CMA Summit

WHY SHOULD YOU COME?

This is the world’s leading content marketing conference where the world’s top experts in content marketing reveal strategies and secrets of their phenomenally successful campaigns.

The Summit will see over 350 senior personnel from brands, content agencies and media planning agencies gather to discuss strategies and secrets of their phenomenally successful campaigns, providing delegates with a day of education and inspiration to drive the industry forward.

View the highlights from 2015

View the highlights from 2014

WHEN?

The date of our next summit and programme are still being confirmed but the day will run from 08:30am – 5pm

WHY ATTEND?

The CMA International Content Marketing Summit is a unique event. It draws together professionals in the marketing, advertising, digital and publishing industries to discuss vital developments in the content marketing industry.

With a wide range of speakers spanning a huge area of expertise, you will be able to listen to some of the industry’s leading thinkers and biggest success stories, gaining knowledge and insight into how content marketing is currently shaping the thoughts and opinions of millions of consumers worldwide, and how it will develop to influence millions to come.

Using results, experience, research and cold, hard facts, our speakers will explain how to make content marketing work for you, using the very latest technology and ways of thinking to breathe new life into your brands and reach the customer you never thought you could reach.

Add in the networking opportunities, chances to participate in the discussions, plus a great lunch, and you have one of the media industry’s best events of the year.

WHO SHOULD ATTEND?

The International Content Summit Marketing attracts senior representatives of the world’s leading brands, as well as content marketing agencies, ad agencies and suppliers, all keen to learn about the power and potential of content marketing.

Brands that attended the 2015 Summit included:

WHAT WILL YOU GET OUT OF THE SUMMIT?

As the leading conference for the international content marketing industry, this award-winning event will pack a huge amount into the day. Whether it’s listening to some of the world’s top marketers dissect their groundbreaking campaigns or senior agency heads explain their latest content strategies, there will be a huge amount to gain for your brand or your clients’.

The Summit also offers the exclusive business opportunity of having most of Europe’s senior marketers, agency heads and industry suppliers in one room, allowing you to make new connections and push your business forward.

The Summit will also give you:

• Current thinking around content marketing and key insights into strategy and planning.

• Expert guidance on understanding customer trends and technology changes.

• The latest research into the industry and how it will develop over the next ten years.

• An understanding of how to create an effective integrated campaign using the many channels available.

• Inspiration for your next content marketing campaign from the many case studies that will be presented.

• Advice and guidance on how to make content marketing work for your brand.

• Invaluable networking opportunities with brand marketers, suppliers and agencies.

WHAT ATTENDEES SAY

“We’ve received an unbelievable amount of enquiries as a result of sponsorship” Stephen Shaw, Blippar

“We found the Summit incredibly interesting…The event was incredibly well organised” Brian Boehmer, Lockton

“It was one of the best conferences I’ve attended” Will Stone, UPM

NEWSLETTER

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 Our next Summit agenda is still being confirmed but you can see the agenda from 2015 here:

SUMMIT PROGRAMME 2015

08:30 Registration
09:00 Opening address: Clare Hill – Content Marketing Association
09:10 Welcome from the Chair: Dominic Mills
09:15 Anna Watkins, Managing Director  Guardian Labs: Unstoppable Stories
09:45 Ben McKay, MD – MEC Organic Performance:Science and shareability – the blackbox of content fame
10:15 Retail Week Panel

Charlotte Hardie, Head of Commercial Projects – Retail Week,
Allyson Stewart Allen, CEO – International Marketing Partners,
Joanne Webb, European MKTG Director – GAP & Banana Republic
Genevieve Kunst, VP & MD – Popsugar

10:45 Douglas McCabe, CEO – Enders Analysis
11:10 to 11:20
COFFEE BREAK
11:25 James Hayr, Head of Branded Content – AOL:Unbelievable Tekkers
11:50 Stephen Rosenthal, UK Head of Social  Google:From Story Telling to Story Making 
12:15 Trish Halpin Editor in Chief – Marie Claire
Esther Allen, Customer Marketing Director – Liberty:Etail and publishing: breaking down the barriers
12:45 to 13:45
LUNCH
13:50 Ed Couchman, Head of Agency Relations  Facebook
14:15 Alastair Cotterill, EMEA Creative lead – Instagram
14:40 Conny Kalcher, VP Global Marketing – LEGO Group
15:05 to 15:25
COFFEE BREAK
15:30 Digital Innovation Panel

Tim Tucker, CMA – Digital Consultant
Michael Sadicario – Storyful
Shaul Olmert, Founder & CEO – Playbuzz
Claire O’Brien, Senior Industry Programme Manager – IAB

16:00 Darryl Newton, CEO – Factory Media:A new model for modern media companies
16:30 Tom Curtis, Head of Beyond Advertising – MediaCom:Interruption versus consent. How will technology impact the future relationship between brands and audiences? And how will our industry react?
17:00 Closing Remarks: Dominic Mills
17:10 SUMMIT ENDS

SUMMIT 2014 – ALL THE HIGHLIGHTS FROM THE DAY

We had an amazing line-up at our 2014 Summit, hosted by BBC presenter Naga Munchetty, with industry leading experts such as Derek Scobie, Head of YouTube Brand Propositions, Richard Herd, Head of Commercial, Jamie Oliver, Jon Lombardo, Brand Strategist, LinkedIn, and Itay Haber, Head of EMEA Marketing at Google. Other brands included Buzzfeed, House of Fraser and Thomas Cook.  revealing how content marketing is now a truly multi-channel medium.

