About the CMA

Our aim is to champion and represent the international content marketing industry, supporting and celebrating excellence.

To build a powerful community of specialist content marketers, by enabling agency and brand teams to develop and showcase their knowledge and skills, and profile their expertise.

To provide members with a platform to grow and profile their expertise, and share best practice across the international content marketing community.

Rob John, Managing Director of the CMA

“As a not-for-profit membership organisation we are proud to support members across the globe. We now have members that cover the entire content marketing industry, from contract publishing and branded content, to content production, SEO, and PR. Our members include a multitude of content and marketing agencies, brands from various sectors, as well as freelancers and students.

We use our experience and expertise to advise and promote brands and media agencies in the world of content.

The Evolution of the Content Marketing Association.

Founded in 1993 as the Association of Publishing Agencies (APA), the Content Marketing Association (CMA) has been at the forefront of the evolving content industry. Originally established to represent custom publishing agencies, the APA focused on creating branded magazines and newsletters. However, as the digital landscape expanded, so too did the industry.

In 2012, recognising the shift from print to digital, the APA rebranded as the CMA. This marked a broader focus on all forms of content marketing, from social media to video production. The association now champions a wide range of content-driven services, advocating for the value of content marketing and setting industry standards.

CMA Management Team