Nominations 2017

We are excited to announce the nominations for this year’s International Content Marketing Awards. Massive congratulations to everyone that has been shortlisted!

In total, the 2017 International Content Marketing Awards has received:

  • Over 400 entries
  • Nominations from 135 agencies
  • Entries representing work for over 260 brands and businesses
  • Nominations from 23 different countries, including UK, USA, Canada, Germany, Hong Kong, Singapore, Australia, Sweden and Israel

Book your tickets for the awards evening at the-cma.com/awards-tickets

Download the nominations as a PDF here


Best Automotive

Title Client Agency
Harley Owners Group EMEA Communications Harley-Davidson EMEA Archant Dialogue
Fortheride.com Triumph Motorcycles Made by Sonder Ltd
ŠKODA Tour De Celeb ŠKODA MediaCom
Chrysler PacifiKids Chrysler Mosaic
#GetThereWithGinola Nissan Motor (GB) Limited Red Bee
The Iron Knight Volvo Trucks Spoon
Middle Lane Hogging Confused.com The 10 Group
Roadtrip for a Reason Land Rover The Precinct & Spark44
Bloomberg/BMW Group’s #Beyond100 BMW Group Vizeum & Ketchum
Chase Your Dream, No Matter What Bridgestone WeAreFearless


Best FMCG

Title

Client Agency
Count Your Chickens Birds Eye Inkling
Badger Ultimate Beer Sheds Badger Beer Joint
#Wimblewatch Evian MEC Wavemaker
Triggering the Need for Colgate Sensitive Pro Relief (CSPR) Colgate MEC Wavemaker
An Oykos Island Escape Danone MEC Wavemaker


Best Finance

Title Client Agency
Using Content to Stand Out EBS 256
Prosper and Thrive Santander Arnold Worldwide
House2Home Experian UK Brickwall
Cash Smart Wonga Cedar
Breaking Through Barriers with Good Vibes Sunny Inside Online
Smart Investor Barclays ITN Productions
Bringing Out Your Inner Entrepreneur Swedbank KIT Creative Studio
To Talk About Children’s Savings Swedbank KIT Creative Studio
Dare to Believe Allianz MediaCom
ContentLive RBS Group Progressive Content


Best Travel

Title Client Agency
Discovery and Silk Road Cathay Pacific Cedar
IAG Portfolio International Airlines Group Cedar
#OMGB Home of Amazing Moments VisitBritain Expedia Media Solutions
Holland Herald KLM Royal Dutch Airlines G+J Custom Content
The Vertical Penalty Scandic Hotels Geelmuyden Kiese
Qantas Magazine & Travel Insider Qantas Medium Rare Content Agency
SAS70 Scandinavian Airlines OTW
Exodus Travels Exodus Travels Red Bee
Destination Canada 2017 Destination Canada TCO London
IHG ‘Book Direct 2017’ InterContinental Hotels Group That Lot Creatives


Best Membership

Title Client Agency
InTheBlack CPA Australia Bauer Works, part of Bauer Media Group
The Club: British Airways British Airways Cedar
4thePlayer Professional Footballers’ Association Future Fusion
NS and SPOOR Membership NS (National Railway Netherlands) G+J Custom Content
Supply Management CIPS Haymarket Network
RSPB RSPB Immediate Media
My VIP Pets at Home John Brown Media
Changing Perceptions and Putting Members First Foodservice Consultants Society International (FCSI) Progressive Content
CIMA FM magazine The Chartered Institute of Management Accountants SevenC3
Girlguiding Girlguiding Sunday

Best Retail Consumer

Title Client Agency
East of England Co-op Customer Magazine East of England Co-op Archant Dialogue
Tesco Portfolio Tesco Cedar
Good Living ASDA Hearst UK
adidas GLITCH adidas GLITCH iris
Everyday Experts Shell iris
Waitrose Food Waitrose John Brown Media
Fresh Living Pick n Pay John Brown Media South Africa
John Lewis Edition John Lewis John Brown Media
KIWI LilleGo’ KIWI Minipris Spoon
#LOVEGIVING: Rewarding the Nations’ Christmas Givers with The Presents Of A Lifetime Very.co.uk The Story Lab & Vizeum

 

Best Non-Retail Consumer

Title Client Agency
Sonar Lapperre Bold & pepper
Gåsmamman – The Real Story C More Bonnier News Brand Studio and Wasp Communication
surviVR Samsung C – the branded CONTENT agency & Leo Burnett Israel & Reshet TV
The Last Druid Book Launch Novellist Glen L Hall Everything Different
Playing with Fire – The Unexpected Property Viewing The Norwegian Directorate for Civil Protection (DSB) Geelmuyden Kiese, Production Company: Globus Media
Power Your Passion Milton Keynes College Itineris
Direct Advice for Dads HBF Health Mahlab

