Host: Bruce Daisley

Bruce is one of the UK's most influential voices on fixing work, recognised as one of the world's top 10 voices on the future of work by LinkedIn. Bruce is widely published in titles like the Washington Post, Harvard Business Review, Wall Street Journal and The Guardian. His latest book, Fortitude, was described by the Financial Times as the 'best business book of the year'. 

He's recently been appointed as a Visiting Honorary Professor at Bayes Business School at City University in London with a focus on organisational culture and the MBA programme.

Previously he spent over a decade running Twitter and YouTube (the latter at Google) for Europe, leaving Twitter as its most senior leader outside of the US. Bruce runs the Apple number 1 Business Chart topping podcast Eat Sleep Work Repeat on work culture.

Host: Amy Goodman, Team People

This panel features leaders from diverse organisations, all dedicated to minimising their environmental footprint and fostering a more sustainable future. Including a B-Corp content agency, our panel will share actionable insights into innovative practices, sustainable sourcing strategies, and impactful carbon reduction initiatives.

Our audience will gain valuable perspectives on how businesses of all sizes can adopt practical and scalable solutions to accelerate environmental progress. From supply chain optimisation to the latest in eco-friendly technology, this session aims to inspire and empower industry professionals to drive meaningful change within their organisations and beyond.

Host: Ryan Battles

In an increasingly digital world, print continues to captivate audiences, proving that some things never go out of style. This panel brings together passionate advocates of printed marketing who believe in its unique power to create lasting connections and enhance brand presence. Our panel will share why print remains a crucial element in multi-channel strategies, how it can complement digital touch-points, and how brands can leverage print to engage audiences on a deeper, more memorable level.

Host: Olly Foot, 7C3

In an era where consumers expect all brands to reflect the topics, causes and passions that are important to them, food brands in particular, are setting new benchmarks for excellence. This talk will look into how leading industry players collaborate to craft unforgettable food experiences that meet evolving customer demands. From understanding the healthiness of the ingredients used, to curating compelling food content, discover the strategies behind their commitment to quality, creativity, and a healthy future.

Host: James Erskine, Rocket

This panel will explore the unique challenges of creating content for young audiences, focusing on how they effectively engage both children and their parents. Parents prioritise trustworthiness, educational value, and safety, while kids seek creativity, fun, and relevance. The discussion will examine strategies for appealing to these dual audiences, the ethical considerations of marketing to children, and how publishers adapt to changing platforms and consumption habits to deliver impactful and responsible youth content.

Host: Alan Dykes

Dialogue Content Marketing – winner of the Content Marketing Association’s coveted Agency of the Year award in 2022 and 2033 – will be convening a panel hosted by Executive Director, Alan Dykes. The panel will include brands and community solution providers in an energised discussion about the importance of brand communities in the diverse marketing mix of 2025, how to engage with them and how to make content that works.

Alan’s experience in community engagement goes back to his days as a journalist for ZDnet, his experience marketing brands like Tom Clancy’s Rainbow Six, Assassin’s Creed and Rocksmith at Ubisoft and his current multi-award nominated experiences with Harley-Davidson’s Harley Owners Group. We’ll also be discussing the importance of external communities – such as Influencer audiences.

Host: Imogen Naylor-Higgs, BBC

As content marketers we’re significantly investment in crafting eye-catching content that gets that into our audiences feeds. But what are the secrets to keeping audiences glued to that content? How do you maximise your investment in content to ensure audiences watch the content all the way through, engage with your brand messages and, most importantly, embed these within their memory?

This session with the BBC StoryWorks Head of Marketing would look at the data behind what keeps viewers glued, utilising a study into the 500+ films produced by BBC StoryWorks to identify what are the common traits that keep audiences watching. We’ll draw on BBBC proprietary studies and dive into a data-led approach to storytelling.

Host: Matt Potter

Panel:

- Annabel Engels | Mother
- Lani Carstens | Hogarth
- Aziza Makamé | Independent Strategy Director

This panel looks at the unexpected victories that drive measurable ROI for some of the biggest brands. Through real-life examples and compelling stories, our panel will share insights into how unconventional strategies, creative risks, and unanticipated tactics led to remarkable outcomes.

Host: Neha-Tamara Patel, Condé Nast