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CMA Digital Breakfasts Sponsored By Taboola
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CMA Digital Breakfasts

The CMA Digital Breakfasts are a monthly opportunity for members, non-members and clients to gain a unique insight into the digital world.

They are established, thought leadership events featuring three individual speakers who present their own topics and then take part in a panel debate at the end. Each session is future thinking and provides an opportunity to learn successful strategies you can adopt in the digital landscape.

Topics for this year include The Visual Content Revolution, Optimising content for Mobile platforms, Social Publishing, Discoverability: focusing on distribution, reach and marketing your content and  Native Advertising to name but a few.

 

For more information on the CMA's Digital Breakfasts, call 0207 492 1984 or email hugo.desoissons@the-cma.com.

Book your place here »
Next Breakfast
The Next Wave of Personalisation for Content Marketers
11th May 2016
  • Using data and insights to drive content marketing success
  • Hyper-relevant content delivered on the right platforms for the right audience
  • Account-based and key account marketing for B2B content marketers
Speakers

Inbar Yagur, Senior Content Strategist at Taboola

Harnessing Content's Untapped Potential

If used in the right ways, content marketing can be a key to reaching users you wouldn't be able to find anywhere else. In this session, Inbar will discuss how to use content to reach qualified audiences that you wouldn't be able to find otherwise, how this can inform and reshape your overall marketing strategy. She'll also cover some simple A/B testing strategies that will help you make the most of your content pages and maximize engagement.

Inbar heads up the Content Strategy team at Taboola - helping brands, publishers, and performance marketers reach their campaign goals on the Taboola platform.

Dr Andrew Ko, CEO and Co-founder of TopicDNA

Andrew is a thought leader on the social data revolution and mentors start-ups at the Dotforge Accelerator. He completed his PhD studies at the University of Manchester in 2014 and his research involved exploring how social context data helps shape people’s emotions and identities and what insights can be drawn from this data.

Andrew has worked in many different industries including nuclear power and military aerospace. He received his MBA from the Rotman School of Management and started out working in business development and strategy for digital media startups

Daryll ScottDirector, Human Technology at Lab 

Daryll will address personalisation from a psychological and emotional perspective, discussing how gaining valuable insight into consumer behaviour can drive content marketing success. He will discuss how users like to process information differently in the evolving digital landscape and how that difference can be catered for through personalisation. Also, what if we can go beyond personalisation based on explicit choices and create personalisation based on psychological processing style? 

Daryll has a prestigious career as both an agency founder and leadership consultant. He has built several businesses and worked with brands like Deloitte, Barclays, Pret-a-Manger, Microsoft and Apple. 

How to book your place:

Please fill in the online booking form here.

Booking Incentive

Most people come to quite a few of our digital breakfasts throughout the year, and to encourage you to book in advance we would like to offer you an incentive. It not only helps us to plan these events, it also gives something back to you for your loyal support.

Therefore, this year, if you book 3 Digital Breakfasts in one go for 2016, The CMA will send you a personal £25 Amazon voucher to spend! We have an exciting selection of topics below, choose and book your 3 now!

Please contact hugo.desoissons@the-cma.com for more information.

Host:

Tim Tucker, Training Consultant – CMA.

Tim is a trainer, content strategist, online copywriter, user experience designer, and consultant who helps people to communicate better through digital media. He has over 13 years' experience working in digital media.

When?

9am to 11.00am

(Breakfast is served from 08.30am)

Cost

CMA members: £75 + VAT*

Non members: £150 + VAT*

Where?
NEW VENUE!
Headspace, 19-21 Hatton Garden, London EC1N 8BA
Map>>
Upcoming Breakfasts
Social publishing and how to make it work (8th June 2016)

  • The new social publishing options: Facebook Instant Articles Snapchat Discover, Llinkedin Blogs, etc
  • Creating impact through native content on social platforms
  • Key factors in developing shareable content
Creating unique, interactive and impactful content (13th July 2016)

  • What types of content cut through the noise to create impact online in 2016
  • Getting audiences to interact, contribute and share your content
  • The rise of the brand newsroom and news-jacking strategies
Discoverability: Focusing on distribution, reach and marketing your content (7th September 2016)