 

Best Internal Company Engagement

Title Client Agency
Up To Speed 4You: British Airways British Airways Cedar
The Roger Collective Virgin Group John Brown Media
Your Steinhoff Steinhoff John Brown Media
The Patch Cadent Made by Sonder Ltd
t magazine Tesco Made by Sonder Ltd
Försvarets Forum Swedish Armed Forces Make Your Mark
IKEA Global Coworker IKEA OTW
Everything’s Possible (Alles Kan) VodafoneZiggo PROOF
Upside Down  (Op z’n kop) Ziggo PROOF
Pursuit The De Beers Group of Companies Sunday

 

Best Specialist

Title Client Agency
Trainspotting 2: Guide to Edinburgh Sony Pictures Home Entertainment 8 Million Stories
Clicks to Bricks in Six ASDA Blue 449
SurviVR Samsung C – the branded CONTENT agency & Leo Burnett Israel & Reshet
Toys Catalogue Tesco Cedar
The Truck Driver’s Mother The Norwegian Labour Inspection Authority Geelmuyden Kiese
Standing Up for the Children Without Care SOS Children’s Villages Geelmuyden Kiese
Playing with Fire – The Unexpected Property Viewing The Norwegian Directorate for Civil Protection (DSB) Geelmuyden Kiese, Production Company: Globus Media
Science of Play: Discover Toddlers Danone/Nutricia, Aptamil Growing Up Milk MEC Wavemaker
Salary Guides 2017 REED Punch Communications
#SheInspiresMe Twitter Twitter Studio

 

Best B2B

Title Client Agency
Generation Z, the Store & the Technology Ticking Clock Vodat International Fieldworks Marketing
The Truck Driver’s Mother The Norwegian Labour Inspection Authority Geelmuyden Kiese
We Have No One to Lose The Norwegian Labour Inspection Authority Geelmuyden Kiese
Believe in The UK International Campaign #GreatTrade UK Department of International Trade Bloomberg Media Studios
B2B Heroes Ziggo LVB
Inmarsat Aviation ‘Bring it On’ Inmarsat Aviation OgilvyOne Business
ContentLive RBS Progressive Content
The SAP Business Reimagined Tour SAP SAP
Land Business Strutt & Parker Sunday
RICS Thought Leadership Content Programme RICS Sunday

 

Best Real-Time Activation

Title Client Agency
#MGINSIDER – Hijacking London Fashion Week McArthur Glen ESI Media from 7Stars
Royal Hijacks ASDA Hoot
Smart Investor Barclays ITN Productions
The Show Matalan ITN Productions for ITV AdVentures
National Biscuit Day: The Ultimate Dunk Off – Live! Pladis – McVitie’s MEC Wavemaker
#SistersMeet Azamara Club Cruises VERB Interactive Inc.

 

Best Distribution Strategy

Title Client Agency
The Good, the Bad and the Hired REED ITN Productions
The Journey of Blood Sanquin Blood Supply LVB
Women In STEM Various Mediaplanet
Machine Conversations KONE Spoon
Impeller Distribution Campaign Xylem Spoon

 

Best Use of Date & Insight

Title Client Agency
Tesco Seasonal Planning Tesco Cedar
IAG AEROLab International Airlines Group Cedar
Fighting a National Trust Crisis: Restoring Public Opinion on Vaccination Conseil National de l’Ordre des médecins (French GMC) Citizen Press
The Truck Driver’s Mother The Norwegian Labour Inspection Authority Geelmuyden Kiese
Very Inspired Very John Brown Media
This Is Belonging The British Army/Capita plc Karmarama
Using Data to Break a Record Berghs KIT Creative Studio
We’ve got #ChristmasCovered Vodafone MEC Wavemaker
Voltarol – Back on Track GSK MediaCom
Salary Guides 2017 REED Punch Communications

 

Best Annual Content Strategy

Title Client Agency
Hyper Local, Persona Driven Content for Lead Generation EBS 256
TSB Local Pride TSB 360i Europe
British Airways: Pathfinder British Airways Cedar
myGalaxy Samsung iris
Waitrose Food Waitrose John Brown Media
My Pet Pals Pets at Home John Brown Media
Spinneys Magazine Spinneys John Brown Media
Direct Advice for Dads HBF Health Mahlab
Coop – a Brand Building Mediahouse Coop Norway Redink
Selling Australia to the World Tourism Australia Storyation

