The CMA Digital Breakfasts are monthly thought leadership events focused on the Content Marketing community in the UK. Each breakfast features three individual speakers who present on a specific theme, along with a panel debate to discuss thoughts and questions from the audience. You’ll learn and discuss successful content marketing strategies, winning tactics, case studies and tips from experienced content marketing practitioners and experts.
B2B Marketing Challenges – 2nd August
The speakers will be discussing the role of content in marketing to other businesses, creating exciting content in ‘boring’ industries and leveraging the impact of market sector influencers to build a platform for thought leadership strategies.
Giuseppe Caltabiano, Head of Content Marketing Advisory Services, NewsCred
Giuseppe has +20 years of experience in the fields of IT, Software, Industry, Energy. He is a B2B content marketing speaker, author and writer. Guiseppe is Head of Content Marketing Advisory Services at NewsCred, the world’s leading enterprise content marketing company; he advises global top B2B and B2C brands to build effective content marketing strategy.
Kobi Omenaka, Google Certified Digital Marketing Consultant, Teacher & Speaker
Kobi is a Google Adwords Certified Social Media and Digital Marketing Consultant, Speaker, Podcaster and Trainer and offer bespoke in-house training, online training courses and consultations.
Sam is Client Services Director at Progressive Content and is responsible for the strategic development and successful delivery of all client work across the agency and Content Cloud platform. He and his team oversee the digital development and multimedia content delivery for some biggest global B2B brands including RBS, KPMG, Sage and ICAEW.
Progressive is now the UK’s largest specialist B2B content agency, with services ranging from one-off campaigns to the creation of end-to-end enterprise content platforms for major blue-chip firms. Its Content Cloud® and Knowledge Bank digital solutions allow businesses to connect with customers at speed and at scale.
Mike Baxter, Product and Content Lead, Goal Atlas
Since 2001, Mike has advised c-suite, senior leadership and heads of teams of global B2B and B2C companies on major business transformation projects. This has included content strategy, content governance and content audits for clients in a variety of industry sectors. Mike is a psychologist by training and has had successful careers as a research scientist, trawlerman, product designer, government advisor, author, professor of design and communication, before becoming a consultant.
In his talk, Mike will present Goal Atlas’s best practice framework for B2B content strategy, rooted in core principles of social psychology. Based on this framework, Mike will use examples from his own consultancy work to define a systematic approach to content strategy development, content strategy deployment and standard operating procedures for managing B2B content in a scaleable business-as-usual way.
Tim is a trainer, content strategist, online copywriter, user experience designer, and consultant who helps people to communicate better through digital media. He has over 13 years’ experience working in digital media.
9am – 11am (Breakfast consisting of delicious bacon sandwiches, pastries, fruit pots and smoothies is served from 8:30am)
51-53 Hatton Garden
For the August Digital Breakfast the prices are heavily discounted:
CMA Members: £50 + VAT
Non Members: £75 + VAT
To take advantage of the offer, please email firstname.lastname@example.org
8. Short video – 6th September 2017
- How to use short video formats to attract, engage and drive loyalty
- The role of video in social media content strategy
- Optimising short video to make ‘thumb-stoppable’ content
9. ROI Content Effectiveness – 4th October 2017
- How to measure the success of your content marketing
- Choosing the right key performance indicators for your organisation
- Clarifying the business case for content marketing
10. Sustaining super engagement through content marketing – 8th November 2017
- How to use specific, niche, personalised content that builds and maintains a relationship with your audience
11. Expert panel: Best of digital 2017, plus predictions for 2018 – 6th December 2017
- Significant trends in 2017 and major factors for content marketers to focus on in the next 12 months
- CMA Awards: 2017 winners’ showcase
- New challenges and opportunities for brands and marketers in 2018
Please fill in the online booking form here.
For more details on any of the breakfasts or if you would like to take part please contact:
Marketing Manager, Hugo de Soissons on:
07748 764354 or email email@example.com.
Why Should I Come?
“A thought provoking and future gazing look at the value of digital content and how to distribute effectively. Two hours of engaging presentations and new perspectives on the rise of online content with reach” Laura Heywood, Commercial Editor, Retail Week
“Very interesting to see how major brands see their business and the future” Joe Riordan, Marketing Analyst, REED
“Fresh, Brilliant and up to date” Gabriela Izquierdo, Digital Designer, Financial Times
“Inspirational and thought provoking, a great way to spend a couple of hours. Well worth it!” Andrew Reeves, Founder, Reeves Consulting
“The CMA digital breakfast gatherings offer insight into the ever changing world of content marketing and are worth attending. A big tick in both the useful and relevant box. We generally send along a mix of staff from PCP as the topics and themes are quite varied and the events are very good value. Go along and get involved, I promise that you will learn something.” Stuart Charlton, Commercial Director, Progressive Content
“CMA are always keen to look at ways to pull in the best speakers and be involved in the leading industry events – a great benefit for members. The Digital Breakfasts, which as a team we attend regularly, are always carefully put together to be relevant and informative. Time is precious so you need to know it’s going to be time well spent and we certainly feel this is the case with the CMA.” Catherine Reid, Marketing Manager, Remarkable
Who Should Come?
Senior Management, Marketers, Account Directors/Managers, Editorial, Developers and Designers.
SEE PAST BREAKFASTS here.