Digital Breakfasts

The CMA Digital Breakfasts are monthly thought leadership events focused on the Content Marketing community in the UK. Each breakfast features three to four individual speakers who present on a specific theme, along with a panel debate to discuss thoughts and questions from the audience. You’ll learn and discuss successful content marketing strategies, winning tactics, case studies and tips from experienced content marketing practitioners and experts.

CMA Members: £25 + VAT

General Admission: £100 + VAT

Next Breakfast – Sporting Special May 16th

Speakers

Dr Andrew Ko, Co Founder & CEO, Personalyze.ai

A thought leader on the big data revolution in social experiences, Andrew completed his PhD studies at the University of Manchester in 2014. His doctoral research involved exploring how emotions and context shaped people’s social identities and experience and what insights can be drawn from this data. This research later became the foundation for Personalyze’s proprietary technology. Andrew also has an MBA from the Rotman School of Management, University of Toronto.

Personalyze is a big data people analytics company that has created the world’s most powerful profiling technology. Currently working with some of the world’s leading media agencies and brands, helping them understand their customers better and target new customers more cost effectively across social media.

Andrew will be showcasing their ground-breaking profiling technology and audience intelligence platform, TopicDNA, which helps brands better understand, engage and target their fans across social media.

Andrew will run through recent use cases for Liverpool FC, Adidas and UEFA.


Matthew Baxter, President, Dugout

Matthew Baxter joined Dugout in November 2016 working with the Chairman on all commercial matters and directly with the clubs and partners on the platform.

 Prior to Dugout Matthew was Chief Media Officer with Liverpool FC and was responsible for the complete transformation of the Club’s Digital Media and TV operations and well as part of the Executive team overseeing the overall strategy of the club.
Matthew has over 20 years of global digital, media and TV experience. Prior to joining LFC he was Senior Vice President at MGM Networks where he worked across the commercial spectrum, selling movies to platforms and broadcasters in over 120 countries in 25 languages. He worked on various movie franchise launches globally including some of the recent James Bond movies.

Matthew also worked as European Marketing Director at Warner Brothers International Television working on a multitude of TV and movie property launches from Harry Potter movies and a multitude of TV series. In addition, he was part of the Fox Kids launch team driving the platform sales, distribution, development and growth of the channel to all countries across Europe.


Jim Dowling, Managing Director, Cake (Havas)

Jim is managing director of Cake, part of the Havas network in the UK. Cake is an entertainment marketing agency, whose clients include EE, Carling, BBC, Barclays and Studio Canal. Cake activates campaigns for those clients through properties that include Wembley Stadium, Glastonbury, EE BAFTA Awards and FIFA World Cup.

He began life as account lead on Cake’s early flagship clients, and then became the company’s first Planning Director in 2001. In 2005, a stint with Ogilvy PR in Asia-Pacific, based in Hong Kong, saw him work with brands such as adidas, Nokia and Intel in markets that included China, Japan, India and Australia.

Jim will share examples of how brands and platforms are adapting to attract younger audiences into sport; including EE and the BBC.


More speakers to be announced shortly

 

When?

16th May 2018

9am – 11am (Breakfast consisting of delicious bacon sandwiches, pastries, fruit pots and smoothies is served from 8:30am)

Where?

Etc Venues
51-53 Hatton Garden
Clerkenwell
London
EC1N 8HN

Cost?

CMA Members: £25 + VAT

General Admission: £100 + VAT

 

Enquiries

Please fill in the online booking form here.

For more details on any of the breakfasts or if you would like to take part please contact:

Marketing Manager, Hugo de Soissons on:

07748 764354 or email hugo.desoissons@the-cma.com.

Why Should I Come?

A thought provoking and future gazing look at the value of digital content and how to distribute effectively. Two hours of engaging presentations and new perspectives on the rise of online content with reachLaura Heywood, Commercial Editor, Retail Week

Very interesting to see how major brands see their business and the futureJoe Riordan, Marketing Analyst, REED

Fresh, Brilliant and up to dateGabriela Izquierdo, Digital Designer, Financial Times

Inspirational and thought provoking, a great way to spend a couple of hours. Well worth it!” Andrew Reeves, Founder, Reeves Consulting

The CMA digital breakfast gatherings offer insight into the ever changing world of content marketing and are worth attending. A big tick in both the useful and relevant box. We generally send along a mix of staff from PCP as the topics and themes are quite varied and the events are very good value. Go along and get involved, I promise that you will learn something.Stuart Charlton, Commercial Director, Progressive Content

Who Should Come?

Senior Management, Marketers, Account Directors/Managers, Editorial, Developers and Designers.

SEE PAST BREAKFASTS  here.

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