Digital Breakfasts

The CMA Digital Breakfasts are monthly thought leadership events focused on the Content Marketing community in the UK. Each breakfast features three to four individual speakers who present on a specific theme, along with a panel debate to discuss thoughts and questions from the audience. You’ll learn and discuss successful content marketing strategies, winning tactics, case studies and tips from experienced content marketing practitioners and experts.

CMA Members: £50 + VAT

General Admission: £100 + VAT

Consumer tolerance for online advertising is going down fast, with the rise of adblocking, ad fraud bots, fake news sites and more. Native Advertising offers brands the opportunity to place relevant content in the best possible content to attract and engage an audience. As such it’s spearheading the next generation of advertising in digital media.

At this session we’ll look at how you can initiate and develop powerful Native Advertising campaigns. We’ll look at the creative approaches that work, how you can measure success, and the important issues around trust and authority.

Speakers

Dale Lovell, Co-Founder & Chief Digital Officer, ADYOULIKE

Dale is the UK MD and Chief Digital Officer at ADYOULIKE, a worldwide leader in native advertising. He has worked in journalism, digital publishing, content strategy and creative content marketing for over 15 years. Prior to ADYOULIKE, Dale was co-founder of Content Amp, a content distribution service that he helped to build from scratch which then merged with ADYOULIKE in March 2014. In 2015 he was listed as a BIMA Hot 100, and Dale also sits on the The Internet Advertising Bureau (IAB) UK’s content & native advertising council.

Chelsea Blacker, Managing Director, BlueGlass

Chelsea is co-founder and Managing Director at BlueGlass – an SEO and content marketing agency in London, specialising in driving organic growth for its clients. Chelsea’s clients have included Harrods, Boohoo.com, Wiggle.com, Arcadia Group, The Financial Times and Expedia”

More speakers to be added soon.


Host:

Tim Tucker, Training Consultant – CMA.

Tim is a trainer, content strategist, online copywriter, user experience designer, and consultant who helps people to communicate better through digital media. He has over 13 years’ experience working in digital media.

When?

14th February 2018

9am – 11am (Breakfast consisting of delicious bacon sandwiches, pastries, fruit pots and smoothies is served from 8:30am)

Where?

Etc Venues
51-53 Hatton Garden
Clerkenwell
London
EC1N 8HN

Cost?

CMA Members: £50 + VAT

General Admission: £100 + VAT

Enquiries

Please fill in the online booking form here.

For more details on any of the breakfasts or if you would like to take part please contact:

Marketing Manager, Hugo de Soissons on:

07748 764354 or email hugo.desoissons@the-cma.com.

Why Should I Come?

A thought provoking and future gazing look at the value of digital content and how to distribute effectively. Two hours of engaging presentations and new perspectives on the rise of online content with reachLaura Heywood, Commercial Editor, Retail Week

Very interesting to see how major brands see their business and the futureJoe Riordan, Marketing Analyst, REED

Fresh, Brilliant and up to dateGabriela Izquierdo, Digital Designer, Financial Times

Inspirational and thought provoking, a great way to spend a couple of hours. Well worth it!” Andrew Reeves, Founder, Reeves Consulting

The CMA digital breakfast gatherings offer insight into the ever changing world of content marketing and are worth attending. A big tick in both the useful and relevant box. We generally send along a mix of staff from PCP as the topics and themes are quite varied and the events are very good value. Go along and get involved, I promise that you will learn something.Stuart Charlton, Commercial Director, Progressive Content

Who Should Come?

Senior Management, Marketers, Account Directors/Managers, Editorial, Developers and Designers.

SEE PAST BREAKFASTS  here.

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