 

Best Use of Content on Owned Media Channels

Title Client Agency
IAG Portfolio International Airlines Group Cedar
Tesco Portfolio Tesco Cedar
SAGA: A Fairytale Journey Through the Norwegian Mountains The Norwegian Trekking Association (DNT) Geelmuyden Kiese
adidas GLITCH adidas GLITCH iris
Very Inspired Very John Brown Media
Direct Advice for Dads HBF Health Mahlab
Qantas Magazine & Travel Insider Qantas Medium Rare Content Agency
Coles Supermarkets Coles Supermarkets Medium Rare Content Agency
Home.Barclays – Content Strategy Relaunch Barclays Speak Media
IHG ‘Book Direct 2017’ InterContinental Hotels Group That Lot Creatives

 

Best Use of Monetised Content

Title Client Agency
IAG Media International Airlines Group Cedar
The App That Came to Life The Oslo District of Aker Brygge Geelmuyden Kiese
The Big Day Out c2c MEC Wavemaker
Qantas Magazine & Travel Insider Qantas Medium Rare Content Agency
Coles Supermarkets Coles Supermarkets Medium Rare Content Agency
Sainsbury’s magazine Sainsbury’s SevenC3

 

Best Content Campaign

Title Client Agency
Elle’s Christmas Star Cystic Fibrosis Trust Cystic Fibrosis Trust
1066: Year of the Normans English Heritage English Heritage
#BeHeard: AJ Fight of the Century Beats by Dre Havas Media, Sky Media, Anomaly, PMG, Laundry Service
From Selfie to Self-Expression Huawei Hill+Knowlton Strategies
The Show Matalan ITN Productions for ITV AdVentures
ŠKODA Tour De Celeb ŠKODA MediaCom
Be Ready For life Manulife Singapore Mediacorp Brand Studio
Unite for Parkinson’s Parkinson’s UK / European Parkinson’s Disease Association Speak Media
KIWI LilleGo’ KIWI Minipris Spoon
The Fifth Sense CHANEL Virtue / VICE

 

Best Use of Innovation

Title Client Agency
surviVR Samsung C – the branded CONTENT agency & Leo Burnett Israel & Reshet TV
Fantasy Stable League Godolphin CPL
Discover Your Aloha The Hawai’i Tourism Authority Expedia Media Solutions
adidas GLITCH adidas GLITCH iris
adidas #myneolabel adidas iris
Cracking the Developer Content Code:  Driving Content Resonance for Hard to Reach Technical Audiences Microsoft Metia
Cadbury Buttons Taking You on a Trip Down Memory Lane Cadbury The Story Lab & Carat

 

Best Use of Print Within a Multi-Media Campaign

Title Client Agency
Center Parcs’ Village Life Magazine Center Parcs Archant Dialogue
High Life British Airways Cedar
Tesco Magazine Tesco Cedar
First: British Airways British Airways Cedar
Excelente: Iberia Iberia Cedar
Icon – The Official Story of the Series Land Rover and Defender Land Rover Foxtrot Papa
Range Rover Velar and Jaguar E-Pace Jaguar Land Rover Foxtrot Papa
John Lewis Edition John Lewis John Brown Media
Delta The Institute and Faculty of Actuaries (IFoA) Redactive
Sainsbury’s Magazine Sainsbury’s SevenC3

 

Best Social

Title Client Agency
The Social Lead Gen Revolution EBS 256
Harley-Davidson EMEA Events Harley-Davidson EMEA Archant Dialogue
The Norwegian King’s Speech Sylvsmidja (The Silver Blacksmith) Geelmuyden Kiese
adidas Neo Snapchat adidas iris
YESldn – Social Influencer Video Campaign Youth Employment Skills London (Reed In Partnership) JBH – The Content Agency
Chef Sipho Videos Pick n Pay John Brown Media South Africa
Badger Ultimate Beer Sheds Badger Ales Joint
#Wimblewatch Evian MEC Wavemaker
The Bachelorette Hilton Head Island VERB Interactive Inc.
#FollowTheSpiders Warner Bros. Studio Tour London – The Making of Harry Potter Warner Bros. Studio Tour London – The Making of Harry Potter

 

Best Use of SEO

Title Client Agency
Mythical Creatures Campaign Expedia BlueGlass
London Under the Microscope Staveley Head Branded3
Owning Sleep Through SEO Dreams Inside Online
Are You Sitting Comfortably? Canesten MediaCom
Driverless Cars: Gearing Up for a New Era of Motor Insurance Adrian Flux Insurance Group ToTheEnd and Further
The National Federation of Independent Business (NFIB) The National Federation of Independent Business (NFIB) VERB Interactive Inc.

