The Content Marketing Association
2023 International Content Marketing Awards: Shortlist
We would like to wish everyone who has made the shortlist for the International Content Marketing Awards a huge congratulations! It really has been an incredible year for content marketing, with more great entries that have come from more countries than ever before. You will see that for our most competitive categories, there is a longer shortlist. There are also some entries that were tied after the judges’ scoring, so entries with equal scores have been included in the shortlist. The shortlisted entries are in no particular order.
Best of luck to all the nominees, we look forward to awarding the winners soon!
Best Large Agency Winner : Cedar Communications
Best Large Agency Runner Up : Medium Rare Content Agency
Best Medium Agency Winner : Dialogue Content Marketing
Best Medium Agency Runner Up : The Fifth
Best Small Agency Winner : Navigate Video
Best Medium Small Runner Up : Oh My! Creative
Geelmuyden Kiese and The Norwegian Labour Inspection Authority - FUKKIN BITSH SLUTT!
Cedar Communications and Tesco - Tesco Video
SPH Content Lab and Singtel - Singtel 5G security: Protect yourself from scammers
Automobili Lamborghini - The Engine Songs
TCO London and Virgin Media / O2 - England Rugby: Wear the Rose
Bonnier News and Apollo - Go. Live a little.
Glory Days and Stadium - Stadium - Vägen till ett maraton
Brand Movers and ProTreatment - ProTreatment x Kevin Magnussen: Pushing the Limits
Geelmuyden Kiese and Yara International - The Pulse
SPH Content Lab and Singlife - What I Wish I Knew in NS
Group SJR and Drax - Capture the Opportunity - Addressing the Climate Crisis
Geelmuyden Kiese and The Norwegian Labour Inspection Authority - FUKKIN BITSH SLUTT!
Spark Studios and Intel Corporation - Drone AI – Global Impact Festival
OTW and Volvo Penta - How Arctic surfing evolved a brand and disrupted a whole industry
Quantum Jump, Reload Pictures and AA Life Insurance - Giving Life to Muri's Story
Geelmuyden Kiese and Yara International - The Pulse
F&B Huskies and Fáilte Ireland - The Wild Atlantic Way ‘Wildness Trailer’
PMI Global Studio and Philip Morris International - PMI: The Future Reimagined
Kaptcha and BAE Systems Digital Intelligence - BAE Delivering the Mission Corporate Film
New Media and Mediclinic - Expertise you can trust
Group SJR and Drax - Offsets Aren't Enough - How Carbon Dioxide Removals Could be the Key to Net Zero
F&B Huskies and Fáilte Ireland - A Social Campaign that Keeps Ireland Discovering
COPE Content Performance Group and >redmail - Good Morning Heroes
VMLY&R / The Pharm and Boots - ITV & Boots slap on the Factor 50 with the perfect Summer partnership
VERB Interactive and Bermuda Tourism Authority - Bermuda Tourism Authority - Lost Yet Found
Medium Rare Content Agency and Officeworks - Officeworks TikTok Launch
New Media and Woolworths - Woolworths TASTE: The Loadshedding Cookbook
OTW and Holmen - Paper
Cedar Communications and British Airways - A new look for an inflight legend
Medium Rare Content Agency and Qantas - Qantas Diamond Issue
Sunday and Ocado - OcadoLife: A food magazine with tasty results
Hyper and Organization for Shelters in Norway and the Norwegian Equality and Anti-Discrimination Directorate (Krisesentersekretariatet (KSS) og Likestillings- og diskrimineringsombudet) - 67 vital death notices
Cedar Communications and Tesco - Tesco Magazine - the UK's favourite magazine
Dialogue Content Marketing and Health Spaces - Fortis Magazine
Dialogue Content Marketing and Bentley Motors - Bentley Magazine - from Generation X to Gen B
Rhotic Media and Financial Promoter - Financial Promoter
Newhall Publishing and Yoo - The Lakes by Yoo
Geelmuyden Kiese and The Norwegian Labour Inspection Authority - FUKKIN BITSH SLUTT!