Here is our round up from the day:

Three minute wonder

A short video showing the day’s highlights including clips from our key note speakers including Google, Buzzfeed, LinkedIn, House of Fraser and YouTube.

#Content2014

Our hashtag certainly created a social media storm on the day!
Click to read all the day’s top tweets >>

Picture perfect

All the images from the day from the day gathered in one place for you to browse and
see who you can spot >>

Live Blogs

Throughout the day, our team of bloggers were reporting on every subject, development and trend emerging from our speakers at the summit. Here are the highlights:

Itay Haber, Google

Jon Lombardo, LinkedIn

Ashley Friedlein, Econsultancy

Derek Scobie, YouTube

Will Hayward, Buzzfeed

Carla Buzasi, WGSN

Charlotte Ridley, Princes Trust

Brand Panel Debate

The correct mix of owned, paid and earned media for brands

Speakers

To view all of the keynote speakers on the day, please click here

Summit 2013

SUMMIT 2013 – ALL THE HIGHLIGHTS FROM THE DAY

At our summit, on 27th November at Old Billingsgate, we had a variety of platforms recording every moment of the Summit, plus a number of channels monitoring industry reaction. As well as adding a valuable extra dimension to the event, these platforms provide a huge amount of content, revealing how content marketing is now a truly multi-channel medium. Here is our round up from the day:

Two minute wonder

A short video showing the day’s highlights including clips from our key note speakers including Coca-Cola, Twitter, Facebook and the Economist, plus attendee interviews.
Click here to watch >>

#Content2013

Our hashtag was one of the top trending of the day, even surpassing Taylor Swift!
Click to read all the day’s top tweets >>

 

Picture perfect

All the images from the day from the day gathered in one place for you to browse and
see who you can spot >>

 

Live Blogs

Throughout the day, our team of bloggers were reporting on every subject, development and trend emerging from our speakers at the summit. Here are the highlights:

 

How content marketing can help you pull

Watch our comical video ‘How can content marketing help you pull?’. Find out why brands need to build long-term relationships with their consumers – it’s not just about a one night stand!

 

The importance of ROI and opportunities
Amy Cashman, TNS

High-heeled revolutionaries
Carrie Tyler, Neverunderdressed.com

The importance of music for branded content
Nikhil Shah, Mixcloud

Managing different platforms
Nick Cohen, MediaCom

Obama’s digital strategist on the importance of rapid response content
Matthew McGregor, Blue State Digital

How to write compelling content
Nathalie Nahai, The Web Psychologist

How owned media see content marketing by The Economist’s Nick Blunden
Nick Blunden, The Economist

Coca Cola’s Jonathan Mildenhall says strategy needs to be ‘liquid and linked’
Jonathan Mildenhall, Coca Cola

How to target Generation Y
Matt O’Mara, Vice

Using Twitter and Facebook for branded content
Alastair Cotterill, Facebook & Dara Nasr, Twitter

 

Speakers

To view all of the keynote speakers on the day, please click here.

 

Media Coverage

The Summit generated a huge amount of media attention both for the event itself and the content of the presentations. Here’s a selection of stories from the media press:

 

How marketers can overcome content marketing ‘blindness’

The Economist: ‘Brands do not need to become publishers’

‘Think of your Facebook content strategy like the TV series Friends’

Why Coke rethought its content marketing

Coke to increase investment in production

VICE: Brands, stops bullsh**tting teens

Mixcloud: ‘Brands still aren’t using music in a content marketing fashion’

Sponsors

SPONSORS

The CMA International Content Marketing Summit 2015 took place at Kings Place, London on Thurs Dec 3rd. Sponsors of CMA events are some of the leading suppliers in the content marketing world, providing valuable services and support to both agencies and clients. Engaging in sponsorship provides increased exposure of your brand profile to an industry worth £4billion.

To find out more about the industry, past events, branding and sponsorship packages available take a look at our Sponsorship media pack.
If you would like to arrange a sponsorship meeting please do not hesitate to call CMA MD Clare Hill on 0207 492 1986 or email clare.hill@the-cma.com

 

 

PLATINUM SPONSORS

Print Partner

Newnorth, an independent print company, are customer focused, pro-active and have an excellent reputation for producing high quality magazines/catalogues. We provide a range of services including digital, litho and fulfillment. We carefully monitor our impact on the environment. We sponsor CMA and print for a number of their members who are among our many satisfied customers. www.newnorth.co.uk

There will more information to follow on our next Summit soon!

 

Summit Stage

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