 

Best Video – Singular

Title Client Agency
A1 Net Cube Influencer Marketing with Fabio Wibmer A1 Telekom Austria AG Austria.com/plus
Catsnake: UNICEF Generation UNICEF UK Catsnake Film
The Ultimate Housewarming Aston Martin Foxtrot Papa
The Truck Driver’s Mother The Norwegian Labour Inspection Authority Geelmuyden Kiese
Sevens from Heaven HSBC Hill+Knowlton Strategies
Behind the Controls of Amsterdam Arena Stadium Nuon Energy LVB
Steps for Life Suicidprevention i Väst & Västra Götalandsregionen OTW
#iwasinspired Wiley Author Story video Wiley Plainsight
Salary Guide REED Progressive Content
Recruitment Campaign SOS Alarm Spoon

 

Best Video – Series

Title Client Agency
The AXA Research Files AXA (Paris) Coasthouse Productions
The Recruits / Bundeswehr – Die Rekruten Federal Armed Forces / Bundeswehr CROSSMEDIA / Castenow Communications
The Show Matalan ITN Productions for ITV AdVentures
YESldn – Social Influencer Video Series Youth Employment Skills London (Reed In Partnership) JBH – The Content Agency
Livera #nothingtohide Livera LVB
#Wimblewatch Evian MEC Wavemaker
Allianz. Dare to Believe Allianz MediaCom
ŠKODA Tour De Celeb ŠKODA MediaCom
Anytime’s Playtime feat. Sarah Sjöström Betsson OTW
Game Changers Brand USA Sparkloft Media

 

Best Use of Illustration

Title Client Agency
Hyundai Mercury Prize Illustrations Hyundai Motor UK Big Group
Made in the UK: Business Life British Airways Cedar
Rotterdam Rises: Excelente Iberia Cedar
UNICEF: A wall to remember UNICEF France Citizen Press
Scouting The Scouting Association Immediate Media
Paragraph Sappi John Brown Media
Broccoli & Brains Lighterlife Made by Sonder Ltd
Grand Central Art Meets Style AW17 Grand Central Shopping Centre (QIC) Plump + Spry
CIMA FM magazine Chartered Institute of Management Accountants SevenC3
Modus RICS Sunday

 

Best Use of Photography

Title Client Agency
High Life British Airways Cedar
Business Life British Airways Cedar
Icon – The Official Story of the Series Land Rover and Defender Land Rover Foxtrot Papa
Kenya Airways and Msafiri inflight magazine Kenya Airways G+J Custom Content
Good Living ASDA Hearst UK
John Lewis Home John Lewis John Brown Media
Waitrose Food Waitrose John Brown Media
John Lewis Edition John Lewis John Brown Media
Very Inspired Very John Brown Media
John Lewis Baby SS17 John Lewis Sunday

 

Editor of the Year

Title Client Agency
Kerry Smith British Airways Cedar
Jesus Huarte Iberia Cedar
Tim Hulse British Airways Cedar
William Sitwell Waitrose John Brown Media
Leah Mennies Hannaford Supermarkets John Brown Media
Kate Cornish Pets at Home John Brown Media
Andrew Geekie RS Components & St. James’s Place (SJP) SevenC3
Helena Lang Sainsbury’s SevenC3
Kenny MacIver Fujitsu SevenC3
Oliver Parsons RICS Sunday

 

Designer of the Year

Title Client Agency
Kris Short Nikon, Eurostar, Mandarin Oriental Cedar
Nacho Cachero Iberia Cedar
Steve Ellul Cathay Pacific Cedar
Jamie Trendall American Airlines, Virgin Atlantic, Etihad Airways, Qatar Airways, CF Bucherer and more Ink Global
James Tangwood Virgin Group John Brown Media
Clare Watters John Lewis John Brown Media
Laura Eyres John Lewis John Brown Media
Kerry Wakefield Waitrose John Brown Media
Christie Ferdinando RICS Sunday

 

Rising Star

Title Agency
Stephen Kenwright Branded3
Kateřina Borovanská FREYA
Tom Cornish MEC Wavemaker
Adam Woodbridge REED
Andrew Wells SevenC3
Emma Rees SevenC3
Maxine Marshall SevenC3
James Rumball SevenC3
Anisa Awad VERB Interactive

 

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