Evoke Galliard and Recordati Rare Diseases - Pharmaceutical - #thisCushing, Global Awareness campaign - Cushing Syndrome
Sunday and The Institute of Chartered Accountants in England and Wales - The New Boardroom Agenda campaign
iO and Philadelphia - Beste Verstaanders
Geelmuyden Kiese and Fresenius Kabi - Tastes good. When nothing else tastes.
Mediacorp Brand Studio and Ministry of Health Singapore - Behind the mask
Hyper and Av-og-til - Children fall under the influence before you do
Geelmuyden Kiese and Deloitte - The UnSustainability Report
Dentsu Creative and Royal British Legion - Legion Magazine
Geelmuyden Kiese and INEOS - The Reservoir Refill
Oh My! Creative and Cadbury Fingers - Getting The Nation Talking…In BSL
Adspace Studio and Food Lover's Market - News24 in partnership with Food Lover’s Market: Feed Mzanzi
Kaptcha and Legal and General - Inclusive Capitalism
The Fifth and TSB Bank - A workplace that works for everyone
OTW and Holmen Paper - Paper
OTW and Swedish Red Cross - Hur mår du? (“How are you?”)
Recordati Rare Diseases - Pharmaceutical - #thisCushing, Global Awareness campaign - Cushing Syndrome
Ahead publishing and Sveriges Lärare (previously Lärarförbundet) - How do you write? (Hur skriver ni?)
Dialogue Content Marketing and Harley Owners Group® & Harley-Davidson® - DIALOGUE: HARLEY-DAVIDSON® 120th AND H.O.G.® 40th ANNIVERSARY FESTIVAL CONTENT
Sunday and The Institute of Chartered Accountants in England and Wales - The New Boardroom Agenda campaign
Medium Rare Content Agency and Australian Institute of Company Directors - Company Director
Redactive and Royal Town Planning Institute (RTPI) - The Planner
Cedar Hong Kong - Cathay content team - growth, togetherness, creative excellence
Splunk -
Expedia Media Solutions - Expedia Media Studio
Philip Morris International - PMI Global Studio
KINESSO - From Ideas to Impact
THE FIFTH - THE FIFTH
Medium Rare Content Agency - Coles magazine team
Cedar Communications - Cedar x Tesco
Adspace Studio - Media24's inhouse native content team
Zenith Global - Best Content Team Ever
iO and Nationaal Monument Kamp Amersfoort - De Verdwenen SS'er
M&C Saatchi World Services and NATO - Protect The Future
Tangerine Communications and Specsavers - Specsavers Second Squad
MEDIABRANDS CONTENT STUDIO and PROMOTUR TURISMO DE CANARIAS - DISCOVERING CANARY ISLANDS
COPE Content Performance Group and >redmail - Good Morning Heroes
OTW and Clas Ohlson - Shed Dreams ("Skjuldrömmar")
Bonnier News and Apollo - Go. Live a little.
