The CMA Digital Breakfasts are monthly thought leadership events focused on the Content Marketing community in the UK. Each breakfast features three individual speakers who present on a specific theme, along with a panel debate to discuss thoughts and questions from the audience. You’ll learn and discuss successful content marketing strategies, winning tactics, case studies and tips from experienced content marketing practitioners and experts.
CMA Members: £50 + VAT
General Admission: £100 + VAT
ROI Content Effectiveness – 4th October 2017
Speakers for this breakfast will discuss how to measure the success of your content marketing, choosing the right key performance indicators for your organisation & clarifying the business case for content marketing
Lance Concannon, Director of Marketing, Europe at Sysomos
Lance has 20+ years’ combined experience as a journalist and tech marketer, with a strong focus on digital and social media. Currently in-house at social media intelligence platform, Sysomos, he previously spent a decade agency-side. His experience is primarily with B2B/B2C technology brands, but also some other businesses, including: IBM, Sony Electronics, Oracle, Fujitsu, AMD, Vodafone, Nokia, Accor, BP, American Express, Greene King, and Sky.
James Hudson, Head of Digital at ZenithOptimedia Group I The ROI Agency
Zenith blends data, technology and brilliant specialists to scout out new opportunities, solve complex challenges and grow business for their clients. Working across 95 markets, Zenith’s specialists are experts in communications planning, media planning, value optimisation, technology, and data & analytics.
Withpr is an award-winning B2B communications agency with deep expertise and knowledge and industry leading clients in fintech, adtech and retailtech. Withpr focuses on multi-market, technology businesses so Debbie’s knowledge and insight of the European market is unparalleled. An expert on the B2B with more than 20 year’s experience in the industry, Debbie has led the communications for some of the biggest names in technology.
Outside of her agency work, she is part of the advisory board at Diversity In Marketing & Advertising and is a member of the Tech London Advocates group, sitting on its Women In Tech, fintech, data tech and retail tech groups. She is also an experienced and engaging speaker and panelist having featured on Channel 4 and at the Festival of Marketing.
Jules Lund, Founder, Tribe
Jules Lund’s versatility across Television, Radio & Digital has rewarded him with a wealth of experience. With a background in Graphic Design, Photography and Film, Jules quickly became obsessed with social media. In 2013, he led ‘The Fifi & Jules’ Facebook Page to become the most engaged brand-page in the entire country. As a true content generator, Jules writes, directs, performs and pesters his editors until his imagination comes to life. Delivering clients everything from animation to a day-in-the-life, shot on his iPhone. Jules’ social insights have since made him a unique asset, being invited around the country to present to Australia’s biggest agencies on the power of Social Influencer Marketing. In 2015 Emma Freedman joined Jules Lund as co-host of the new national nightly Scoopla show from 6pm on SCA’s Hit Network, covering the fickle world of entertainment. Jules is continuing to push the boundaries of Digital Content, working with Australia’s leading brands and Influencers to bring a more authentic marketing experience for all.
Tim is a trainer, content strategist, online copywriter, user experience designer, and consultant who helps people to communicate better through digital media. He has over 13 years’ experience working in digital media.
9am – 11am (Breakfast consisting of delicious bacon sandwiches, pastries, fruit pots and smoothies is served from 8:30am)
51-53 Hatton Garden
CMA Members: £50 + VAT
General Admission: £100 + VAT
10. Sustaining super engagement through content marketing – 8th November 2017
- How to use specific, niche, personalised content that builds and maintains a relationship with your audience
11. Expert panel: Best of digital 2017, plus predictions for 2018 – 6th December 2017
- Significant trends in 2017 and major factors for content marketers to focus on in the next 12 months
- CMA Awards: 2017 winners’ showcase
- New challenges and opportunities for brands and marketers in 2018
Please fill in the online booking form here.
For more details on any of the breakfasts or if you would like to take part please contact:
Marketing Manager, Hugo de Soissons on:
07748 764354 or email email@example.com.
Why Should I Come?
“A thought provoking and future gazing look at the value of digital content and how to distribute effectively. Two hours of engaging presentations and new perspectives on the rise of online content with reach” Laura Heywood, Commercial Editor, Retail Week
“Very interesting to see how major brands see their business and the future” Joe Riordan, Marketing Analyst, REED
“Fresh, Brilliant and up to date” Gabriela Izquierdo, Digital Designer, Financial Times
“Inspirational and thought provoking, a great way to spend a couple of hours. Well worth it!” Andrew Reeves, Founder, Reeves Consulting
“The CMA digital breakfast gatherings offer insight into the ever changing world of content marketing and are worth attending. A big tick in both the useful and relevant box. We generally send along a mix of staff from PCP as the topics and themes are quite varied and the events are very good value. Go along and get involved, I promise that you will learn something.” Stuart Charlton, Commercial Director, Progressive Content
Who Should Come?
Senior Management, Marketers, Account Directors/Managers, Editorial, Developers and Designers.
SEE PAST BREAKFASTS here.