It's a wrap! Great #cmadigital event here in London, lots of insights and examples on video. A great way to start the day ðŸŽ¥— Medium Rare Content (@rare_content) September 17, 2015
Great stuff coming across via #cmadigital - whether you're a content type or work with content types, it's worth following this morning.— nycdeb (@nycdeb) April 15, 2015
The CMA Digital Breakfasts are a monthly opportunity for members, non-members and clients to gain a unique insight into the digital world.
They are established, thought leadership events featuring three individual speakers who present their own topics and then take part in a panel debate at the end. Each session is future thinking and provides an opportunity to learn successful strategies you can adopt in the digital landscape.
Topics for this year include The Visual Content Revolution, Optimising content for Mobile platforms, Social Publishing, Discoverability: focusing on distribution, reach and marketing your content and Native Advertising to name but a few.
For more information on the CMA's Digital Breakfasts, call 0207 492 1984 or email firstname.lastname@example.org.
Wednesday 17th February
This breakfast will explore how we can be sure that content marketing and social media is delivering business value and return on investment.
Social media presents a wealth of opportunities for brands in consumer insight and engagement, but its rapid rise and the increase in marketing investment in the key social media platforms also highlights a gap in how advertisers and agencies are able to deliver against the promise of generating business value and a measurable return on investment from its use.
In this session Celina Burnett and Fran Cassidy will present key take-outs and best practice case studies from #IPASocialWorks, a cross-industry initiative formed to help advertisers, agencies, researchers and social media owners develop a more robust approach to measuring the effectiveness of social media marketing communications, in terms of business value and ROI. The project is a unique collaboration bringing together the Institute of Practitioners in Advertising (IPA), the Market Research Society (MRS) and the Marketing Society.
The session will include practical tips and advice on how to measure social media ROI and example case studies from well-known brands which have been selected as demonstrating good practice, by leading members of the industry bodies.
Phil Mitchelson, Marketing Director at Bigballs Films – The world’s largest digital football media business, which does brand partnerships with the likes of Adidas, Nissan, Hyundai, Nike and Lucozade.
Mark will talk about defining and measuring content marketing performance and ROI from a B2B angle.
Eventbrite is an online self-service ticketing platform available for anyone around the world to manage, sell and promote tickets to their events. Mark regularly writes and speaks about the events industry, technology and marketing. You can read more at the Eventbrite blog, follow on Twitter or Facebook and connect on LinkedIn.
Tim is a trainer, content strategist, online copywriter, user experience designer, and consultant who helps people to communicate better through digital media. He has over 13 years' experience working in digital media.
9am to 11.00am
(Breakfast is served from 08.30am)
CMA members: £75 + VAT*
Non members: £150 + VAT*
Most people come to quite a few of our digital breakfasts throughout the year, and to encourage you to book in advance we would like to offer you an incentive. It not only helps us to plan these events, it also gives something back to you for your loyal support.
Therefore, this year, if you book 3 Digital Breakfasts in one go for 2016, The CMA will send you a personal £25 Amazon voucher to spend! We have an exciting selection of topics below, choose and book your 3 now!
Please contact email@example.com for more information.
“The CMA digital breakfast gatherings offer insight into the ever changing world of content marketing and are worth attending. A big tick in both the useful and relevant box. We generally send along a mix of staff from PCP as the topics and themes are quite varied and the events are very good value. Go along and get involved, I promise that you will learn something.” Stuart Charlton – Commercial Director - Progressive Content
“CMA are always keen to look at ways to pull in the best speakers and be involved in the leading industry events – a great benefit for members. The Digital Breakfasts, which as a team we attend regularly, are always carefully put together to be relevant and informative. Time is precious so you need to know it’s going to be time well spent and we certainly feel this is the case with the CMA.” Catherine Reid, Marketing Manager - Remarkable
Senior Management, Marketers, Account Directors/Managers, Editorial, Developers and Designers.
Please fill in the online booking form here.
For more details on any of the breakfasts or if you would like to take part please contact firstname.lastname@example.org or Tel 0207 492 1985