Digital Breakfasts

The CMA Digital Breakfasts are a monthly opportunity for members, non-members and clients to gain a unique insight into the digital world.

They are established, thought leadership events featuring three individual speakers who present their own topics and then take part in a panel debate at the end. Each session is future thinking and provides an opportunity to learn successful strategies you can adopt in the digital landscape. Anyone who is interested in content marketing needs to come!

Here at The CMA we have been working hard to prepare a stellar Digital Breakfast Programme for 2017, we’re very excited for the year ahead! The first Digital Breakfast of the year will be looking ahead at the content marketing success factors for 2017, in which you can expect to cover how to deliver true business value through content marketing as well as learning from those who are creating successful content marketing.

Throughout the year we will be covering a wide range of topics from smart ways to distribute your content through paid, owned and earned media to how brands are building audiences online with the use of digital video and the brand newsroom. You can see a whole list of topics and dates below.

We have 11 exciting new topics for this year – these include:

  • Content marketing success factors for 2017 (1st Feb 2017)
  • Content marketing throughout the purchase funnel (1st March 2017)
  • Distributing content through paid, owned and earned media (5th April 2017)
  • Using interactive content to create higher engagement (3rd May 2017)
  • Brands as broadcasters (7th June 2017)
  • Intelligent content (5th July 2017)
  • B2B marketing challenges (2nd August 2017)
  • Short video (6th September 2017)
  • Content marketing for retail (4th October 2017)
  • Sustaining super engagement through content marketing (8th November 2017) 
  • Expert panel: Best of digital 2017, plus predictions for 2018 (6th December 2017)

Topics from 2016 included: The Visual Content Revolution, Optimising content for Mobile platforms, Social Publishing, Discoverability: focusing on distribution, reach and marketing your content and Native Advertising to name but a few.

DIGITAL BREAKFAST SESSIONS 2017

NEXT BREAKFAST

Content marketing throughout the purchase funnel
1st March 2017

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The speakers for this breakfast will be discussing how to plan content strategies that deliver value throughout the funnel, as well as content objectives, from raising awareness to driving loyalty.

Speakers

ABI MORRISH - email

Abi Morrish, Digital Engagement Business Director, MEC Wavemaker

Abi has over 9 years’ experience working in social and digital content across multiple markets leading brands and currently heads up the Digital Engagement team at MEC Wavemaker.

In 2016 she was awarded Media Week’s Rising Star award and was placed in Media Week’s top 30 under 30. She is dedicated to closing the loop between social content and business objectives, and helping brands make audience first content.

AdamAdam Lewis, B2B Strategist: Content Marketing, Inbound & Social

Topic: The truth about B2B content marketing. 

Many B2B businesses claim they are doing content marketing. Most of them are lying. They are still pushing out ads and product-focused content like they always did but now its in the form of social posts, video and infographics!  In his talk Adam shares how to create a full-funnel content strategy that blends content, social advertising and marketing automation to deliver results.

Adam is a freelance B2B content strategist. He works with B2B businesses and agencies to create compelling content that drives marketing qualified leads. He uses a data-driven planning process to meticulously map out content that attracts and converts prospects.  He has done award winning work for global brands such as IBM, Thomson Reuters, Box, Symantec, Visa, Bacardi and Sony to name a few. Prior to being independent, Adam was Managing Director of social media consultancy, immediate future, Global Digital Director for Burson Marsteller, part of WPP and a public affairs and crisis communications consultant for a city PR firm. Adam’s current clients are KCOM, VISA, Box, Symantec & Haven.

StephenStephen Bateman, Digital Changemaker and Content Marketing Strategy Expert

Topic: Why and how to turn your content planning strategy on its head for optimum ROI

Most businesses claim to be doing some form of content marketing, albeit poorly and without demonstrable ROI. This is because the majority of marketers are not following best practice content marketing planning, preferring to fill their funnels, rather than shore up their bucket.

Most marketers today plan their content top down, rather than bottom up, using expensive resources to fill their top of funnel content activity without securing the middle funnels and bottom bucket. This results are extreme waste and poor, if any ROI.

