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CMA Digital Breakfasts

The CMA Digital Breakfasts are a monthly opportunity for members and clients to gain a unique insight into the digital world. With top names from high-profile digital media companies such as Adobe, Social Bakers, Outbrain and MIG, each Breakfast gives the 50-plus attendees vital guidance in best practice and innovation in the digital arena.

Digital Breakfast Digital Breakfast

 

For more information on the CMA's Digital Breakfasts, call Amanda Burrell, Digital, Events and Marketing Manager, on 0207 4921985 or email amanda.burrell@the-cma.com

Download booking form to book for any breakfast events here >>


UPCOMING BREAKFASTS

Date: Wednesday 14 May - 09:00 to 11:00 *member only event
Where: The IAB, 14 Macklin Street, London, WC2B 5NF

Ecommerce and conversion rate optimisation
Experienced etailers and other online businesses know that their main goal is to persuade visitors to take action. we will be exploring the key elements of content and design that can be shown to increase conversions. This is a vital session for content marketers who need to move visitors beyond awareness and engagement, in order to persuade them to take action.

> Read the full synopsis and book your place


Tablet & Smartphone magazines – making digital editions work for mobile devices
Date: Wednesday 11 June - 09:00 to 11:00
Where: The IAB, 14 Macklin Street, London, WC2B 5NF


Designing for digital – key design trends in desktop and mobile web
Date: Wednesday 09 July - 09:00 to 11:00
Where: The IAB, 14 Macklin Street, London, WC2B 5NF


Discoverability, findability and search
Date: Wednesday 10 September - 09:00 to 11:00
Where: The IAB, 14 Macklin Street, London, WC2B 5NF


Mobile engagement: mobile sites, responsive design and adaptive content
Date: Wednesday 08 October - 09:00 to 11:00
Where: The IAB, 14 Macklin Street, London, WC2B 5NF

Shareable content – how to make your content travel further
Date: Wednesday 05 November - 09:00 to 11:00
Where: The IAB, 14 Macklin Street, London, WC2B 5NF


End of year round-up and forecast for 2015
What were the key developments in 2014, and what does the future hold for digital media and online publishers over the course of the next 12 months?
Date: Wednesday 10th December - 09:00 to 11:00
Where: The IAB, 14 Macklin Street, London, WC2B 5NF

Download booking form to book for any breakfast events here >>


PAST BREAKFASTS

Video and rich media content marketing – making the most of the fastest growing media in digital (Weds 02 April)
At this event we’ll explore current thinking, from creating great rich media content, to maximizing return on investment for branded video across all digital platforms.

  • Jessica Elvidge, YouTube Next Lab, YouTube
  • Ravi Amaratunga, Head of Dazed Vision, Dazed Group
  • Sam Orams, Partner and Head of Operations, Bespoke Banter 
  • Anders Dalgaard, Product Manager, 23

> View more details from the event

Storytelling and emotional engagement for brands through digital channels (Weds 12 Mar 2014)
Using content to build brand stories is a powerful way to attract, engage and convert customers and prospects. But how do you define storytelling for brands, and how can you ensure that you tell your brand stories effectively? 

  • Elizabeth McGuane, Director of Content Strategy at Fleishman Hillard
  • Liz Scarff, Director, Fieldcraft Studios
  • Jody Elphick, Senior editor, Aesop
  • John Newbold, Creative Director, 383 Project

View more details from the event 
> View all the Tweets from the event in our Storify round-up

Content analytics (Weds 12 Feb 2014)
How to measure the effectiveness of branded content throughout the customer journey.

> View more details from the event


End of year round-up and forecast for 2014 (Weds 04 Dec)
What were the key developments in 2013, and what does the future hold for digital media and online publishers over the course of the next 12 months? More details to follow.

  • Doug Kessler, Creative Director & Co-founder of Velocity, B2B marketing agency
  • Shane Richmond, Owner, Shane Richmond Media Ltd
  • Josa Young, Editor, ‘Realise the Potential London', American Express/The Forward Group
  • Stephen Lock, Product Manager, Linkdex 

> View more details from the event

Mobile app showcase (06 November)
Designers, editorial and creative people to showcase their favourite apps, including native, web and hybrid offerings across the key mobile platforms. More details to follow.

  • Sarah Weller, Managing Director London, Mubaloo
  • Ross Sleight, Chief Strategy Officer, Somo

> View more details from the event

Digital Content Strategies: Creating Content for Search, Social and Customers (Weds 09 Oct)
Brands are now well aware that success online depends on a robust content strategy, taking in everything from Search Engine Optimisation to Social Media to Online PR.

At this Digital Breakfast you will discover the key trends of 2013 and beyond, from organizations and people who are at the cutting edge of the content strategy revolution. We'll look at how an optmised content strategy contributes to a brand's findability online, how new forms of distribution affect your publishing strategy and how doing it right leads to greater business success.

  • Alastair Cotterill, Creative Strategist, Facebook
  • Nic McCarthy, Director of Content and Kevin Sutherland, Strategy Director at Seven
  • Jassim Ahmad, Global Head of Multimedia and Interactive Innovation, Reuters

More details on the event speakers
Highlights from the breakfast    

Interactive Content (Weds 11 Sept)     
Many savvy brands are taking innovative approaches to digital content and finding new ways to attract, engage and delight readers and customers. With digital publishing rapidly expanding to encompass a wide range of interactive channels and technologies, our speakers will be showcasing content that is optimised for social distribution, the visual web, findability through search, mobile access and more. Anyone interested in new forms of content distributed through digital platforms will find inspiration at this event.

  • Mark Brill, Managing Partner UK, BrandEmotivity
  • Kirsty Hunter, Managing Director, The Project Factory
  • Neil Robbins, Silverbean

More details on the event speakers
Highlights from the breakfast

Video content strategy (Weds 03 July)
When, where and why to use video content, what works best, as well as insights into streamlining production and maximizing distribution. More details to follow.

  • Johnny Webb, Managing Director, Sundog Pictures
  • Tom Laidlaw, CEO, Videojug
  • Jeremy Stinton, Strategy Director, buto.tv

Full Synopsis
# highlights from the event - top tips for video content stratgies

User centred design - new approaches to putting users first (Weds 5 June) 
Techniques for putting the user at the centre of the design process, and how to ensure that digital media is optimized for your brand and its audience. Approach UsTwo and other agencies/practicioners in the UX/UI field. Full Synopsis.

  • Jonny Kaldor, Co-Founder at Kaldor Product Development Grou
  • Andy Budd, Founder and Managing Director, Clearleft
  • Alex Watson, Director of Product, Tablet and Apps, Dennis Publishing

Managing digital content through multiple-channels (Weds 10 April)
How do we change our workflows and team structures to adapt to multi-channel publishing in a mobile-centric digital world? And what does the ideal next generation Content Management System look like? Full synopsis here >>

Conversational marketing (Weds 06 March)
Monitoring the pulse of your brand, engaging influencers, listening to online discussions, tracking analytics and social media, and driving meaningful interaction online. Full synopsis here >>

Digital editions for tablets (Weds 06 February)
What constitutes best practice with tablet magazines and other digital editions and how can we create efficient workflows while delivering value to readers? Full synopsis here >>

  • Liam Keating, Tablet Project Manager, Conde Nast UK
  • Max Whitby, Managing Director, Touch Press
  • Sarah Clegg, Independent Consultant

Digital Breakfast

You can download a form to book any of the above events here >>

For more details on any of the breakfast or if you would like to take part please contact Amanda Burrell, Digital, Events and Marketing Manager on amanda.burrell@the-cma.com or Tel 0207 4007542


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