The CMA Digital Breakfasts are a monthly opportunity for members, non-members and clients to gain a unique insight into the digital world.
They are established, thought leadership events featuring three individual speakers who present their own topics and then take part in a panel debate at the end. Each session is future thinking and provides an opportunity to learn successful strategies you can adopt in the digital landscape.
Topics for this year include - Video content for engagement and lead generation, Native advertising: opportunities for brands and publishers and The human touch: bloggers, vloggers and social media personalities.
For more information on the CMA's Digital Breakfasts, call 0207 492 1985 or email firstname.lastname@example.org.
By 2017 video views will account for 69% of all consumer internet traffic, according to Cisco. The growth rate is staggering, and any business that doesn’t include video as a major component of its content strategy is doing so at its peril.
Video content is no longer just the preserve of YouTube. At the end of 2014 Facebook became the leading platform in terms of video uploads and shares. The launch of Twitter’s video product has added further competition and a new dynamic to the medium. Add to that the impressive growth of short video formats, like Vine and Instagram, and it’s clear that video is quickly becoming the most engaging content type on the web, and especially through social media.
This session will show you how to implement video successfully into your content strategy, and showcase what brands and organisations are doing to win the hearts and minds of customers through video content.
Book your place now as this promises to be a popular one!
Stephen is somewhat of an expert in the video world. The online videos that he has written and produced for Catsnake Film’s have gathered over 20 million views, celebrity endorsements, wide press coverage and a host of awards.
Stephen also teaches film producing at film schools (NFTS, The Met Film School, Nashville Film Institute), weekend courses (Practical Producer, 7 Step Producer, Guerrilla Filmmakers Masterclass) and bespoke events (BFI, British Council, London Screenwriters Festival).
Kim is the strategy director on the British Airways’ account at global content marketing agency Cedar and co-editor of their latest whitepaper on video content marketing strategy.
She has worked with video for over a decade for brands including Barclays and Tesco, with a video series she commissioned for 10 Downing Street winning a New York Film Festival Award, and a vlogger series she developed for British Airways winning the Best Specialist award at the CMA’s in 2014. She is also a documentary maker, and writes about documentary film and travel for The Guardian.
With over 15 years working in strategic communications, Sandra is a specialist in Engagement Marketing, with a passion for activity that generates earned media, delivering consumer engagement, conversation and ultimately brand fans. She has significant and broad experience across client side and agency roles in the UK and Internationally.
Now a Strategy Director at The Moment, she is responsible for strategic output, helping brands build the right type of engagement with fans through content solutions that are delivered at the right time and in the right way.
Other speakers TBC
Tim is a trainer, content strategist, online copywriter, user experience designer, and consultant who helps people to communicate better through digital media. He has over 13 years' experience working in digital media.
Please Note the date has changed to:
Thurs 17th Sept 2015
9am to 11.00am
(Breakfast is served from 08.30am)
CMA members: £75 + VAT*
Non members: £150 + VAT*
PLEASE NOTE – The venue for our digital breakfast has changed to the following:
“The CMA digital breakfast gatherings offer insight into the ever changing world of content marketing and are worth attending. A big tick in both the useful and relevant box. We generally send along a mix of staff from PCP as the topics and themes are quite varied and the events are very good value. Go along and get involved, I promise that you will learn something.” Stuart Charlton – Commercial Director - PCP
“CMA are always keen to look at ways to pull in the best speakers and be involved in the leading industry events – a great benefit for members. The Digital Breakfasts, which as a team we attend regularly, are always carefully put together to be relevant and informative. Time is precious so you need to know it’s going to be time well spent and we certainly feel this is the case with the CMA.” Catherine Reid, Marketing Manager - Remarkable
Senior Management, Marketers, Account Directors/Managers, Editorial, Developers and Designers.
2014 saw dramatic growth in native advertising spend and experts predict higher spending in this area for the next three years and beyond.
But this growth doesn’t come without its challenges. Research has shown that 21% of readers have mistaken a native ad for editorial content, and 30% are unsure if they have. This can lead to a lack of trust and disgruntled customers.
This digital breakfast will showcase good examples, provide tips for best practice, and explore what content marketers need to do to ensure they do Native Advertising right.
The ‘Internet of Things’ (a trend that sees more and more physical products connected to the internet) has been lauded for some time, but there are signs that we could be witnessing the dawn of this new era in 2015.
The government has announced plans to invest £45m into these technologies, and Ovum predicts that the number of machine-to-machine connections will increase to 360.9m by 2018. Meanwhile, for the consumer the launch of Apple Watch may well provide the tipping point for usable internet-connected devices.
The data provided by these products has the potential to revolutionise the targeted marketing of products. But how can content providers and brands take advantage of this major cultural shift? And how will people use watches, drones and other internet-connected devices in their day-to-day lives? Hear from experts and advocates of these technologies, to stay informed of this vital aspect of the digital world.
If there’s one thing we can expect in digital media it's that change is constant. By now it should be clear that every 12 months brings new challenges and new opportunities for brands and marketers.
We’ll analyse and assess the significant trends in 2015 and point to the major factors for content marketers to focus on in the next 12 months.
You can be sure that whatever’s coming next, it’s going to be significant.
Download booking form to book for any breakfast events here »
For more details on any of the breakfasts or if you would like to take part please contact email@example.com or Tel 0207 492 1985