Digital Breakfasts

The CMA Digital Breakfasts are monthly thought leadership events focused on the Content Marketing community in the UK. Each breakfast features three to four individual speakers who present on a specific theme, along with a panel debate to discuss thoughts and questions from the audience. You’ll learn and discuss successful content marketing strategies, winning tactics, case studies and tips from experienced content marketing practitioners and experts.

CMA Members: £25 + VAT

General Admission: £100 + VAT


With ongoing concerns about the future of High Street shopping, as well as the rise of the online mega retail platforms, more and more consumer facing brands are exploring ways in which they can harness their web and social content to sell product.

In this month’s Digital Breakfast our panel of experts will look at the potential of content-driven commerce, present case studies featuring brands who are doing it effectively and make predictions as to how content and commerce might evolve in the future.

Speakers:

Simon Baker, MD, TCO London

Simon is a pioneer in content marketing, with over thirty awards to his name including two Gold Cannes Lions. He is Managing Director at indie media owner and content creator TCO, who own cutting edge culture and film media brands – Huck and Little White Lies. Working across brands as diverse as Nike, Carlsberg, Accenture and Google.

At TCO London Simon offers an alternative view on how brands can meaningfully respond to culture in credible ways by leveraging cultural movements as the develop, sourced through an organic on the ground network of creatives and journalists.


Howard Wilmot, Content Strategist, Dialogue

As content strategist at Dialogue, Howard uses a mix of creativity, expertise, data-driven insight and digital tools to help clients strategise and plan effective content on and offline.

He has 20 years’ experience in media, 15 in digital communications and 5 years’ in live events, working for B2B and B2C brands, SMEs and startups. He’s worked in a number of sectors and with clients as diverse as 20th Century Fox, Carlsberg, Fremantle Media, JP Morgan, Red Bull, Sony Music and Universal.


 

Nic McCarthy, Global Editorial Director, Wavemaker

A champion of integrated content, Nic has spent the past 9 years partnering clients like Sainsbury’s, Weight Watchers and Vitality as Director of Content at SevenC3. Her background as a journalist and award-winning Editor in London and New York brings a unique flair for storytelling and an unflinching focus on real people. Nic has just taken up a new role as Global Editorial Director at WPP agency Wavemaker, whose mantra of media, content and technology means an ever-more strategic and data-driven approach to content.


When?

9am – 11am (Breakfast consisting of delicious bacon sandwiches, pastries, fruit pots and smoothies is served from 8:30am)

Where?

Etc Venues
51-53 Hatton Garden
Clerkenwell
London
EC1N 8HN

Cost?

CMA Members: £25 + VAT

General Admission: £100 + VAT

 

Enquiries

Please fill in the online booking form here.

For more details on any of the breakfasts or if you would like to take part please contact:

Marketing Manager, Hugo de Soissons on:

07748 764354 or email hugo.desoissons@the-cma.com.

Why Should I Come?

A thought provoking and future gazing look at the value of digital content and how to distribute effectively. Two hours of engaging presentations and new perspectives on the rise of online content with reachLaura Heywood, Commercial Editor, Retail Week

Very interesting to see how major brands see their business and the futureJoe Riordan, Marketing Analyst, REED

Fresh, Brilliant and up to dateGabriela Izquierdo, Digital Designer, Financial Times

Inspirational and thought provoking, a great way to spend a couple of hours. Well worth it!” Andrew Reeves, Founder, Reeves Consulting

The CMA digital breakfast gatherings offer insight into the ever changing world of content marketing and are worth attending. A big tick in both the useful and relevant box. We generally send along a mix of staff from PCP as the topics and themes are quite varied and the events are very good value. Go along and get involved, I promise that you will learn something.Stuart Charlton, Commercial Director, Progressive Content

Who Should Come?

Senior Management, Marketers, Account Directors/Managers, Editorial, Developers and Designers.

SEE PAST BREAKFASTS  here.

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