Digital Breakfasts

The Content Marketing Association Digital Breakfasts are a monthly opportunity for members, non-members and clients to gain a unique insight into the digital world.

They are established, thought leadership events featuring three individual speakers who present their own topics and then take part in a panel debate at the end. Each session is future thinking and provides an opportunity to learn successful strategies you can adopt in the digital landscape. Anyone who is interested in content marketing needs to come!

Throughout the year we will be covering a wide range of topics from smart ways to distribute your content through paid, owned and earned media to how brands are building audiences online with the use of digital video and the brand newsroom. You can see a whole list of topics and dates below.

We have 11 exciting new topics for this year – these include:

  • Content marketing success factors for 2017 (1st Feb 2017)
  • Content marketing throughout the purchase funnel (1st March 2017)
  • Distributing content through paid, owned and earned media (5th April 2017)
  • Using interactive content to create higher engagement (3rd May 2017)
  • Brands as broadcasters (7th June 2017)
  • Content of the future (5th July 2017)
  • B2B marketing challenges (2nd August 2017)
  • Short video (6th September 2017)
  • Content marketing for retail (4th October 2017)
  • Sustaining super engagement through content marketing (8th November 2017) 
  • Expert panel: Best of digital 2017, plus predictions for 2018 (6th December 2017)

Topics from 2016 included: The Visual Content Revolution, Optimising content for Mobile platforms, Social Publishing, Discoverability: focusing on distribution, reach and marketing your content and Native Advertising to name but a few.

DIGITAL BREAKFAST SESSIONS 2017

NEXT BREAKFAST

Content of the Future – 5th July

The speakers will be discussing how content of the future will be semantically-rich, structured content pieces that are human-readable and machine-process-able – we look at why (and how to do it right).

Speakers

Stephen Kenwright, Director of Search, Branded3

Stephen is director of search at St. Ives Group-owned Branded3 – the best large SEO agency in Europe according to the 2016 judges of the EU Search Awards – and is responsible for owned media, including search, analytics and marketing.

Writing weekly for the Drum Magazine, Stephen has presented at more than 100 industry events since joining B3 in 2012 and now organises the SearchLeeds conference, hosting thousands of marketers from around Europe every year.

Intelligence in content is about accessibility – how can we make sure the right content surfaces itself at the moment when a customer wants to see it? We’ll never really know how good content is unless we can test the reaction of the exact people who need to see it – so how can we use testing this to create better content?

Stephen will cover:

  • How conversational UX – chatbots, voice search etc. – are making content accessible in different ways and what we need to do about this
  • Is AI realistic for most brands in the near future?
  • How do we take our first steps towards this?
  • Why Amazon is the ultimate intelligent content engine and how to compete

 

Nicola Fleming, VP Head of Digital Content Strategy, Barclays

The way we consume content is evolving at a relentless pace, leaving some businesses struggling to keep up.

Nicola Fleming, digital strategist and former Head of Digital Content Strategy for Barclays, explains why implementing structured content today can help organisations prepare for the devices and behaviours of tomorrow.

Noz Urbina, Content Strategist and Founder, Urbina Consulting

Noz Urbina is a globally recognised content strategist and modeller. He’s well known as a pioneer in customer journey mapping and adaptive content modelling to support personalised, contextually relevant content for omnichannel experiences.  He is also co-author of the book “Content Strategy: Connecting the dots between business, brand, and benefits“.

Noz will be talking about:

Using Adaptive Content to Create Topical and Evergreen Deliverables from the Same Source

After a strong reception from the  audience at the Content Marketing Institute’s international Intelligent Content Conference (4.8 stars) in Las Vegas, Noz Urbina presents on one of his most in-demand topics.

A core challenge of content marketing is being able to create topical content and evergreen content, at a high level of quality, and at scale. Using examples from enterprise clients, we’ll see how adaptive, intelligent content can bridge the divide between content that’s about the latest hot topics and content that’s useful and interesting to our audience over the longer term.

  • Learn how organisations have rethought their content to allow assets to nurture leads with up-to-the-minute fresh content, while still making those same assets deliver longer-term ROI
  • Learn to break out of the struggle of justifying creating content that goes through a short commission-publish-forget cycle
  • Get practical tips for getting started today

HOW TO BOOK YOUR PLACE

Please fill in the online Booking Form here.

Host:

Tim Tucker, Training Consultant – CMA.

Tim is a trainer, content strategist, online copywriter, user experience designer, and consultant who helps people to communicate better through digital media. He has over 13 years’ experience working in digital media.

When?

9am – 11am (Breakfast consisting of delicious bacon sandwiches, pastries, fruit pots and smoothies is served from 8:30am)

Where?

Etc Venues
51-53 Hatton Garden
Clerkenwell
London
EC1N 8HN

Cost? 

CMA Members: £75 + VAT

Non Members: £150 + VAT

Upcoming Breakfasts

6. Content of the Future – 5th July 2017

  • Content of the future will be semantically-rich, structured content pieces that are human-readable and machine-process-able – we look at why (and how to do it right)

7. B2B marketing challenges – 2nd August 2017

  • The role of content in marketing to other businesses
  • Creating exciting content in ‘boring’ industries
  • Leveraging the impact of market sector influencers to build a platform for thought leadership strategies

8. Short video – 6th September 2017

  • How to use short video formats to attract, engage and drive loyalty
  • The role of video in social media content strategy
  • Optimising short video to make ‘thumb-stoppable’ content

9. Content marketing for retail – 4th October 2017

  • Improving the customer journey for retailers through content marketing
  • Using content to align offline and online experiences
  • Social media strategies to boost sales

10. Sustaining super engagement through content marketing – 8th November 2017

  • How to use specific, niche, personalised content that builds and maintains a relationship with your audience

11. Expert panel: Best of digital 2017, plus predictions for 2018 – 6th December 2017

  • Significant trends in 2017 and major factors for content marketers to focus on in the next 12 months
  • CMA Awards: 2017 winners’ showcase
  • New challenges and opportunities for brands and marketers in 2018
Enquiries

Please fill in the online booking form here.

For more details on any of the breakfasts or if you would like to take part please contact:

Marketing Manager, Hugo de Soissons on:

07748 764354 or email hugo.desoissons@the-cma.com.

Why Should I Come?

A thought provoking and future gazing look at the value of digital content and how to distribute effectively. Two hours of engaging presentations and new perspectives on the rise of online content with reachLaura Heywood, Commercial Editor, Retail Week

Very interesting to see how major brands see their business and the futureJoe Riordan, Marketing Analyst, REED

Fresh, Brilliant and up to dateGabriela Izquierdo, Digital Designer, Financial Times

Inspirational and thought provoking, a great way to spend a couple of hours. Well worth it!” Andrew Reeves, Founder, Reeves Consulting

The CMA digital breakfast gatherings offer insight into the ever changing world of content marketing and are worth attending. A big tick in both the useful and relevant box. We generally send along a mix of staff from PCP as the topics and themes are quite varied and the events are very good value. Go along and get involved, I promise that you will learn something.Stuart Charlton, Commercial Director, Progressive Content

CMA are always keen to look at ways to pull in the best speakers and be involved in the leading industry events – a great benefit for members. The Digital Breakfasts, which as a team we attend regularly, are always carefully put together to be relevant and informative. Time is precious so you need to know it’s going to be time well spent and we certainly feel this is the case with the CMA.Catherine Reid, Marketing Manager, Remarkable

Who Should Come?

Senior Management, Marketers, Account Directors/Managers, Editorial, Developers and Designers.

SEE PAST BREAKFASTS  here.

  Share: