Content Breakfast: Discovering the Power of SEO in Content Marketing
Event Date:
7th March 2024
Event Time:
08:30 GMT
Join us for the first Content Breakfast of the year, looking at the ever-growing dynamic relationship between Search Engine Optimisation (SEO) and Content Marketing.
After speaking with the community about what events they’d like to see in 2024, SEO came out on top. So in this event, we’ll have three award winning content marketing experts who’ll talk about strategies, trends, and best practices that can elevate your content in search engine rankings and audience engagement, whilst keeping your content fresh and interesting to your audience.
– Busting taboos with bloody good content | Beth Hurst, Zenith
Libresse (known as Bodyform in the UK) is a trailblazing feminine care brand aiming to destigmatise intimate experiences and drive positive change. Join us as we dig into a ground-breaking campaign that revolutionised digital marketing in the realm of women+’s health.
In this session, you’ll learn how we designed an SEO strategy to create influential content at scale, backed by global research and V-Zone taboo insights. The inclusive, digital-first approach led to a record-breaking year of organic results and real-world impact – making life-changing intimate health information more accessible to the people who need it.
– Content Personalisation: The Key to Winning in B2B Marketing | Kathryn Strachan, CopyHouse
Kathryn will dive deep into how personalised content not only enhances your brand’s visibility but also boosts your SEO rankings. Discover the art of crafting content that resonates on a personal level with your B2B audience, turning casual browsers into loyal customers. This talk is perfect for those looking to infuse their SEO strategies with a personal touch, ensuring their content not only ranks but also connects.
– Why the future of SEO is social | Tom Chapman, Greenpark
Let’s unravel the surge of social content in search. 40% of Gen-Z prefers social media for discovery over Google, prompting a thought-provoking question: Are social platforms becoming the new search engines? In this talk, we’ll navigate through the evolving landscape of holistic omni-channel search and entity building, aligning online content with a robust social media presence – ensuring social is not only geared towards ‘social’ metrics but also traditional keyword rankings to feature and rank on Google. Join us for an insightful exploration of the intersection between SEO and the social sphere!