SPH Content Lab and Singlife - What I Wish I Knew in NS
Ipsos (research support) and Autodesk - Autodesk's State of Design & Make Research Report
New Media and Woolworths - Woolworths TASTE Christmas
Geelmuyden Kiese and Vaillant - Growing by daring to be different
Neonet , MGV and Olympian City - NBA SUMMER BASE
Cedar Communications and Tesco - Supporting customers through the cost of living crisis
Geelmuyden Kiese and Vaillant - Growing by daring to be different
Oh My! Creative and Vodafone - 5G Christmas Carol
Anorak and Norwegian People's Aid - Amplifying the voices of local initiators
Dentsu Creative and TikTok - TikTok, That’s Hau
Anorak and Ruter - Summer travels for the people in Oslo
Dentsu Creative and Waitrose & Partners - Waitrose Food
The Frameworks and UST - The Frameworks and UST – building for boundless impact
Geelmuyden Kiese and Deloitte - The UnSustainability Report
Tangerine Communications and Jewson - Getting to grips with the new Building Regs
Ipsos (survey support) and Autodesk - Autodesk's State of Design & Make Research Report
Alma Brand Studio and DNA - Kyberrosvot (Cyber Crooks)
Geelmuyden Kiese and Yara International - The Pulse
PwC - PwC and the C-suite: The race for the future
3rdspace and NEC - Cyber Security
OTW and Volvo Trucks - Volvo Trucking Adventure - a journey of winning the hearts of truck drivers
The Hoffman Agency and Rakuten Advertising - Turning a concept into revenue-driving practical advice
Geelmuyden Kiese and INEOS - The Reservoir Refill
Hyper and Av-og-til - Children fall under the influence before you do
THE FIFTH and UKTV - The Birth Of A New Community
Smarts and Zalando - Developing an Always-on Creator Strategy for a European Fashion Powerhouse
Dentsu Creative and Beiersdorf - NIVEA: For Your Shade of Beautiful
Dentsu Creative and TikTok - TikTok, That’s Hau
New Media and Woolworths - Woolworths TASTE
Dentsu Creative and Beiersdorf - NIVEA: Wear Your Skin with Pride
W. Agency and Woolworths SA - Woolworths SA Beauty Is You
OneFifty Consultancy and iQ Student - First Class Student Performance
Say Communications and Gigamon - Raising deep observability awareness
Cedar Communications and Tesco - Supporting customers through the cost-of-living crisis
Bonnier News and XL-BYGG - XL-BYGG - XL-Hjälpen
Sanoma B2B Content Marketing and UPM Kymmene - Changing the perception of a new generation of thought leaders
Sanoma B2B Content Marketing and UPM Kymmene - Revamping UPM’s B2B communication: 10 x less content, 10 x more effective
Cedar Communications and Cathay Pacific - Inspiring the Cathay customer journey
Cedar Communications and British Airways - British Airways: Leading in a brave new world
Geelmuyden Kiese and Vaillant - Growing by daring to be different
Geelmuyden Kiese and Deloitte - The UnSustainability Report
Dentsu Creative and St. James’s Place - St. James’s Place - Investor Magazine
Adspace Studio and Clientele - Clientele Helping Hands
Dentsu Creative and NatWest - NatWest Cost of Living
Imprint and T. Rowe Price - T. Rowe Price Insights Program
iO and Nationaal Monument Kamp Amersfoort - De Verdwenen SS'er
Acast, iProspect and The Story Lab and The National Lottery - Our mission to get Millennials Sh ** ged, Married and Engaged
Alma Brand Studio and DNA - Kyberrosvot (Cyber Crooks)
Hyper and NKVTS - Nasjonalt kunnskapssenter om vold og traumatisk stress (Norwegian Centre for Violence and Traumatic Stress Studies) - GUT FEELINGS – the podcast that can save lives
Financial Times and Financial Times Commercial Department - The Next Five - A podcast series from the FT Partner Studio
PwC - Take On Tomorrow podcast from PwC
Dentsu Creative and Old Mutual - The Big Business Insights Podcast Series
Smart Media Agency and Fokus Podcast - Fokus Podcast: where content meets story
Pace and Truist - Truist: I’ve Been Meaning To Do That
Sport5 and Opel - The AI Robokeeper - Will man beat the machine?
