2020 Awards Shortlist Graphic

2020 International Content Marketing Awards Shortlist

The 2020 International Content Marketing Awards are an incredible display for the content marketing industry, and the entries this year have reflected the impact content marketing has across the world. We have had entries from over 24 countries, with shortlisted companies and individuals spread right across the world.

We would like to wish all of the nominees a huge congratulations on making the awards shortlist for 2020, and the best of luck for the live ceremony on 26th November, when the winners will be announced.

2020 Best All-Round Agency Shortlist

256 Content
Brand Content
Cedar
Dialogue
Eric
Future Fusion
Hearst Content Agency
Imprint
John Brown
Medium Rare Content Agency
Navigate Video
New Media
OneFifty
Progressive Content
Rise at Seven
VERB Interactive Inc

2020 Awards Shortlist

Best use of Print

Dialogue – Bentley Magazine: Cars, creativity and the other ‘C-word’
John Brown Media – Waitrose & Partners Food
Medium Rare Content Agency – Bunnings Magazine
Medium Rare Content Agency – Qantas Magazine
New Media – Woolworths TASTE
OTW – STHLM Magazine
Pace – Southwest Airlines Magazine – Hawaii
TCO London – Sandwich Magazine

Best Content Platform

Hattrick – Rethinking Workplace
John Brown Media – NatWest MoneySense
John Brown Media – Waitrose & Partners Food Ap
Machine_ – Sanlam Connect StoryStackr
Make Your Mark – The Leap – Lärarförbundet
muehlhausmoers corporate communications gmbh – MAN Truck and Bus website
Pace – PepsiCo Jobs Stories Site
SEMrush – SEMrush Content Marketing Platform

Best use of Social Media B2C

256 – Special Olympics wants you to #KeepUpWithTheGirls by 256
Edge – Freedom Furniture – Get The Block Look
Geelmuyden Kiese – “The Christmas Gospel 2019”
Geelmuyden Kiese – The Loaf Code
Hearst Content Agency – Hearst Content Agency
John Brown Media – Natwest MoneySense
Lucky Generals – Zoopla Fort Challenge
Pace – Interstate Batteries Instagram Launch

Best Content Team

256 – How 256 conquer challenges with creativity and curiosity
BrandContent – Adapting to our clients needs during COVID19 with creative content
Cedar – Tesco content team – servicing the nation during lockdown 
Future Fusion – Canon Account Team
Imprint – Imprint
iProspect – Supercharging Content & Digital PR
John Brown Media – Waitrose & Partners Food
Medium Rare Content Agency – Coles
Medium Rare Content Agency – Qantas Magazine + Travel Insider
Passion Digital- Passion Digital’s Content Hub

Best B2B Campaign

Egon Zehnder, Ceros and Shed Collective – Chain Reaction 2020
Edge – Vero – Committed to Broker Success 
Geelmuyden Kiese – Know Your Rights
John Brown Helsinki – Neste global thought leadership
Mahlab – Prospa
OneFifty –  British Business Bank and Don’t Grow It Alone
Spoon – Squaring the circle
Stein IAS – Ingenuity for the win

Best Annual Always-On Content Strategy

256 – Postgraduate success for the University of Limerick by 256
Cedar – Every Little Helps
eric – Rhino Sport
Green Park Content – All Things Hair
John Brown Media – Neste Thought Leadership Programme
Medium Rare Content Agency – Coles Magazine
New Media – Eat Out
Progressive Content – Business HUB
SevenC3 – Sainsbury’s Magazine
256 – Postgraduate Success for the University of Limerick

Best Consumer

Cedar – Every Little Helps
Edge – Virgin Money Australia
Geelmuyden Kiese – A year of change
Geelmuyden Kiese – Sisterna Taverna the worst-case scenario café
John Brown Media – Waitrose & Partners Food
New Media – Trending tech made simple
New Media – Woolworth TASTE full content solution
Pace – Parenting in a Digital World

Best Content Campaign

Edge – Virgin Money Australia
ETFs Powered by State Street
Geelmuyden Kiese – Sisterna Taverna the worst-case scenario café
HSBC – Navigator 2019
John Brown Media – St James Place
OTW – My skin won’t stop me
SEMrush – State of content marketing report
Spoon – Squaring the circle

