Sponsored by PwC
The CMA is delighted to announce the return of the B2B Content Marketing Summit. A full day event that aims to inform and inspire B2B content marketers and help them transform their work and drive organisational success. The 2023 B2B Content Marketing Summit is proudly sponsored by PwC and takes place on Thursday, April 20th. The event is a full day of keynote speakers and industry leaders covering the most important and timely industry topics.
B2B Summit Countdown
State of the Nation: What Next for British Politics?
How to Grab the Attention of the C-Suite
The Rise of De-influence Movement - The Timely Death of Overly-Polished, Brand-Sanitised Content
Andy will be guiding you gently through the world of the deinfluence movement. His agency was one of the first in the UK to talk publicly about why this trend was rising and he has featured in media stories around this topic. He will explain why brands don’t need to be afraid of deinfluence content and how it can be harnessed for good. The whistlestop guide shall be delivered in his usual short and punchy style. Stand by for a controversial overview of this fun industry topic.
Global Voices: Content Marketing Perspectives from Around the World
There are key topics facing content agencies around the world, such as the roles of emerging AI, the strategic use of purpose, the ever-changing criteria on SEO. And there are fundamental topics to address for aspiring content agencies of the future, including: attracting and retaining talent, creativity in hybrid working and strategic outsourcing and partnerships. Are different regions addressing these topics in different ways? Are there learnings from one region that can be applied to others? This session features the founding members of Global Voices, which was formed to share best practices, insights and inspirations from the world of content marketing.
The Future of B2B Influencer Marketing
Why Impact Matters
The Campaign is Dead, Long Live Content
Content Personalisation: The Key to Winning in B2B Marketing
How to Use Thought Leadership to Advance Your Strategic Agenda
How to Get Inclusion Running Through Every Thread of Your Organisation
How Generative AI Has Eaten the World - And What it Means for Content Creation
1 Embankment Place
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