Digital Breakfasts

The CMA Digital Breakfasts are a monthly opportunity for members, non-members and clients to gain a unique insight into the digital world.

They are established, thought leadership events featuring three individual speakers who present their own topics and then take part in a panel debate at the end. Each session is future thinking and provides an opportunity to learn successful strategies you can adopt in the digital landscape. Anyone who is interested in content marketing needs to come!

Here at The CMA we have been working hard to prepare a stellar Digital Breakfast Programme for 2017, we’re very excited for the year ahead! The first Digital Breakfast of the year will be looking ahead at the content marketing success factors for 2017, in which you can expect to cover how to deliver true business value through content marketing as well as learning from those who are creating successful content marketing.

Throughout the year we will be covering a wide range of topics from smart ways to distribute your content through paid, owned and earned media to how brands are building audiences online with the use of digital video and the brand newsroom. You can see a whole list of topics and dates below.

We have 11 exciting new topics for this year – these include:

  • Content marketing success factors for 2017 (1st Feb 2017)
  • Content marketing throughout the purchase funnel (1st March 2017)
  • Distributing content through paid, owned and earned media (5th April 2017)
  • Using interactive content to create higher engagement (3rd May 2017)
  • Brands as broadcasters (7th June 2017)
  • Intelligent content (5th July 2017)
  • B2B marketing challenges (2nd August 2017)
  • Short video (6th September 2017)
  • Content marketing for retail (4th October 2017)
  • Sustaining super engagement through content marketing (8th November 2017) 
  • Expert panel: Best of digital 2017, plus predictions for 2018 (6th December 2017)

Topics from 2016 included: The Visual Content Revolution, Optimising content for Mobile platforms, Social Publishing, Discoverability: focusing on distribution, reach and marketing your content and Native Advertising to name but a few.

DIGITAL BREAKFAST SESSIONS 2017

NEXT BREAKFAST

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Distributing Content Through Paid, Owned and Earned Media – 5th April 2017

The speakers for this breakfast will be discussing the smart ways to get your content to the right audience, driving organic traffic growth and amplification through paid channels.

SPEAKERS

Tasnim

Tasnim Bhuiyan, Head of Social Content (EMEA) at Yahoo! & Tumblr

As the Head of Social Content for Yahoo/Tumblr, Tasnim has a wealth of experience heading a large number of campaigns for clients, both at Yahoo and her previous position at the BBC.

Highly motivated and hard working, Tasnim has worked in the industry for over sixteen years and has a huge knowledge of social trends, content, art direction and user experience design. She primarily works as an advisor for good social practice as well as a visual producer and an art director.

Her clients include Warner Bros, Disney, Twentieth Century Fox, Paramount, Diet Coke, Canon, Clinique and more.

neilson-hallNeilson Hall, CEO and Co-Founder at Illuminate

Neilson has been working in performance media for nearly 10 years. In this time he has consistently innovated and developed new products, driven huge incremental revenue for clients and agencies alike and become a respected thought leader through appearances on main stream television, radio and prominent conferences worldwide.

His commercial marketing background allows him to deliver integrated performance solutions across some of the world’s largest brands in a variety of verticals, these include: British Gas, Amex, Direct Line, Thomas Cook, SDG group, Adidas, GM, Apple, Compare the Market, Dell and Arcadia.

Neilson will be discussing how to build a POE (Paid, Owned and Earned) model while also touching on  a flexible POE model that sits with both the agency and client. Neilson will consider the cross functional backbone of all content distribution and how tools and technology affects it. Successful distribution strategies will be explored using real life case studies in a number of verticals.

More speakers to be announced soon.

How to book your place:

Please fill in the online booking form here.

Host:

Tim Tucker, Training Consultant – CMA.

Tim is a trainer, content strategist, online copywriter, user experience designer, and consultant who helps people to communicate better through digital media. He has over 13 years’ experience working in digital media.

When?

9am – 11am (Breakfast is served from 8:30am)

Where?

Etc Venues
51-53 Hatton Garden
Clerkenwell
London
EC1N 8HN

Cost? 

CMA Members: £75 + VAT

Non Members: £150 + VAT

Upcoming Breakfasts

 

4. Using interactive content to create higher engagement – 3rd May 2017

  • Showcasing best practice for interactive content
  • Advances in dynamic content, content apps, live video, mobile and more

5. Brands as broadcasters – 7th June 2017

  • How big brands are building audiences online
  • Digital video and the brand newsroom

6. Intelligent content – 5th July 2017

  • Content of the future will be semantically-rich, structured content pieces that are human-readable and machine-process-able – we look at why (and how to do it right)

7. B2B marketing challenges – 2nd August 2017

  • The role of content in marketing to other businesses
  • Creating exciting content in ‘boring’ industries
  • Leveraging the impact of market sector influencers to build a platform for thought leadership strategies

8. Short video – 6th September 2017

  • How to use short video formats to attract, engage and drive loyalty
  • The role of video in social media content strategy
  • Optimising short video to make ‘thumb-stoppable’ content

9. Content marketing for retail – 4th October 2017

  • Improving the customer journey for retailers through content marketing
  • Using content to align offline and online experiences
  • Social media strategies to boost sales

10. Sustaining super engagement through content marketing – 8th November 2017

  • How to use specific, niche, personalised content that builds and maintains a relationship with your audience

11. Expert panel: Best of digital 2017, plus predictions for 2018 – 6th December 2017

  • Significant trends in 2017 and major factors for content marketers to focus on in the next 12 months
  • CMA Awards: 2017 winners’ showcase
  • New challenges and opportunities for brands and marketers in 2018

 

For more information on the CMA’s Digital Breakfasts, please contact our Marketing Manager, Hugo de Soissons on:

0207 492 1984 or email hugo.desoissons@the-cma.com.

Book your place here »

 

Why Should I Come?

“The CMA digital breakfast gatherings offer insight into the ever changing world of content marketing and are worth attending. A big tick in both the useful and relevant box. We generally send along a mix of staff from PCP as the topics and themes are quite varied and the events are very good value. Go along and get involved, I promise that you will learn something.” Stuart Charlton – Commercial Director – Progressive Content

“CMA are always keen to look at ways to pull in the best speakers and be involved in the leading industry events – a great benefit for members. The Digital Breakfasts, which as a team we attend regularly, are always carefully put together to be relevant and informative. Time is precious so you need to know it’s going to be time well spent and we certainly feel this is the case with the CMA.” Catherine Reid, Marketing Manager – Remarkable

Who Should Come?

Senior Management, Marketers, Account Directors/Managers, Editorial, Developers and Designers.

How to book your place:

Please fill in the online booking form here.

For more details on any of the breakfasts or if you would like to take part please contact:

charlie.eke@the-cma.com or Tel 0207 492 1985

See past breakfasts here.

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