Integrated B2B Campaign

by The Creative Engagement Group Client: HSBC

An integrated event and bite-size online content to drive revenue growth and increase awareness of the bank’s capabilities in the tech sector.

The challenge

Help the international bank to get closer to C-Suite stakeholders in its tech customer-base and give the brand a voice in this fast-moving sector.

Our solution

A strong, layered campaign that would deliver content across internal, live event, sponsorship and online channels. The programme started with an internal awareness campaign to get Relationship Managers engaged. The centre of the campaign was a non-traditional live event, held in San Francisco, that brought together 59 clients from 11 countries. 32 pieces of film content captured at the event were turned into over 70 assets for use in local and global online marketing campaigns (media by PHD).

Results

The combination of the high-end customer experience and compelling online content gave the brand a voice in the tech sector and millions in new revenue tracked so far.