Automobili Lamborghini - The Engine Songs
Stickyeyes and Hertz - Leading the electric rental revolution with Hertz
OTW and Volvo Trucks - Volvo Trucking Adventure - a journey of winning the hearts of truck drivers
Geelmuyden Kiese and Opel Norway x Norwegian Handball Federation - To everyone that supports the future: We support you
Heads & Tales / Hardie Grant Media and Mercedes-Benz Australia - Mercedes-Benz: EVeryday
Dialogue Content Marketing and Harley-Davidson® and the Harley Owners Group® - DIALOGUE: HARLEY-DAVIDSON® 120th AND H.O.G.® 40th ANNIVERSARY FESTIVAL CONTENT
Cedar Communications and Cathay Pacific - Adam White
Cedar Communications and British Airways - Helen Whitaker
Dentsu Creative and St James's Place - Lucy Douglas
Cedar Communications and Tesco - Sarah Alcock
Sunday and Ocado - Jessie Lear
Dentsu Creative and Waitrose & Partners - Jessica Gunn
PM, poslovni mediji and Mestna občina Ljubljana - Nenad Senić
Sunday and The Royal Institution of Chartered Surveyors - Ashley Stewart-Noble
borne and Go Construct - Real insight and real people.
Ipsos (research support) and Autodesk - Autodesk's State of Design & Make Research Report
Geelmuyden Kiese and Yara International - The Pulse
Sanoma B2B Content Marketing and UPM Kymmene - Changing the perception of a new generation of thought leaders – a data-led, audience-first insight strategy provided significant results for industry-leader UPM
Navigate Video and Diageo - Supercharging Diageo's YouTube Channel
Geelmuyden Kiese and Deloitte - The UnSustainability Report
GlobalData and Siemens - Revolutionising B2B Engagement: Data-Driven Excellence
OneFifty Consultancy and Watchfinder & Co - From data to sales
MEDIABRANDS CONTENT STUDIO and PROMOTUR TURISMO DE CANARIAS - DISCOVERING CANARY ISLANDS
TCO London and Oatly - Oatly x Sandwich Magazine: Brain Freeze
Euronews embrace and Kaspersky - Hacker: HUNTER: Building cyber immunity together
Spark Studios and Intel Corporation - Hope for Justice
Neonet , MGV and Olympian City - NBA SUMMER BASE
Adspace Studio and Nedbank - A story of trust: Adspace24's growing partnership with Nedbank
Adspace Studio and News24 - News24 Beyond the Byline
Geelmuyden Kiese and INEOS - The Reservoir Refill
Geelmuyden Kiese and Opel Norway x Norwegian Handball Federation - To everyone that supports the future: We support you
New Media and Woolworths - Woolworths TASTE Christmas
Expedia Media Studio and Brand USA - GoUSATV & Expedia
Greenpark and Campari Group - The Mixer
Cedar Communications and Tesco - Tesco Real Food
Tempesta Media - CoreForm™
New Media and Vodacom - Vodacom now!
Upstream - Grow mobile marketing platform
Geelmuyden Kiese and Deloitte - The UnSustainability Report
Pace and Verizon - Reimagining the Content Experience: Verizon’s Parenting in a Digital World Platform
Maverix and Visit Norway - From nowhere to Norway
MEDIABRANDS CONTENT STUDIO and PROMOTUR TURISMO DE CANARIAS - DISCOVERING CANARY ISLANDS
Indigenous Tourism BC and Destination British Columbia - Illahee: A Journey of Indigenous Culture and Connection in British Columbia
Bonnier News and Apollo - Go. Live a little!
Oh My! Creative and Hampton By Hilton - Breakfast Buffet Behaviours
Expedia Media Solutions and Brand USA - GoUSATV & Expedia
Cedar Communications and British Airways - Leading in a brave new world
Cedar Communications and Cathay Pacific - Inspiring the Cathay customer journey
Sunday and P&O Cruises - Arvia’s naming ceremony: a world first for P&O Cruises and Sunday
The Fifth and Eurostar - Eurostar Unfiltered
Zenith Global and Wella Professional - Taking (Hair)Care of Business
Greenpark and Campari Group - The Mixer
KINESSO and Nicorette - Transforming Performance in the Nic of Time
Navigate Video and Diageo - Supercharging Diageo's YouTube channel
Contented Brothers and Pure Storage - Data Matters
Mindshare and Legal and General - Navigating the Insurance Market
Group SJR and Interac Corp. - Closing the consideration gap with SEO-driven middleweight content
Sport5 and Opel - The AI Robokeeper - Will man beat the machine?
