Carlsberg: The Danish Way

by TCOLondon Client: Carlsberg

The Challenge

To support their TV campaign, Carlsberg’s Creative Agency, Fold 7, came to TCO to tell premium stories of credible people from Denmark such as fashion designer Maja Brix, bread maker (previously a Michelin-star Chef) Christoffer Hruskova, furniture designer Jaspar Overgaard, & bicycle maker Rasmus Gjesing.

TCO Solution

Delivered with Huck’s premium aesthetic across long form and short form articles, photography and film. The films were distributed across Huck channels as well as white label assets across Carlsberg socials and the Danish Way hub site. The stories were in the top ten most watched and read on Huck during the period.

At a Glance

  • Articles, Photography, Instagram clips and documentary films created for each story
  • Videos reached 1.5M alone
  • Average dwell time of articles 3 minutes 30 seconds
  • Talent sourced through Huck’s global network

See more of TCO’s work here.