In his talk Stephen shares a model for bottom and mid funnel content strategy that reduces waste through the funnel, to deliver markedly higher ROI and improved content marketing results.

Stephen is the UK’s leading content marketing strategy expert focused on supporting the customer journey with great content and improving content’s ROI. He works closely with Dave Chaffey at Smart Insights, Oxford Innovation, Bryony Thomas (Watertight Marketing,) Peninsula Enterprise, Heart of the South West, Innovate 2 Succeed and Instituto Superior para el Desarrollo de Internet (ISDI) to deliver best-in-class strategic content marketing training and support to marketing professionals everywhere.

How to book your place:

Please fill in the online booking form here.

Host:

Tim Tucker, Training Consultant – CMA.

Tim is a trainer, content strategist, online copywriter, user experience designer, and consultant who helps people to communicate better through digital media. He has over 13 years’ experience working in digital media.

When?

9am – 11am (Breakfast is served from 8:30am)

Where?

Etc Venues
51-53 Hatton Garden
Clerkenwell
London
EC1N 8HN

Cost? 

CMA Members: £75 + VAT

Non Members: £150 + VAT

Upcoming Breakfasts

 3. Distributing content through paid, owned and earned media – 5th April 2017

  • Smart ways to get your content to the right audience
  • Driving organic traffic growth
  • Amplification through paid channels

4. Using interactive content to create higher engagement – 3rd May 2017

  • Showcasing best practice for interactive content
  • Advances in dynamic content, content apps, live video, mobile and more

5. Brands as broadcasters – 7th June 2017

  • How big brands are building audiences online
  • Digital video and the brand newsroom

6. Intelligent content – 5th July 2017

  • Content of the future will be semantically-rich, structured content pieces that are human-readable and machine-process-able – we look at why (and how to do it right)

7. B2B marketing challenges – 2nd August 2017

  • The role of content in marketing to other businesses
  • Creating exciting content in ‘boring’ industries
  • Leveraging the impact of market sector influencers to build a platform for thought leadership strategies

8. Short video – 6th September 2017

  • How to use short video formats to attract, engage and drive loyalty
  • The role of video in social media content strategy
  • Optimising short video to make ‘thumb-stoppable’ content

9. Content marketing for retail – 4th October 2017

  • Improving the customer journey for retailers through content marketing
  • Using content to align offline and online experiences
  • Social media strategies to boost sales

10. Sustaining super engagement through content marketing – 8th November 2017

  • How to use specific, niche, personalised content that builds and maintains a relationship with your audience

11. Expert panel: Best of digital 2017, plus predictions for 2018 – 6th December 2017

  • Significant trends in 2017 and major factors for content marketers to focus on in the next 12 months
  • CMA Awards: 2017 winners’ showcase
  • New challenges and opportunities for brands and marketers in 2018

 

For more information on the CMA’s Digital Breakfasts, please contact our Marketing Manager, Hugo de Soissons on:

0207 492 1984 or email hugo.desoissons@the-cma.com.

Book your place here »

 

Why Should I Come?

“The CMA digital breakfast gatherings offer insight into the ever changing world of content marketing and are worth attending. A big tick in both the useful and relevant box. We generally send along a mix of staff from PCP as the topics and themes are quite varied and the events are very good value. Go along and get involved, I promise that you will learn something.” Stuart Charlton – Commercial Director – Progressive Content

“CMA are always keen to look at ways to pull in the best speakers and be involved in the leading industry events – a great benefit for members. The Digital Breakfasts, which as a team we attend regularly, are always carefully put together to be relevant and informative. Time is precious so you need to know it’s going to be time well spent and we certainly feel this is the case with the CMA.” Catherine Reid, Marketing Manager – Remarkable

Who Should Come?

Senior Management, Marketers, Account Directors/Managers, Editorial, Developers and Designers.

How to book your place:

Please fill in the online booking form here.

For more details on any of the breakfasts or if you would like to take part please contact:

charlie.eke@the-cma.com or Tel 0207 492 1985

See past breakfasts here.

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