The CMA Digital Breakfasts are monthly thought leadership events focused on the Content Marketing community in the UK. Each breakfast features three individual speakers who present on a specific theme, along with a panel debate to discuss thoughts and questions from the audience. You’ll learn and discuss successful content marketing strategies, winning tactics, case studies and tips from experienced content marketing practitioners and experts.
CMA Members: £50 + VAT
General Admission: £100 + VAT
Short-form Video – 6th September 2017
Speakers for this breakfast will be discussing how to use short video formats to attract, engage and drive loyalty. The role of video in social media content strategy and optimising short video to make ‘thumb-stoppable’ content.
Award-winning Independent Films formed Indy8 in 2013, as a division of the company solely focused on producing online branded content. Jani Guest, Managing Director of Independent/Indy8 will be sharing the company’s experience on the evolution of producing short form content as a reflection of shifting trends in brand needs over the last few years.
Jani will share some case studies, including its BAFTA-winning Bombay Sapphire Series of shorts, that highlight the power of simple ideas, the advantages and effectiveness of creative trust and freedom, and the benefits of a streamlined production process.
Ben is a filmmaker and storyteller. He founded Stamp Productions in 2008, a film production company that creates branded content and documentaries with a speciality in the sports industry.
Ben founded Stamp to bring great storytelling and technical skill together in order to connect audiences emotionally and authentically with a narrative. Acting credits include The Four Feathers, Captain America, The Hitch Hikers Guide to the Galaxy, Skins and TV comedy My Family.
At Stamp, Ben produces, writes and directs inspiring content with a team of experts for global brands, agencies and rights holders including Honda, Land Rover, and The British & Irish Lions. The company’s short form content reaches tens of millions of people around the world each year.
Stamp is the official film supplier for all branded content to The British & Irish Lions which includes the upcoming feature-length documentary of the Lions tour to New Zealand 2017
Launched just two years ago, The Wall of Comedy produces original content for digital and TV platforms. They license content and distribute across TWOC’s social media channels to their audience over four million, generating over 300 million views per month on content, resulting in over 3.6 billion views annually. The company also work with brands to produce content campaigns that helps get across their key messages to their target demographic and will publish and promote the content via their affiliate network of influencers.
They will be discussing how they’re using short-form video to create engaging content on social media for brands and millennials.
Tim is a trainer, content strategist, online copywriter, user experience designer, and consultant who helps people to communicate better through digital media. He has over 13 years’ experience working in digital media.
9am – 11am (Breakfast consisting of delicious bacon sandwiches, pastries, fruit pots and smoothies is served from 8:30am)
51-53 Hatton Garden
CMA Members: £50 + VAT
General Admission: £100 + VAT
9. ROI Content Effectiveness – 4th October 2017
- How to measure the success of your content marketing
- Choosing the right key performance indicators for your organisation
- Clarifying the business case for content marketing
10. Sustaining super engagement through content marketing – 8th November 2017
- How to use specific, niche, personalised content that builds and maintains a relationship with your audience
11. Expert panel: Best of digital 2017, plus predictions for 2018 – 6th December 2017
- Significant trends in 2017 and major factors for content marketers to focus on in the next 12 months
- CMA Awards: 2017 winners’ showcase
- New challenges and opportunities for brands and marketers in 2018
Please fill in the online booking form here.
For more details on any of the breakfasts or if you would like to take part please contact:
Marketing Manager, Hugo de Soissons on:
07748 764354 or email firstname.lastname@example.org.
Why Should I Come?
“A thought provoking and future gazing look at the value of digital content and how to distribute effectively. Two hours of engaging presentations and new perspectives on the rise of online content with reach” Laura Heywood, Commercial Editor, Retail Week
“Very interesting to see how major brands see their business and the future” Joe Riordan, Marketing Analyst, REED
“Fresh, Brilliant and up to date” Gabriela Izquierdo, Digital Designer, Financial Times
“Inspirational and thought provoking, a great way to spend a couple of hours. Well worth it!” Andrew Reeves, Founder, Reeves Consulting
“The CMA digital breakfast gatherings offer insight into the ever changing world of content marketing and are worth attending. A big tick in both the useful and relevant box. We generally send along a mix of staff from PCP as the topics and themes are quite varied and the events are very good value. Go along and get involved, I promise that you will learn something.” Stuart Charlton, Commercial Director, Progressive Content
“CMA are always keen to look at ways to pull in the best speakers and be involved in the leading industry events – a great benefit for members. The Digital Breakfasts, which as a team we attend regularly, are always carefully put together to be relevant and informative. Time is precious so you need to know it’s going to be time well spent and we certainly feel this is the case with the CMA.” Catherine Reid, Marketing Manager, Remarkable
Who Should Come?
Senior Management, Marketers, Account Directors/Managers, Editorial, Developers and Designers.
SEE PAST BREAKFASTS here.