CMA Training Courses


As the content marketing industry is developing at such a rapid pace, it’s vital that we, the Content Marketing Association provides training to educate and inform those working in the content marketing industry.

Please see full course details below and also details of all our upcoming courses for 2017 and beyond!

If you have any questions about any of our training courses please contact our Head of Marketing and Events – Charlie Eke 0203 865 4855 or email

Our digital training programmes provide attendees with a thorough understanding of the principles and practices of effective digital content marketing.FullSizeRender

Course Modules & Dates

Video Storytelling for Content Marketers – Course date: 26th September 2017

This one day storytelling workshop designed to equip content marketers with the knowledge and tools they need to produce great video stories.

The workshop mixes together social science, behavioral economical and creative storytelling to help delegates understand how stories work, why we like them and how they can be built into our professional communication.


Stephen Follows, Creative Director of Catsnake

Stephen Follows is leading exponent and trainer in the art of using storytelling to achieve measurable outcomes. He has taught professional storytelling to a variety of clients including national institutions (inc The National Trust and BBC), companies (inc Virgin Trains and Wordtracker) and charities (inc Unicef, Age UK).

Stephen has created and led a number of storytelling consultancy projects for The National Trust, which include training hundreds of staff members, creating innovative visitor experiences and managing the stories of an entire castle.

 Influencing Masterclass – Course date: TBC

We all need to be able to influence in business today, with our teams, bosses and clients. This workshop is designed to help you build confidence when making a point, feel able to challenge and push back at crucial times and develop techniques to have impact when you need to. This workshop will build on your own style and help you identify strategies for challenging situations.


Sheila Clark

Sheila Clark

Sheila specialises in the design and delivery of bespoke development activities aimed at enabling leaders and teams to achieve superior performance.

Having had many years of experience at the boardroom table Sheila has become an expert in the skill of influencing others. In this workshop she shares her expertise and knowledge to enable others to do the same.

Better Writing Course – Course dates: TBC


Dominic High res

Dominic Mills, Consultant Editor, The CMA

Former Campaign editor and editorial director Dominic Mills has been a business journalist for more than 25 years.

Now he writes the weekly ‘Mills on Monday’ column for Mediatel’s Newsline, teaches senior executives how to write better, chairs 20+ conferences a year for organisations including Mediatel, ISBA, the IAB and the IPA and ghost writes for senior executives in the media industry.

Dominic is a consultant editor for the Content Marketing Association and the IPA, he does pitch work for content agencies as well as teaching at Roehampton University where he is Honorary Professor of Journalism. Before all that, he was Group Editorial Director for Haymarket Business Publishing, and worked for Reuters. For ten years he wrote a weekly column for The Daily Telegraph.

Impact with Clients – Course date: TBC

Whether we are in marketing, sales or production we all have clients. Building lasting relationships is key to developing business, solving problems and retaining our clients so learning how to do this is essential. This one day programme explores communication styles, building trust and how to use your personal brand to make an impact.


Emma Johnson

Emma Johnson

Emma is an experienced L&D and media professional with a background in business, specialising in areas of management development and communication skills. She worked with MediaCom for over a decade and with a range of sectors spanning telecoms and sports sponsorship, before joining our training team.

Emma builds courses that meet the practical and developmental needs of organisations using a common sense, real world approach.

How to Book

Please download and fill in the booking form here.


“2016 is the year of Video Explosion! It was great to Share Professional thoughts about online Video in the world of mobile and social. Our Clients will benefit from these insights!’ Rudi Kobza, Owner, Kobza

“The trainer really knew his stuff and managed to cover so much in a single day. The topics he covered were really interesting and insightful. Looking forward to applying some of his tips and theories to practice.” Francesco Agresti, Video Producer, Kaplan International

“Thoroughly enjoyable session, Lots of great information and insight to take back to the team.” Sarah Deane, Marketing Assistant, Zurich Municipal

Loved the scientific results driven approach to online video marketingJustine Ragany, Content Director, Sonder

“Well organised and highly informative training on digital marketing, in a great location” Sarah Williams, Content Marketing Manager, Bloomsbury

“An excellent overview on how best to approach online video” Danny Brogan, Editor, Spafax

“Stephen is a hugely charismatic and entertaining speaker and I could listen to him all day. Literally. He comes at content from an original and very compelling angle and you can see the results in the great work he has been behind.” Kath Hipwell, Head of Content Strategy, Red Bee

“Stephen was fantastic. He was engaging, had great examples and covered a huge spread of topics that were both interesting and applicable.” Helen Cassidy, Account Director, Think