About the event

The CMA Content Breakfast is a webinar series which focuses on a particular area within the content industry, with a number of experts joining us for a packed morning session. The aim is to up-skill you in different areas of content marketing and provide tips and tools that you can use to enhance your own strategy.

It also provides our audience with an opportunity to chat with others in the content community, with the opportunity to share your take on the topic and put forward questions to our speakers.

For this online event we’ll be joined by content marketing leaders to discuss the different distribution methods seen within our industry. Discussing the advantages and disadvantages whilst looking at the use of long form content, print, blogs, video and others. Our panel will also talk about when they are used at their best and how to best plan for distribution of content.

The Content Breakfast will see each speaker present for 20 minutes, followed by a Q&A where you can put your own discuss or ask questions. They are free to join and we’d love to see you there!

Register for free

Can’t join us live? By registering you can watch the replay of this event after the session at a time that suits

Meet the speakers

Mel Wilcockson, A Magazine Distribution Strategy, and Beyond!
Client Services Director, Archant Dialogue

Mel has worked in Dialogue for over six years, leading the client services team whilst managing her own portfolio of clients. Having worked directly with brands such as Royal Ascot, Burgess, Bentley and ACS, Mel has first hand experience in the luxury space. She is responsible for planning, developing and managing all aspects of our client projects and directing the client services team in successfully meeting our client and agency objectives.

Preparing a magazine distribution strategy, starting from the client brief all the way through to delivery. How we use data and insight to understand the audience, before selecting the placement options.  Then through to repurposing the content beyond the magazine, exploring where and when other platforms come into the mix through a detailed content ecosystem.’

Duncan Milne, Integrating Content Distribution
Managing Director, IMPRINT

Duncan is Managing Director at Imprint Content based in New York City. Duncan’s been in the content marketing business for many years both in the UK and the US.  He has worked on some of the most complex and successful content programs around for clients that include Virgin, Whole Foods Market, Bloomingdale’s, Walmart, Kaiser Permanente, Wells Fargo and Visa. Duncan combines a deep commitment to an audience-first content strategy with a passion for creativity, innovation and data.

Chloe Hutchinson, Why Digital PR is the Most Effective Distribution Method in 2021
Digital PR Director, iProspect

Chloe moved into Digital PR three years ago, after spending four years developing her PR skills in traditional agencies. She has taken a leading role in innovating and evolving the audit and strategy process for Digital PR at iProspect, ensuring the right tactics are proposed to each client to help drive SEO success. Through her contribution, Chloe was nominated for Rising Star at the CMA Awards 2020. 

Amy Wheaton, Creating a Content Calendar Worth Amplifying
Head of Marketing at VERB Interactive

Amy leads the marketing team at VERB Interactive, a digital agency that creates inspired marketing for the world’s best travel experiences. With a background encompassing public relations, journalism, creative copywriting, and e-commerce, she has a well-rounded approach to digital marketing and believes that every online experience can (and should) be fun.

Stephanie McGrath, Creating a Content Calendar Worth Amplifying
VP of Strategy at VERB Interactive

Stephanie graduated from the University of King’s College with a Bachelor of Journalism Honours degree in 1999. She continuously grows her skillset and creative background with courses such as Video Storytelling at the Berkeley School of Journalism and Writing with Style at the Banff Centre for the Arts. In 2018, she completed Seth Godin’s altMBA program.