2024 SHORTLIST AND
WINNERS
INTERNATIONAL CONTENT MARKETING AWARDS: 2024
AWARD CEREMONY 16/01/25
🏆
AWARD CEREMONY 16/01/25 🏆
The Content Marketing Association has a proud tradition of recognising exceptional work, and we’re delighted to reveal this year’s shortlist. Each shortlisted entry has truly earned its place, and are now in strong contention to win a trophy at this year’s award ceremony.
The second round of judging will soon be underway to select this year’s gold, silver, and bronze winners and we warmly invite you to join us in London on Thursday, 16th January 2025, for the awards ceremony, held in the evening of our annual Content Marketing Summit.
BEST AGENCY: LARGE
Winner: Mahlab
Runner-up: New Media
Bonnier News
Cedar Communications
Schibsted
Verb Interactive
BEST AGENCY: MEDIUM
Winner: Zenith International
Runner-up: Newhall Publishing
Dialogue Content Marketing
Imprint
BEST AGENCY: SMALL
Winner: Rocket
Runner-up: 3rdspace
1473 Media
Steen Agency
Storythings
Wonderthink
BEST CONTENT CAMPAIGN
Gold: Soil Poetry | Geelmuyden Kiese & Yara International
Silver: A Ball for the Planet | Sporting Eric & Rhino Rugby
Bronze: The people you love VS The Internet you also love | SPH Content Lab & Singtel
“FWA!” - Bringing Flexible Work Arrangements to life | SPH Content Lab & Ministry of Manpower
#GetCookingWithUs | Greenpark & Del Monte Kitchenomics
BREAKING TRAILS | TCO London & The GORE-TEX Brand
Energistudion | Make Your Mark & Vattenfall
Gallery in the Skies: artwork at 35,000 feet | Cedar Hong Kong & Cathay Pacific
Global Investment Summit 2024 | Ride Shotgun & HSBC
Holiday Mode: Activated | Manchester Airport
Keep Discovering Car-Free, Carefree Travel | Forsman & Bodenfors & Fáilte Ireland
The World’s Fastest Accountant | Sunday & The Institute of Chartered Accountants in England and Wales (ICAEW)
This apple can save the world | W.Creative & Woolworths South Africa
BEST USE OF PRINT
Gold: Soil Poetry | Geelmuyden Kiese & Yara International
Silver: OcadoLife | Sunday & Ocado Retail
Bronze: Pets magazine | Dentsu Creative & Pets at Home
Iconic Magazine | Newhall Publishing & Iconic Luxury Hotels Limited
Metropolitan: on the right track with creative refresh | Cedar & Eurostar
MissionSquare Retirement Magazines | Imprint & MissionSquare Retirement
MO Magazine: worth getting out of bed for | Cedar & Mandarin Oriental
Our BA | Cedar & British Airways
TESCO FESTIVE FOOD TO ORDER BROCHURE GUIDE 2023 | Cedar & Tesco
Tesco Magazine | Cedar & Tesco
WINGS | Ink & Eurowings
Woolworths TASTE: The Final tribute Issue | New Media & Woolworths Foods
BEST PURPOSE-LED CONTENT
Gold: This apple can save the world | Woolworths South Africa
Silver: A Ball for the Planet | Sporting Eric & Rhino Rugby
Bronze: Nathan’s Story | 3rdspace & The Kids Cancer Project
Be The Match | N365 & National Marrow Donor Program (NMDP)
Change the Course - for a Better World Cup | Pol & KPMG Norway
Healthier Together | BBC Storyworks & World Health Organization Foundation
Honor the Challenger | BBC StoryWorks APAC & HONOR
Legion magazine | Dentsu Creative & Royal British Legion
Proactive Defense in a World of Cyber Uncertainty | Armis
Secure Futures: Building a safe, secure, sustainable future for all | PA Consulting
Unsilence The Crowd | Sela & Newcastle United
BEST B2B CAMPAIGN
Gold: From Dollar One | Group SJR & Interac Corp.
