The CMA Digital Breakfasts are a monthly opportunity for members, non-members and clients to gain a unique insight into the digital world.
They are established, thought leadership events featuring three individual speakers who present their own topics and then take part in a panel debate at the end. Each session is future thinking and provides an opportunity to learn successful strategies you can adopt in the digital landscape.
Topics for this year include - Video content for engagement and lead generation, Native advertising: opportunities for brands and publishers and The human touch: bloggers, vloggers and social media personalities.
For more information on the CMA's Digital Breakfasts, call 0207 492 1985 or email firstname.lastname@example.org.
Book your place here »
We’re in the white heat of the mobile revolution. Already many businesses are seeing over 50% of their traffic from mobile devices, and this trend is only likely to continue.
Content is consumed in different ways on mobile devices. Attention spans are often shorter, and the scope for reading and scanning differs significantly depending on screen size. For content marketers, this presents a challenge: how to ensure that content maximises its impact across all screen sizes and contexts?
We will look at best practice for designing and creating content for the mobile web, whether it’s responsive, adaptive, mobile or native, with examples and case studies from the brands, businesses and agencies that are doing it right.
Co-Founder and CEO of Flockler, a software company at the forefront of platform-agnostic publishing and content marketing. Flockler powers social magazines, websites and applications combining editorial and social content. Flockler platform is powering sites & applications for clients such as Penguin Random House, Eurostar and Initiative and Flockler team built their first responsive websites and applications already in 2009. Previously Toni was working for agency helping clients to build bespoke mobile applications.
Creating websites for mobile users is about understanding context as well as content. A good mobile website will use information about the users location and needs to help them achieve what they want with the minimum of effort in a mobile-friendly way. I
n his talk Marcus will look at mobile contextual content, and looks at some of the sites that have got it right. He may even rant a little at the evil lie that is responsive design.
Marcus has been looking at and writing about mobile devices for over 25 years and was responsible for the Guardian’s mobile web and application strategy, and the launch of their mobile web site in 2009. The site launched in March 2009 – on schedule and on budget - and by July 2009 it one of the top 3 mobile news sites in the UK, and exceeding its predicted first year revenue in less than three months. Marcus currently works with contract publishing and retail businesses on their content strategies and writes about technology for a number of online publications.
Sophie consults on web content and UX strategy, and lead blended creative / technical teams (mostly agile ones) on a freelance or contract basis.
Recent projects include project management, UX and content strategy work for cxpartners, Bristol City Council, the National Trust, the Office for National Statistics, Jisc, Bloomsbury Publishing and the University of Surrey.
Neil is a user experience consultant, working for cxpartners, one of the worlds leading user experience agencies. They are based in Bristol and London, but work all over the world.
In the years that he's worked for cxpartners he's delivered projects of all sizes for clients across many different sectors including:
Marriott, British Standards Institution and Channel 4.
Tim is a trainer, content strategist, online copywriter, user experience designer, and consultant who helps people to communicate better through digital media. He has over 13 years' experience working in digital media.
Weds 8th July 2015
9am to 11.00am
(Breakfast is served from 08.30am)
CMA members: £75 + VAT*
Non members: £150 + VAT*
PLEASE NOTE – The venue for our digital breakfast has changed to the following:
“The CMA digital breakfast gatherings offer insight into the ever changing world of content marketing and are worth attending. A big tick in both the useful and relevant box. We generally send along a mix of staff from PCP as the topics and themes are quite varied and the events are very good value. Go along and get involved, I promise that you will learn something.” Stuart Charlton – Commercial Director - PCP
“CMA are always keen to look at ways to pull in the best speakers and be involved in the leading industry events – a great benefit for members. The Digital Breakfasts, which as a team we attend regularly, are always carefully put together to be relevant and informative. Time is precious so you need to know it’s going to be time well spent and we certainly feel this is the case with the CMA.” Catherine Reid, Marketing Manager - Remarkable
Senior Management, Marketers, Account Directors/Managers, Editorial, Developers and Designers.
By 2017 video views will account for 69% of all consumer internet traffic, according to Cisco. The growth rate is staggering, and any business that doesn’t include video as a major component of its content strategy is doing so at its peril.
Video content is no longer just the preserve of YouTube. At the end of 2014 Facebook became the leading platform in terms of video uploads and shares. The imminent launch of Twitter’s video product will add further competition and a new dynamic to the medium. Add to that the impressive growth of short video formats, like Vine and Instagram, and it’s clear that video is quickly becoming the most engaging content type on the web, and especially through social media.
This session will show you how to implement video successfully into your content strategy, and showcase what brands and organisations are doing to win the hearts and minds of customers through video content.
2014 saw dramatic growth in native advertising spend and experts predict higher spending in this area for the next three years and beyond.
But this growth doesn’t come without its challenges. Research has shown that 21% of readers have mistaken a native ad for editorial content, and 30% are unsure if they have. This can lead to a lack of trust and disgruntled customers.
This digital breakfast will showcase good examples, provide tips for best practice, and explore what content marketers need to do to ensure they do Native Advertising right.
The ‘Internet of Things’ (a trend that sees more and more physical products connected to the internet) has been lauded for some time, but there are signs that we could be witnessing the dawn of this new era in 2015.
The government has announced plans to invest £45m into these technologies, and Ovum predicts that the number of machine-to-machine connections will increase to 360.9m by 2018. Meanwhile, for the consumer the launch of Apple Watch may well provide the tipping point for usable internet-connected devices.
The data provided by these products has the potential to revolutionise the targeted marketing of products. But how can content providers and brands take advantage of this major cultural shift? And how will people use watches, drones and other internet-connected devices in their day-to-day lives? Hear from experts and advocates of these technologies, to stay informed of this vital aspect of the digital world.
If there’s one thing we can expect in digital media it's that change is constant. By now it should be clear that every 12 months brings new challenges and new opportunities for brands and marketers.
We’ll analyse and assess the significant trends in 2015 and point to the major factors for content marketers to focus on in the next 12 months.
You can be sure that whatever’s coming next, it’s going to be significant.
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For more details on any of the breakfasts or if you would like to take part please contact email@example.com or Tel 0207 492 1983