How Strategic Social Listening Can Help Inform Your Content Strategy
Social listening allows you to dive deeper into important conversations about your brand and industry that otherwise might have been missed. We take an in-depth look at the Sprout Social Listening Platform and how you can take the information you discover in listening and bring it full circle to influence decision making, guide marketing strategies, crisis management, and more.
Katie is a Sr. Social Media & Content Strategist at VERB Interactive, Katie brings forward data-driven content strategies for clients using the latest research and trends. Katie also plays a key role in leading VERB’s social listening efforts for clients, gleaning in on insights to inform strategies, content creation, crisis intervention, and more. In her spare time, Katie enjoys both spin and yoga classes along with spending time with loved ones.
Sarah Lagunas is a Customer Marketing Strategist at Sprout Social and is located in Chicago, IL. Passionate about brands on social media, her focus has been helping agencies create social strategy fundamentals, build brand loyalty, and equip agencies with the resources needed to provide social media as a service. Sarah enjoys spending her free time practicing hot yoga and traveling with friends.
Host: Rob John
Rob is the Managing Director and heads up the Content Marketing Association, tasked with ensuring the content marketing industry continues to thrive, both in the UK and overseas. By working closely with publishers, agencies, and in-house content creators, Rob and the team at the CMA are able to continuously educate those in the industry, whilst engaging and growing the wider content community.