Is PR slow to take advantage of content opportunities?

October 18th, 2016

While branded content is growing in popularity among marketers, there are few PR agencies on the shortlists for this year’s International Content Marketing Awards. Gorkana asks agency experts if the sector is slow to take advantage of branded content and why it might be falling behind.  Some 73 agencies of different disciplines are shortlisted in the International Content … Continue reading “Is PR slow to take advantage of content opportunities?”

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Content marketers look for metrics

October 18th, 2016

LONDON: Measurement is critical to content marketing with dedicated spend set to grow over the next year, according to a new study. The Measuring Effectiveness Report from the Content Marketing Association (CMA) was conducted with senior level marketers among the CMA membership of over 40 companies, along with those at major brands such as Sainsbury’s … Continue reading “Content marketers look for metrics”

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Measurement budgets increase as content marketers see issue as critical, finds study

October 17th, 2016

Measurement is critical to content marketing with dedicated spend set to grow over the next year, according to a new study by the Content Marketing Association. 73% of senior level marketers said measurement is very important to their content marketing strategy, with half of marketers currently spending 6-15% of their content marketing budget on measurement. … Continue reading “Measurement budgets increase as content marketers see issue as critical, finds study”

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Marketers plan to up spend on measurement for content but serious doubts remain

October 17th, 2016

Marketers see measurements as critical to their content strategies but half doubt that it is possible to accurately measure ROI, new research has found. A new report from the Content Marketing Association on measuring effectiveness found that 73% of marketers considered measurement “very important” to their content strategies – with none regarding it as unimportant. … Continue reading “Marketers plan to up spend on measurement for content but serious doubts remain”

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Measurement budgets increase as content marketers see issue as critical, finds study

October 17th, 2016

Measurement is critical to content marketing with dedicated spend set to grow over the next year, according to a new study by the Content Marketing Association. 73% of senior level marketers said measurement is very important to their content marketing strategy, with half of marketers currently spending 6-15% of their content marketing budget on measurement. … Continue reading “Measurement budgets increase as content marketers see issue as critical, finds study”

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CMA international content marketing awards shortlist revealed

October 7th, 2016

The Content Marketing Association (CMA), the industry body for the content marketing industry, has revealed its shortlist for the International Content Marketing Awards. The winners of the world’s single most competitive awards competition for content marketing agencies will be announced at a ceremony on Tuesday November 22nd at the Roundhouse in London. In the UK … Continue reading “CMA international content marketing awards shortlist revealed”

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CMA International Content Marketing Awards – shortlist revealed

October 7th, 2016

The Content Marketing Association (CMA), the industry body for the content marketing industry, has revealed its shortlist for the International Content Marketing Awards. The winners will be announced at a ceremony on Tuesday November 22nd at the Roundhouse in London. In the UK and internationally, 2016 has seen a boom in content marketing strategy budgets … Continue reading “CMA International Content Marketing Awards – shortlist revealed”

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12 tips for content marketing from an SEO perspective

September 26th, 2016

How can you create content marketing which works for search, right from the start? Many of us probably think of SEO as something which is done after the fact: you create your copy, then you think about how to optimise it. But at the Content Marketing Association’s Digital Breakfast last week, Kevin Gibbons from BlueGlass … Continue reading “12 tips for content marketing from an SEO perspective”

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Business on the Move: Holland & Barrett, the AA, the Happy Egg Company

August 15th, 2016

Holland & Barrett has added FCB Inferno to its agency roster as the retailer begins to move away from above-the-line advertising and toward a more digital and content led approach. RKCR/Y&R took on the £9m creative account three years ago and has overseen all of the health retailer’s major ATL campaigns under the ‘Good Life’ … Continue reading “Business on the Move: Holland & Barrett, the AA, the Happy Egg Company”

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CMA welcomes three new members

August 12th, 2016

The Content Marketing Association (CMA), the industry body for the content marketing industry, has announced three new members – Havas Media Group, Sky Media and King Content. Paul Frampton, CEO Havas Media Group UK and Ireland, said: “Havas Media Group has, for some time, been flying the flag for building rather than buying media and … Continue reading “CMA welcomes three new members”

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