  • Changes in long tail search and Google’s knowledge graph
  • The increasing role of long form digital content in search success
  • Approaches to ‘intelligent content’ and adaptive media for discoverability
  • Working with social influencers to maximise reach
  • The vital role of paid search and social advertising in driving content to audiences
Native advertising update: Key trends and technologies in the native advertising space (5th October 2016)

  • App streaming technology and its impact on native advertising
  • Programmatic native advertising – improving performance by delivering tailored content, in real time, direct to customers
  • Data-driven native advertising – optimising content for awareness and engagement
The rise and rise of digital video and what to do about it (2nd November 2016)

  • The growing emphasis on video content for brands
  • Short form and long form video formats
  • Live-casting streams and real-time social video
Expert panel: Best of digital 2016, plus predictions for 2017 (7th December 2016)

  • Significant trends in 2016 and major factors for content marketers to focus on in the next 12 months
  • CMA Awards: 2016 winners’ showcase
  • New challenges and opportunities for brands and marketers in 2017
Why Should I Come?

“The CMA digital breakfast gatherings offer insight into the ever changing world of content marketing and are worth attending. A big tick in both the useful and relevant box. We generally send along a mix of staff from PCP as the topics and themes are quite varied and the events are very good value. Go along and get involved, I promise that you will learn something.” Stuart Charlton – Commercial Director - Progressive Content

“CMA are always keen to look at ways to pull in the best speakers and be involved in the leading industry events – a great benefit for members. The Digital Breakfasts, which as a team we attend regularly, are always carefully put together to be relevant and informative. Time is precious so you need to know it’s going to be time well spent and we certainly feel this is the case with the CMA.” Catherine Reid, Marketing Manager - Remarkable

Who Should Come?

Senior Management, Marketers, Account Directors/Managers, Editorial, Developers and Designers.

How to book your place:

Please fill in the online booking form here.

Previous Breakfasts

For more details on any of the breakfasts or if you would like to take part please contact charlie.eke@the-cma.com or Tel 0207 492 1984

Daryll ScottDirector, Human Technology at Lab 

Daryll Scott is an internationally renowned author and developer on the subject of Neuro-Linguistic Programming.  One of only four accredited NLP Developers in the UK, Scott brings over 12 years of insights from NLP and psychology back into an agency environment, positioning Lab to be industry leaders in the emerging field of Neuromarketing.

Daryll has a prestigious career as both an agency founder and leadership consultant. He has built several businesses and worked with brands like Deloitte, Barclays, Pret-a-Manger, Microsoft and Apple. 

Daryll ScottDirector, Human Technology at Lab 

Daryll Scott is an internationally renowned author and developer on the subject of Neuro-Linguistic Programming.  One of only four accredited NLP Developers in the UK, Scott brings over 12 years of insights from NLP and psychology back into an agency environment, positioning Lab to be industry leaders in the emerging field of Neuromarketing.

Daryll has a prestigious career as both an agency founder and leadership consultant. He has built several businesses and worked with brands like Deloitte, Barclays, Pret-a-Manger, Microsoft and Apple. 

Daryll ScottDirector, Human Technology at Lab 

Daryll Scott is an internationally renowned author and developer on the subject of Neuro-Linguistic Programming.  One of only four accredited NLP Developers in the UK, Scott brings over 12 years of insights from NLP and psychology back into an agency environment, positioning Lab to be industry leaders in the emerging field of Neuromarketing.

Daryll has a prestigious career as both an agency founder and leadership consultant. He has built several businesses and worked with brands like Deloitte, Barclays, Pret-a-Manger, Microsoft and Apple. 


The CMA digital breakfast gatherings offer insight into the ever changing world of content marketing and are worth attending. A big tick in both the useful and relevant box. Stuart Charlton
Commercial Director
Progressive Content
The Digital Breakfasts, which as a team we attend regularly, are always carefully put together to be relevant and informative. Time is precious so you need to know it's going to be time well spent and we certainly feel this is the case with the CMA. Catherine Reid
Marketing Manager
Remarkable
Really eye-opening presentations, made me realise that real-time is an essential part of the content mix Alex Smith
Editor
CPL
Really good food for thought Therese Baggas
Senior Marketing Manager
Barclays
Informative with a great host of ideas for future trends Danny Brogan
Editor
Spafax
Well worth getting away for a morning to hear about digital trends Richard Rawlinson
Editor in Chief
Spafax