The CMA Digital Breakfasts are monthly thought leadership events focused on the Content Marketing community in the UK. Each breakfast features three to four individual speakers who present on a specific theme, along with a panel debate to discuss thoughts and questions from the audience. You’ll learn and discuss successful content marketing strategies, winning tactics, case studies and tips from experienced content marketing practitioners and experts.
CMA Members: £25 + VAT
General Admission: £100 + VAT
Speakers for this breakfast will discuss how to measure the success of your content marketing, choosing the right key performance indicators for your organisation & clarifying the business case for content marketing.
Clare Jonik, Content Marketing Director, Future Plc
Overview: With measurement and validation of spend taking more of a lead across content now more than ever, we question what metrics are in place that really allow us to provide the Boardroom and their teams with the ‘right’ type of success story.
Clare has lived and breathed marketing from the very start of her career over 18 years ago. From multi million pound marketing comms projects spanning tv, radio and outdoor driving product sales, to integrated marketing strategies using content to drive an organisations membership retention plans.
She has developed, launched and led strategic marketing ambitions (with amazing results) for some of the UK’s largest brands including EE, eBay, Universal to Virgin Holidays, Sky, Tesco and Audi.
Aidan Mark, Head of Performance Planning, Havas Media Group
With 15 years of media agency experience, Aidan has worked in digital marketing since the early days of the internet. As an integrated performance marketing specialist, Aidan has a real passion for media measurement with a laser sharp focus on ensuring that digital campaigns deliver incremental growth via quantifiable consumer behaviour change.
His unique approach to performance marketing has helped brands like Domino’s Pizza, EDF Energy, Royal Mail and London Business School to deliver record breaking growth and leaps in marketing effectiveness.
Brooklyn Bateman, Head of Content Strategy, infogr8
Brook has a wealth of experience in strategic content marketing, having worked on many global names and spent time in both agency and client environments. As Head of Content Strategy at infogr8, a data-led visual content agency, she’s helping solve strategic challenges by connecting the dots between brand objectives and consumer needs, to create meaningful content experiences.
Topic overview: Data for everyone
Senior decision makers are time poor. We explore how to use visual communications to demonstrate insights faster and enable better understanding of the value of content in driving results.
With a wealth of data at our fingertips, it’s our responsibility as marketeers to present only the relevant statistics to key stakeholders and provide actionable insight from performance metrics. The human brain has greater capacity to make visual observations rapidly and easily. Visualising data enables everyone, no matter how data-literate, to understand the patterns and trends in front of them and make more informed decisions.
Cameron Sharpe, Head of Insight, Progressive Content
Cameron is Head of Insight at B2B content marketing agency, Progressive Content. He helps big B2B brands like RBS Group, KPMG and Investec get the most from their data and measure content performance. A former journalist, he previously led online production for current affairs magazine the New Statesman.
Topic: Where big clients strive to make reporting and insight as simple as possible, what can agencies do to bridge gaps in knowledge and perceptions to encourage a more honest, intelligent conversation around goals and performance.
9am – 11am (Breakfast consisting of delicious bacon sandwiches, pastries, fruit pots and smoothies is served from 8:30am)
51-53 Hatton Garden
CMA Members: £25 + VAT
General Admission: £100 + VAT
Please fill in the online booking form here.
For more details on any of the breakfasts or if you would like to take part please contact:
Marketing Manager, Hugo de Soissons on:
07748 764354 or email firstname.lastname@example.org.
Why Should I Come?
“A thought provoking and future gazing look at the value of digital content and how to distribute effectively. Two hours of engaging presentations and new perspectives on the rise of online content with reach” Laura Heywood, Commercial Editor, Retail Week
“Very interesting to see how major brands see their business and the future” Joe Riordan, Marketing Analyst, REED
“Fresh, Brilliant and up to date” Gabriela Izquierdo, Digital Designer, Financial Times
“Inspirational and thought provoking, a great way to spend a couple of hours. Well worth it!” Andrew Reeves, Founder, Reeves Consulting
“The CMA digital breakfast gatherings offer insight into the ever changing world of content marketing and are worth attending. A big tick in both the useful and relevant box. We generally send along a mix of staff from PCP as the topics and themes are quite varied and the events are very good value. Go along and get involved, I promise that you will learn something.” Stuart Charlton, Commercial Director, Progressive Content
Who Should Come?
Senior Management, Marketers, Account Directors/Managers, Editorial, Developers and Designers.
SEE PAST BREAKFASTS here.