Digital Breakfasts

The CMA Digital Breakfasts are a monthly opportunity for members, non-members and clients to gain a unique insight into the digital world.

They are established, thought leadership events featuring three individual speakers who present their own topics and then take part in a panel debate at the end. Each session is future thinking and provides an opportunity to learn successful strategies you can adopt in the digital landscape. Anyone who is interested in content marketing needs to come!

Here at The CMA we have been working hard to prepare a stellar Digital Breakfast Programme for 2017, we’re very excited for the year ahead! The first Digital Breakfast of the year will be looking ahead at the content marketing success factors for 2017, in which you can expect to cover how to deliver true business value through content marketing as well as learning from those who are creating successful content marketing.

Throughout the year we will be covering a wide range of topics from smart ways to distribute your content through paid, owned and earned media to how brands are building audiences online with the use of digital video and the brand newsroom. You can see a whole list of topics and dates below.

We have 11 exciting new topics for this year – these include:

  • Content marketing success factors for 2017 (1st Feb 2017)
  • Content marketing throughout the purchase funnel (1st March 2017)
  • Distributing content through paid, owned and earned media (5th April 2017)
  • Using interactive content to create higher engagement (3rd May 2017)
  • Brands as broadcasters (7th June 2017)
  • Intelligent content (5th July 2017)
  • B2B marketing challenges (2nd August 2017)
  • Short video (6th September 2017)
  • Content marketing for retail (4th October 2017)
  • Sustaining super engagement through content marketing (8th November 2017) 
  • Expert panel: Best of digital 2017, plus predictions for 2018 (6th December 2017)

Topics from 2016 included: The Visual Content Revolution, Optimising content for Mobile platforms, Social Publishing, Discoverability: focusing on distribution, reach and marketing your content and Native Advertising to name but a few.

DIGITAL BREAKFAST SESSIONS 2017

NEXT BREAKFAST

Homepage image

Using interactive content to create higher engagement – 3rd May 2017

The speakers for this breakfast will be showcasing best practise for interactive content and discussing the advances in dynamic content, content apps, live video and more.

Speakers

Marvyn Email

Marvyn Harrison, Content and Services Manager at Samsung Business UK

Marvyn Harrison is a passionate and experienced content and technology professional with experience across content creation, distribution, strategy and licensing. Having seen how content has become essential to most businesses he is excited about being a part of Samsung’s place in the VR ecosystem in UK&I. Marvyn will be discussing the Samsung VR content platform and the role content plays in the Samsung product ecosystem.

Paul email imagePaul Archer, Co-Founder and Managing Director of Duel

Duel is founded by UK based Paul Archer-technologist, Best-selling Author and World Record-breaking Adventurer. Paul initially launched Duel the app – a photo challenge game. But it soon became clear that the gamification and crowdsourcing of content for retailers and brands was vastly untapped – heavily reliant on scraping social networks for content.  Paul set out with co-founder, Panagiotis ‘Naio’ Tsarouchis, and a team of game developers and brand veterans to build a platform that could place customers and their content at the heart of every retail, advertising and marketing channel.

Paul has spoken at TEDx, SXSW, festival of media, Cannes Lions 2016, Social Media Week and numerous other conferences and events around the world. He’s currently researching his next book on the impact of innovation on the future of the global retail brand experience.

Devices and platforms are evolving at a breath-taking rate, and we should definitely be swept away by what this means for the future of content. But ultimately, success for retail brands comes down to how consumers choose to engage with interactive content and its ability to drive sales. Paul Archer, technologist and founder of Duel, talks about how the impetus for brands to be more authentic in their marketing continues to escalate, and how emerging technology means that customers will be front and centre of brands’ best performing content.

How to book your place:

Please fill in the online booking form here.

Host:

ashley

 

Ashley Norris

Ashley brings with him a wealth of experience in the content space and has worked with The CMA for several years, after being commissioned to write key feature articles, as well as editing our Industry Reports. He is now working as a content/social media/PR consultant for a number of clients mainly in the tech/media arena.

When?

9am – 11am (Breakfast is served from 8:30am)

Where?

Etc Venues
51-53 Hatton Garden
Clerkenwell
London
EC1N 8HN

Cost? 

CMA Members: £75 + VAT

Non Members: £150 + VAT

Upcoming Breakfasts

 

5. Brands as broadcasters – 7th June 2017

  • How big brands are building audiences online
  • Digital video and the brand newsroom

6. Intelligent content – 5th July 2017

  • Content of the future will be semantically-rich, structured content pieces that are human-readable and machine-process-able – we look at why (and how to do it right)

7. B2B marketing challenges – 2nd August 2017

  • The role of content in marketing to other businesses
  • Creating exciting content in ‘boring’ industries
  • Leveraging the impact of market sector influencers to build a platform for thought leadership strategies

8. Short video – 6th September 2017

  • How to use short video formats to attract, engage and drive loyalty
  • The role of video in social media content strategy
  • Optimising short video to make ‘thumb-stoppable’ content

9. Content marketing for retail – 4th October 2017

  • Improving the customer journey for retailers through content marketing
  • Using content to align offline and online experiences
  • Social media strategies to boost sales

10. Sustaining super engagement through content marketing – 8th November 2017

  • How to use specific, niche, personalised content that builds and maintains a relationship with your audience

11. Expert panel: Best of digital 2017, plus predictions for 2018 – 6th December 2017

  • Significant trends in 2017 and major factors for content marketers to focus on in the next 12 months
  • CMA Awards: 2017 winners’ showcase
  • New challenges and opportunities for brands and marketers in 2018

 

For more information on the CMA’s Digital Breakfasts, please contact our Marketing Manager, Hugo de Soissons on:

0207 492 1984 or email hugo.desoissons@the-cma.com.

Book your place here »

 

Why Should I Come?

A thought provoking and future gazing look at the value of digital content and how to distribute effectively. Two hours of engaging presentations and new perspectives on the rise of online content with reachLaura Heywood, Commercial Editor, Retail Week

Very interesting to see how major brands see their business and the futureJoe Riordan, Marketing Analyst, REED

Fresh, Brilliant and up to dateGabriela Izquierdo, Digital Designer, Financial Times

Inspirational and thought provoking, a great way to spend a couple of hours. Well worth it!” Andrew Reeves, Founder, Reeves Consulting

The CMA digital breakfast gatherings offer insight into the ever changing world of content marketing and are worth attending. A big tick in both the useful and relevant box. We generally send along a mix of staff from PCP as the topics and themes are quite varied and the events are very good value. Go along and get involved, I promise that you will learn something.Stuart Charlton, Commercial Director, Progressive Content

CMA are always keen to look at ways to pull in the best speakers and be involved in the leading industry events – a great benefit for members. The Digital Breakfasts, which as a team we attend regularly, are always carefully put together to be relevant and informative. Time is precious so you need to know it’s going to be time well spent and we certainly feel this is the case with the CMA.Catherine Reid, Marketing Manager, Remarkable

Who Should Come?

Senior Management, Marketers, Account Directors/Managers, Editorial, Developers and Designers.

How to book your place:

Please fill in the online booking form here.

For more details on any of the breakfasts or if you would like to take part please contact:

charlie.eke@the-cma.com or Tel 0207 492 1985

See past breakfasts here.

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