After 10 years working for LAN Airlines, this is the first time we have developed a specialised product for the domestic market. The challenges are to fully capture their idiosyncrasy whilst connecting with their customers travelling through Perú.
- Entertain passengers
- Show the best of Perú
- Enhance the experience of the traveller
- Develop new business through new clients
A clean/elegant hand and typography to show Perú as Latam’s rising star, maintaining its indigenous roots with a gold-blue-greenish colour palette. Its design parameters come from its big brother in Magazine. It’s a very visual product, using large and colourful pictures that take advantage of the publication’s large format.