Content Breakfast: The power of case studies
3rd March 2022
About the event
The CMA Content Breakfasts are a series of virtual webinars that focus on one particular area within the content industry. A number of experts join us for a packed morning session of multiple presentations to discus the topic from different perspectives. The aim is to learn new things on different areas of content marketing from like-minded people, so that you can get a better understanding of the topic and takeaway tips and tools to apply to your own strategy.
For this session we are focusing on the use of case studies in content marketing plans; why you need them, what makes a case studies so good, how they help with brand storytelling and lead gen, ways to incorporate them, and of course with some examples of industry-leading case studies.
The event will see each speaker present for around 20 minutes, followed by a Q&A where you can put your own questions forward to the speakers. It is free to join and we’d love to see you there!
Register for free:
If you aren’t able to watch this live or are looking for the event recording, please register using the form above and you will be sent the replay of the event after the session ends.
Meet the speakers
Kathryn Strachan, Managing Director of Copy House
Kathryn launched Copy House in April 2019 after working in-house at digital agencies and successfully running a freelance copywriting business. Her copywriting business quickly transformed into a content marketing agency with global clients including Klarna, Travelex, Cigna and Lloyds Bank.
Adam Millbank, Director of Jones Millbank