As the content marketing industry is developing at such a rapid pace, it’s vital that CMA members and non-members keep up to date with staff training and education, so we provide a number of training sessions, to educate and inspire those working in the content marketing industry.
Please see full course details below and also details of all our upcoming courses for 2017 and beyond!
If you have any questions about any of our training courses please contact:
Our digital training programmes provide attendees with a thorough understanding of the principles and practices of effective digital content marketing.
Upcoming Course Modules & Dates
A Complete Introduction to Content Marketing for Lead Generation – Course date: 2nd May 2017
This interactive one-day workshop will focus on how B2B businesses can create a demand and lead generation engine with content at its heart. From strategy and planning through to tools of the trade and execution, you’ll leave with a comprehensive understanding of how to turn your lead generation up to 11 with a smart, focused approach to inbound marketing.
Eventbrite is an online self-service ticketing platform available for anyone around the world to manage, sell and promote tickets to their events. Mark regularly writes and speaks about the events industry, technology and marketing. You can read more at the Eventbrite blog, follow on Twitter or Facebook and connect on LinkedIn.
Impact with Clients – Course date: 16th May 2017
Whether we are in marketing, sales or production we all have clients. Building lasting relationships is key to developing business, solving problems and retaining our clients so learning how to do this is essential. This one day programme explores communication styles, building trust and how to use your personal brand to make an impact.
Emma is an experienced L&D and media professional with a background in business, specialising in areas of management development and communication skills. She worked with MediaCom for over a decade and with a range of sectors spanning telecoms and sports sponsorship, before joining our training team.
Emma builds courses that meet the practical and developmental needs of organisations using a common sense, real world approach.
Management Essentials – Course date: 7th June 2017
We all end up managing someone or a team and often learn on the job. This course will help you see what you are doing already that works and fill in the gaps. We will spend time helping you explore your management styles, the relationships you have with your team and how to do all that and still get the job done!
Helen is the founder of Bec Development, a boutique training consultancy, specialising in developing media and marketing people.
Helen specialises in developing people in management and leadership roles. Her passion is to deliver engaging training that gets people thinking differently and that creates immediate solutions that can be put into action
Influencing Masterclass – Course date: 6th July 2017
We all need to be able to influence in business today, with our teams, bosses and clients. This workshop is designed to help you build confidence when making a point, feel able to challenge and push back at crucial times and develop techniques to have impact when you need to. This workshop will build on your own style and help you identify strategies for challenging situations.
Sheila specialises in the design and delivery of bespoke development activities aimed at enabling leaders and teams to achieve superior performance.
Having had many years of experience at the boardroom table Sheila has become an expert in the skill of influencing others. In this workshop she shares her expertise and knowledge to enable others to do the same.
Better Writing Course – Course dates: TBC
Dominic Mills, Consultant Editor, The CMA
Former Campaign editor and editorial director Dominic Mills has been a business journalist for more than 25 years.
Now he writes the weekly ‘Mills on Monday’ column for Mediatel’s Newsline, teaches senior executives how to write better, chairs 20+ conferences a year for organisations including Mediatel, ISBA, the IAB and the IPA and ghost writes for senior executives in the media industry.
Dominic is a consultant editor for the Content Marketing Association and the IPA, he does pitch work for content agencies as well as teaching at Roehampton University where he is Honorary Professor of Journalism. Before all that, he was Group Editorial Director for Haymarket Business Publishing, and worked for Reuters. For ten years he wrote a weekly column for The Daily Telegraph.
How to Book
Please download and fill in the booking form here.
“2016 is the year of Video Explosion! It was great to Share Professional thoughts about online Video in the world of mobile and social. Our Clients will benefit from these insights!’ Rudi Kobza, Owner, Kobza
“The trainer really knew his stuff and managed to cover so much in a single day. The topics he covered were really interesting and insightful. Looking forward to applying some of his tips and theories to practice.” Francesco Agresti, Video Producer, Kaplan International
“Thoroughly enjoyable session, Lots of great information and insight to take back to the team.” Sarah Deane, Marketing Assistant, Zurich Municipal
“Loved the scientific results driven approach to online video marketing” Justine Ragany, Content Director, Sonder
“Well organised and highly informative training on digital marketing, in a great location” Sarah Williams, Content Marketing Manager, Bloomsbury
“An excellent overview on how best to approach online video” Danny Brogan, Editor, Spafax
“Stephen is a hugely charismatic and entertaining speaker and I could listen to him all day. Literally. He comes at content from an original and very compelling angle and you can see the results in the great work he has been behind.” Kath Hipwell, Head of Content Strategy, Red Bee
“Stephen was fantastic. He was engaging, had great examples and covered a huge spread of topics that were both interesting and applicable.” Helen Cassidy, Account Director, Think