Best Finance

Brand Movers – How Santander built a content marketing machine
Edge – Virgin Money Australia
John Brown Media – Natwest MoneySense
John Brown Media – St James Place
John Brown South Africa – Capitec Move Campaign
Progressive Content – Business Builder
Puzzle – Klarna
To The End – Victorian Homes

Best use of Influencer Marketing

Fluential – Capturing a hyper-engaged audience with influencers
Geelmuyden Kiese – The Christmas Gospel
Hearst Content Agency – George ASDA
Lucky Generals – Zoopla
OneFifty Consultancy – Green cola: 21 days
OTW – My skin won’t stop me
Sunny Side Up – The (King &)Queen of lockdown
The Fifth Agency – The HUNdred Society

Best Membership

Dialogue – Porche Post: Connecting members during coronavirus
Dialogue – Harley Owners Group: From freedom to lockdown
Geelmuyden Kiese – The Christmas Gospel
John Brown Media – Pets at Home MY VIP
Make Your Mark – The Leap Lärarförbundet
Medium Rare Content Agency – Company Director
Progressive Content – Supporting the global hospitality industry through lockdown and beyond
Redactive – The Biomedical Scientist

Best Specialist

256 – In search of pension parity for Irish life
CPL – Great British Bonus
eric – Golf Society
Future Fusion – Reimagining a product launch in the time of lockdown 
Geelmuyden Kiese – Sing for Maria
Geelmuyden Kiese – Sisterna Taverna the worst-case scenario café
Lucky Generals – Zoopla Fort Challenge
The Nutshell – Daddy Cool

Best use of Data & Insight

Geelmuyden Kiese – Sisterna Taverna the worst-case scenario café
iProspect – Clarks: Schooling the UK’s parents
John Brown Helsinki – Neste thought leadership content for new global markets
Navigate Video – Evolving Branded Content Video Measurement
OneFifty –  British Business Bank and Don’t Grow It Alone
Puzzle – Wilko: Little Wins Together
Sea Monster Entertainment – LIVIN IT UP
SEMrush – The State of Content Marketing Report

Best Video – Series

Geelmuyden Kiese – A year of change
Hearst Content Agency – ASDA
Make Your Mark – Netflix Experts
Navigate Video – AXA: Tobacco Free Me
New Media – Lockdown
New Media – Tastetube for Woolworths
TCO London – Ardberg’s Smoke Sensations
The Fifth Agency – Lucozade #positivechain

Best Video Individual

BBC Storyworks – Bringing finance to rural India
BBC Storyworks – Pioneering Animal Testing Alternatives
Geelmuyden Kiese – Know your rights
Geelmuyden Kiese – The Christmas Gospel
Make Your Mark – E.on nattvandring
New Media – Allen Joss Mazda
OTW – How’re you doing
Spoon – The Seven Year Challenge

Editor of the Year

Dialogue – Cathy Wood
John Brown Media – Kate Cornish
John Brown Media – Nikki Duffy
John Brown Media – Morgan Rees
Nature Research Custom Media – Michelle Grayson
New Media – Kate Wilson
Progressive Content – Michael Jones
SevenC3 – Helena Lang

Best use of Innovative Technology

BrandContent – Principality Building Society: ‘Bringing Dylan the Dragon to life with an immersive AR experience’
Eagle London Agency – eCIMS Online Visa and Passport Application System for Ghanaian Government
Geelmuyden Kiese – Sing for Maria
Hong Kong Creates, Celebite – Think Like Leonardo da Vinci 500th Anniversary Exhibition
Machine_ – Sanlam Connect StoryStackr
Navigate Video – Evolving Branded Content Video Measurement
OTW – Dare to save lives
Puzzle – Puzzle & Klarna Heartbeats4Sneakers
SEMrush – SEMrush SEO Writing Assistant

Best Travel

Cedar – BA The Club: we can’t fly you, but we can still serve you
Cedar – Mandarin Oriental: Enjoy your stay (at home)
Dialogue – Tower Revue for Badrutt’s Palace: Summer in St Moritz
Medium Rare Content Agency – Qantas Magazine + Travel Insider
Pace – Beyond “Heads in Beds”: How We Inspire an Audience of Luxury Travelers 
Rise at Seven – Parkdean Resorts: “Dominating the Staycation Market Post Pandemic”
TCO London – How to Canada
VERB Interactive Inc. – Xanterra Collection – One Week of Travel Campaign