Silver: The Human Component | BBC Storyworks & Consumer Technology Association
Bronze: What Does It Take? | 3rdspace & Aurecon
Caught every big fish with a targeted brand content campaign | Iteo & SD Worx
Change the Course - for a Better World Cup | Pol & KPMG Norway
Everyday Heroes | Mahlab Media & ABB
GE HealthCare: Breakthroughs | Group SJR & GE HealthCare
Minglei | Geelmuyden Kiese
Soil Poetry | Geelmuyden Kiese & Yara International
Supply Chain Nightmares: How Deposco Saves You from Disaster | Deposco
BEST ANNUAL ALWAYS-ON CONTENT STRATEGY
Gold: Tesco | Cedar & Tesco
Silver: Woolworths TASTE’s digital-first strategy | New Media & Woolworths
Bronze: Outstanding Natural Holidays | Newhall Publishing & Forest Park
Joyscrolling | Dentsu Creative South Africa & Beacon
Nikon Magazine | Cedar & Nikon
Sage Advice: Brand to demand content engine to attract, engage, and convert | Sage
The Cathay content world | Cedar Hong Kong & Cathay Pacific
The Swedish Heart-Lung Foundation 120 Years | Bonnier News & The Swedish Heart-Lung Foundation
the Visit Norway chronicles | Visit Norway & Innovation Norway
Vodacom now! | New Media & Vodacom
Working for fossil freedom | Make Your Mark & Vattenfall
BEST USE OF VIDEO: SERIES
Gold: Level-Up Video Series | Column Five & Good Secrets & Greenlight
Silver: “FWA!” - Bringing Flexible Work Arrangements to life | SPH Content Lab & Ministry of Manpower
Bronze: Super Supper Clubs series | Media Studio, Expedia Group & Jordan Tourism Board
”Another Ball Game” | Schibsted Partnerstudio and Mindshare Norway & The Norwegian Directorate of Health
“Beauty Solution or Beauty Illusion? | DPG Media, Studio M, Wavemaker & WELEDA Benelux
Clas Ohlson | OTW & Clas Ohlson
Cody Yellowstone: Heartbeat of the Rodeo | VERB Interactive & Cody Yellowstone
Gallery in the Skies: artwork at 35,000 feet | Cedar Hong Kong & Cathay Pacific
Keep Discovering Car-Free, Carefree Travel | Forsman & Bodenfors & Fáilte Ireland
Selamat Kembali to Malaysia | BBC StoryWorks APAC & Malaysia Tourism Promotion Board
Sustainable Bites: Food and Our Future | The University of British Columbia
The Climate & Us | BBC Storyworks & Global Climate & Health Alliance
Winning at B2B with influencer led micro learning | 256 & Fáilte Ireland, National Tourism Authority
BEST USE OF VIDEO: INDIVIDUAL
Gold: Visions of the Future | BearJam Productions & Osprey Charging Network
Silver: Nathan’s Journey | 3rdspace & The Kids Cancer Project
Bronze: Scoliosis Warrior | New Media & Mediclinic
A Ball for the Planet | Sporting Eric & Rhino Rugby
A unique journey through London’s iconic business spaces | 1473 Media & Workspace
The Pieces of London – The Shard 2023 Christmas Lights | Sunday & The Shard
From transformation to triumph: How video drove Colt’s brand reinvention | Colt Technology Services
Grandma’s Heirloom Tomatoes | Medium Rare Content Agency & Coles
Of Life, Love and Food | New Media & Eat Out
The creation of advanced Aluminium machining solutions | Steen Agency & Sandvik Coromant
BEST INTER-COMPANY ENGAGEMENT
Gold: The Balloon | OTW & Volvo Group
Silver: Change the Course - for a Better World Cup | Pol & KPMG Norway
Bronze: Woolworths Shop Talk, August 2024 | New Media & Woolworths
A transformation from petroleum to offshore | Geelmuyden Kiese & The Norwegian Offshore Directorate
Frisco Rail District Brand Development | VERB Interactive & Visit Frisco
John Deere Inter-Company Engagement | Spiro & John Deere
One CCBA community on CCBA Viva Engage | New Media & Coca-Cola Beverages Africa (CCBA)
The job ad in space | Sannum & Bergestuen & Horten kommune
The signature of trust | Sannum & Bergestuen & The Norwegian Institute of Public Accountants / Revisorforeningen
Vodacom One Spirit Q2 | New Media & Vodacom
BEST TRAVEL
Gold: Keep Discovering Car-Free, Carefree Travel | Forsman & Bodenfors & Fáilte Ireland
Silver: Untold Storytelling Series | South Australian Tourism Commission
Bronze: Rylan’s Red Spirit in Training | Oh My! Creative & Virgin Atlantic
A portrait of Macao | BBC StoryWorks APAC & Macao Government Tourism Office
Guardian On The Reef | Expedia Group, Media Studio & TTNQ - Tourism Tropical North Queensland
High Life: navigating the cost-of-living crisis for a premium airline | Cedar & British Airways
Qantas | Medium Rare Content Agency & Qantas Airways
See Great Britain Differently | Pepper & VisitBritain, Tripadvisor
Super Supper Clubs series | Expedia Group, Media Studio & Jordan Tourism Board
Takeoff | Schibsted Partnerstudio & Norwegian
The Cathay content world | Cedar Hong Kong & Cathay Pacific
BEST CONTENT TEAM