Neonet , MGV and Olympian City - NBA SUMMER BASE
Quietly and Sotheby's International Realty - Quietly Digital Design: Sotheby's International Realty Luxury Outlook Report
Tempesta Media - Employee Advocacy Program
Spark Studios and Intel Corporation - Quantum Software Development Kit
Group SJR - Rosie Lloyd
Cedar Communications - Elliot Harris
The Fifth - Sam Hills
Cedar Communications and Tesco - Nina Brennan
Cedar Communications and British Airways - Jamie McPherson
Redactive and Royal Town Planning Institute (RTPI) - Craig Bowyer
Medium Rare Content Agency and Qantas - Tony Rice
Medium Rare Content Agency and David Jones - Carly Roberts
Sunday and Ocado - Isabella Fernandes
Dentsu Creative and Waitrose & Partners - Kerry Wakefield
OTW - Kristian Strand
Dialogue Content Marketing - Lucy Perkins
Geelmuyden Kiese and Yara International - The Pulse
VMLY&R /The Pharm and Boots - An Unretouched Spring Fling for Boots Health & Beauty
Evoke Galliard and Recordati Rare Diseases - Pharmaceutical - #thisCushing, Global Awareness campaign - Cushing Syndrome
Dialogue Content Marketing and Bentley Motors - Escape the Expected
Greenpark & Remko Kraaijveld and Unilever Food Solutions - Future Menus
Sanoma B2B Content Marketing and UPM Kymmene - Re-imagining what B2B looks like – UPM caught the attention of global B2B decision-makers
Thais Bogarín - Essity
SPH Content Lab - Phin Wong
Cedar Communications - Louise Buxton
Group SJR and Spotify - Spotify Beach Virtual Experience at the 2023 Cannes Lions International Festival of Creativity
iO and Nationaal Monument Kamp Amersfoort - De Verdwenen SS'er
Smarts and Chessington World of Adventures - Sorry Surrey
Ahead publishing and Sveriges Lärare (previously Lärarförbundet) - How do you write? (Hur skriver ni?)
Geelmuyden Kiese and INEOS - The Reservoir Refill
Geelmuyden Kiese and The Norwegian Labour Inspection Authority - FUKKIN BITSH SLUTT!
iO and Philadelphia - Beste Verstaanders
Spoon Agency and Atlas Copco Vacuum Technique - Reimagine the future - a new vision, mission and strategy for Atlas Copco Vacuum Technique
New Media and Coca-Cola Beverages Africa - CCBA #WomenLead
OTW and NCC - André the explorer
New Media and Coca-Cola Beverages Africa - CCBA Project Horizon RISE
Greenpark and Unilever - All Things Hair
Bottled Imagination and AceOdds - The Fake footballer
Maze and Adrian Flux - Driving test waits
Mindshare and Legal and General - 'Moving House Stress Signals'
Sanoma B2B Content Marketing and UPM Kymmene - Pivoting the strategy to social
Imprint and FlexShares Exchange Traded Funds (Managed by Northern Trust) - FlexShares LinkedIn Library
Cedar Communications and Cathay Pacific - Expanding Cathay Cargo's channel mix: Cathay Cargo LinkedIn
Smart Media Agency and Punch Powertrain - Punch Powertrain - Driving B2B Success
Quietly and .SUCKS - Quietly Opportunity Domains for .SUCKS
Medium Rare Content Agency and Qantas - Qantas Think Event Series
Shaw Media and South African Poultry Association - Poultry Bulletin
Dialogue Content Marketing and Porsche Club GB - PORSCHE POST MAGAZINE
Cedar Communications and Barclays Avios Rewards - A connected journey for Barclays and British Airways
