in Peru

by Client: Lan Peru Airlines
The Brief

After 10 years working for LAN Airlines, this is the first time we have developed a specialised product for the domestic market. The challenges are to fully capture their idiosyncrasy whilst connecting with their customers travelling through Perú.

The Challenge
  • Entertain passengers
  • Show the best of Perú
  • Enhance the experience of the traveller
  • Develop new business through new clients
Creative Approach

A clean/elegant hand and typography to show Perú as Latam’s rising star, maintaining its indigenous roots with a gold-blue-greenish colour palette. Its design parameters come from its big brother in Magazine. It’s a very visual product, using large and colourful pictures that take advantage of the publication’s large format.