Best use of SEO

Future Fusion – Pro Stories
Green Park Content – All Things Hair
iProspect – Mira Showers: Shower SERP Domination
Medium Rare Content Agency – Noteworthy for Officeworks
Pace – A ClassicWin: Always-on SEO & Data-Centered Content Planning Incites Program Growth
Rise at Seven – Missguided UK & US
To The End – Adrian Flux Content
VERB Interactive Inc. – Experience Kissimmee

Designer of the Year

Cedar – Aileen O’Donnell
Cedar – Jamie McPherson
Dialogue – Nicola Preston: Queen of detail
Dialogue – Rich Berry: A fresh approach
John Brown Media – Kerry Wakefield
John Brown Media – Tan Parmar
Pace – Jaimey Easler
Redactive – Carrie Bremner for Salonfocus magazine

Best Branded Podcast

CPL – Zebra Talk
Future Fusion – Shutter Stories: A Canon Podcast on photography and filmmaking
John Brown Media – St James’s Place
John Brown Media – Pets at Home: Puppy Podcast
Make Your Mark – Glutenpodden
Medium Rare Content Agency – Staying Grounded
Progressive Content – FCI’s Dynamic Design Podcast Series
To The End – Best Branded Podcast – Fuelling around

Best use of Imagery

Complete Ltd – Harley Davidson Footwear
Dialogue – Bentley Magazine: Poetry in motion
John Brown Media – Dobbies Outdoor Living SS20
John Brown Media – Waitrose & Partners Food
John Brown Media – Waitrose and Partners Health
Make Your Mark – Klarna Deep Dive
Rise at Seven – “If the Light Pollution Cleared”
Styria Content Creation GmbH & Co KG – A1 eSports – Gamers in Austria

Best Automotive

Dialogue – Bentley Magazine: Adapt and Overcome
Geelmuyden Kiese – DS Signatures
HyperRedink – A Better Alternative
Bridge Studio & Havas – Kia – Power To Surprise
mensemedia Gesellschaft für Neue Medien mbH – Mercedes-Benz Trucks Online
OTW – The Megaproject Listing
Pace – Connecting With Military Members on an Emotional Level

Best Inter Company Engagement

Geelmuyden Kiese – When You Need To Be There for Others, We Are There For You
Imprint – T.Rowe Price Global Market Outlook
New Media – Our New Normal
New Media – Security Covid-19
OTW – IKEA Global Newsroom
SAP – Between Two Nerds

Best use of Content Within Media Relations

10 Yetis Digital – Work Off Your Dinner
BrandContent – Admiral: ‘Visualising The Future of Mobility’
Geelmuyden Kiese – Sisterna Taverna – The Worst Case Scenario Café
Rise at Seven – Missguided UK & US
SemRush – Uncovering Hidden Stories with Statistics

Best use of Social Media B2B

CPL – We are Family
OneFifty –  British Business Bank and Don’t Grow It Alone
Progressive Content – NatWest – Always on Social
Spoon – Squaring the Circle
Stein IAS – #SaveCreativeSoul

Best use of Monetised Content

Cedar – BA Media
John Brown Media – Waitrose & Partners Food
Medium Rare Content Agency – Bunnings Magazine
Medium Rare Content Agency – Coles Magazine
SevenC3 – Sainsburys Magazine

Best use of Digital PR

10 Yetis Digital – Stay Home with Hillarys
10 Yetis Digital – Making Sure the PR-ice is Right
iProspect – The Body Shop: Uncovering the UK’s Lockdown Bedtime Habits…
To The End & Further – Cars Due for Extinction
Rise at Seven – Christmas Tinner

Best Partnership

Hong Kong Creates, Celebrite – Think Like Leonardo da Vinci 500th Anniversary
Bridge Studio & Havas – Kia – Power to Surprise
Nature Research Custom Media – KAUST Discovery
TCO London – Levi’s: Here & Now