Gold: The Cathay content team | Cedar Hong Kong & Cathay Pacific
Silver: Woolworths TASTE | New Media & Woolworths
Bronze: La Difference | W.Creative & Woolworths South Africa
Bentley Communications team | Dialogue Content Marketing & Bentley Motors
Tesco | Cedar & Tesco
The CTRL+C Writers | Zenith International
DESIGNER OF THE YEAR
Gold: Pete Alison | Ink & Virgin Atlantic
Silver: David Twardawa | Redactive
Bronze: Jamie McPherson | Cedar & British Airways
Emily Sear | TCO London & Amazon Studios
Lucy Perkins | Dialogue Content Marketing
EDITOR OF THE YEAR
Gold: Hannah Ralph | Cedar & British Airways
Silver: Jessie Lear | Sunday & Ocado Retail
Bronze: Jessica Prupas | Ink & Virgin Atlantic
Andrew Johnson | Cognition Agency & Connex
Rhys Maliphant | Group SJR & Bayer, Intel, EY, Drax and Dassault Systèmes
CONTENT PERSON OF THE YEAR
Gold: Darshini Shah | T. Rowe Price
Silver: Jason Braddy | MSQ
Bronze: Georgina Williams | Cedar
Rich Berry | Dialogue Content Marketing
Tom Smith | Dialogue Content Marketing
RISING STAR
Gold: Anna Olsson | Make Your Mark
Silver: Ellie Dean | Dialogue Content Marketing
Bronze: Francesca Whitehall | Sage
Billy Betts | Dialogue Content Marketing
Hampus Nilsson | OTW
BEST BRANDED PODCAST
Gold: A Foot in the Door | Oh My! Creative & Get It Right From A Genuine Site and Creative Content UK
Silver: How Scammers Can Make You an Involuntary Porn Star | Schibsted Partnerstudio & Telenor
Bronze: Turvallaan - Face Flat podcast | Sanoma Media Finland & Turva
AXIOM Insights Learning & Development Podcast | AXIOM Learning Solutions
Life’s Booming | Medium Rare Content Agency & Australian Seniors
Phoenixed: Inside Canada’s payroll disaster | Storythings & Global Payroll Association
War Wound (”Oorlogswond”) | iO The Netherlands & National Monument Kamp Amersfoort
BEST PARTNERSHIP
Gold: Connecting to a Better Future | Custom Content from The Wall Street Journal & Samsung
Silver: GORDON RAMSAY X SANDWICH MAGAZINE | TCO London & Studio Ramsay
Bronze: HEERAMANDI: THE DIAMOND BAZAAR | GREY ALCHEMY & NETFLIX INDIA, BHANSALI MUSIC
A partnership that is music to your ears! | DPG Media, Studio M, Wavemaker & Perfetti van Melle
Everyday Heroes | Mahlab Media & ABB
Genetic Conversations | Citeline/Pharma Ignite & Thermo Fisher Scientific
Harley Owners Group and Insta360 | Dialogue Content Marketing & Harley-Davidson
The Swedish Heart-Lung Foundation 120 Years | Bonnier News & The Swedish Heart-Lung Foundation
BEST SPECIALIST CAMPAIGN
Gold: A Ball for the Planet | Sporting Eric & Rhino Rugby
Silver: The MOREtime Project | Geelmuyden Kiese & Finnmark and Nord-Troms
Bronze: Bentley Extraordinary Journeys | Dialogue Content Marketing & Bentley Motors
A Smarter Way to Organize Your Home | Schibsted Partnerstudio & IKEA
Diversiteit & Inclusie | Contentway & Mastercard, Schiphol, Primark, Prorail, TikTok and others
GE HealthCare: Breakthroughs | Group SJR & GE HealthCare
Run The City | Glory Days & Stadium och ASICS
BEST MEMBERSHIP
Gold: E+T media brand | Redactive & Institution of Engineering and Technology (IET)
Silver: Resilience and Renewal campaign | Sunday & The Institute of Chartered Accountants in England and Wales (ICAEW)
Bronze: The RSPB Magazine | Our Media & The RSPB
Badges Magazine - The lifestyle of racing | Cedar Hong Kong & The Hong Kong Jockey Club
Boundless - the club for public sector and civil servant workers, past and present | Our Media & Boundless
Company Director | Medium Rare Content Agency & Australian Institute of Company Directors (AICD)
Harley Owners Group Rally 2024: Senigallia | Dialogue Content Marketing & Harley-Davidson
The Club: demonstrating loyalty for British Airways | Cedar & British Airways
BEST FINANCE
Gold: Galaxy Brain Investor | Euronews Embrace & Capital.com
Silver: Commonwealth Bank | Medium Rare Content Agency & Commonwealth Bank
Bronze: Ampersand | M&G Investments
Global Investment Summit 2024 | Ride Shotgun & HSBC
Home Truths: How Your Everyday Habits Impact The Planet | Financial Times & Lombard Odier
Investor Magazine | Dentsu Creative & St. James’s Place
T. Rowe Price Insights | Imprint & T. Rowe Price
BEST CONTENT PLATFORM
Gold: Create relaunch | Mahlab and Engineers Australia
Silver: Mediclinic Baby | New Media & Swipe iX & Mediclinic
Bronze: How Peoplesafe achieved an 85% win rate with Turtl | Peoplesafe
Coles Great Lengths for Quality | Medium Rare Content Agency & Coles
Dagens Industri, di.se | Bonnier News & Dagens Industri
Estetikk | Schibsted Partnerstudio & Lyko, Boys of Europe, Eurosko, Kappahl, Sandvika Storsenter, Noma Norge, Aix, