world to manage, sell and promote tickets to their events. Mark regularly writes and speaks about the events industry, technology and marketing. You can read more at the Eventbrite blog, follow on Twitter or Facebook and connect on LinkedIn.

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Tim Tucker, Training Consultant – CMA.

Tim is a trainer, content strategist, online copywriter, user experience designer, and consultant who helps people to communicate better through digital media. He has over 13 years' experience working in digital media.


9am to 11.00am

(Breakfast is served from 08.30am)


CMA members: £75 + VAT*

Non members: £150 + VAT*

etc. venues, The Hatton, 51-53 Hatton Garden, EC1N 8HN

Most people come to quite a few of our digital breakfasts throughout the year, and to encourage you to book in advance we would like to offer you an incentive. It not only helps us to plan these events, it also gives something back to you for your loyal support.

Therefore, this year, if you book 3 Digital Breakfasts in one go for 2016, The CMA will send you a personal £25 Amazon voucher to spend! We have an exciting selection of topics below, choose and book your 3 now!

Please contact for more information.

Upcoming Breakfasts
The visual content revolution (16th March 2016)

  • The factors behind the increasing drive towards visual media via digital channels
  • Creating fresh visual content that works for your audience
  • Inciting emotion and instigating action through images, infographics, video and more
Optimising content for mobile platforms (13th April 2016)

  • Engaging users through content apps and mobile optimised websites
  • Socialising content for mobile users
  • Moving beyond the phone – watches, cars and other mobile platforms
The next wave of personalisation for content marketers (11th May 2016)

  • Using data and insights to drive content marketing success
  • Hyper-relevant content delivered on the right platforms for the right audience
  • Account-based and key account marketing for B2B content marketers
Social publishing and how to make it work (8th June 2016)

  • The new social publishing options: Facebook Instant Articles Snapchat Discover, Llinkedin Blogs, etc
  • Creating impact through native content on social platforms
  • Key factors in developing shareable content
Creating unique, interactive and impactful content (13th July 2016)

  • What types of content cut through the noise to create impact online in 2016
  • Getting audiences to interact, contribute and share your content
  • The rise of the brand newsroom and news-jacking strategies
Discoverability: Focusing on distribution, reach and marketing your content (7th September 2016)

  • Changes in long tail search and Google’s knowledge graph
  • The increasing role of long form digital content in search success
  • Approaches to ‘intelligent content’ and adaptive media for discoverability
  • Working with social influencers to maximise reach
  • The vital role of paid search and social advertising in driving content to audiences
Native advertising update: Key trends and technologies in the native advertising space (5th October 2016)

  • App streaming technology and its impact on native advertising
  • Programmatic native advertising – improving performance by delivering tailored content, in real time, direct to customers
  • Data-driven native advertising – optimising content for awareness and engagement
The rise and rise of digital video and what to do about it (2nd November 2016)

  • The growing emphasis on video content for brands
  • Short form and long form video formats
  • Live-casting streams and real-time social video
Expert panel: Best of digital 2016, plus predictions for 2017 (7th December 2016)

  • Significant trends in 2016 and major factors for content marketers to focus on in the next 12 months
  • CMA Awards: 2016 winners’ showcase
  • New challenges and opportunities for brands and marketers in 2017
Why Should I Come?

“The CMA digital breakfast gatherings offer insight into the ever changing world of content marketing and are worth attending. A big tick in both the useful and relevant box. We generally send along a mix of staff from PCP as the topics and themes are quite varied and the events are very good value. Go along and get involved, I promise that you will learn something.” Stuart Charlton – Commercial Director - Progressive Content

“CMA are always keen to look at ways to pull in the best speakers and be involved in the leading industry events – a great benefit for members. The Digital Breakfasts, which as a team we attend regularly, are always carefully put together to be relevant and informative. Time is precious so you need to know it’s going to be time well spent and we certainly feel this is the case with the CMA.” Catherine Reid, Marketing Manager - Remarkable

Who Should Come?

Senior Management, Marketers, Account Directors/Managers, Editorial, Developers and Designers.

How to book your place:

Please fill in the online booking form here.

Previous Breakfasts

For more details on any of the breakfasts or if you would like to take part please contact or Tel 0207 492 1985


The CMA digital breakfast gatherings offer insight into the ever changing world of content marketing and are worth attending. A big tick in both the useful and relevant box. Stuart Charlton
Commercial Director
Progressive Content
The Digital Breakfasts, which as a team we attend regularly, are always carefully put together to be relevant and informative. Time is precious so you need to know it's going to be time well spent and we certainly feel this is the case with the CMA. Catherine Reid
Marketing Manager
Really eye-opening presentations, made me realise that real-time is an essential part of the content mix Alex Smith
Really good food for thought Therese Baggas
Senior Marketing Manager
Informative with a great host of ideas for future trends Danny Brogan
Well worth getting away for a morning to hear about digital trends Richard Rawlinson
Editor in Chief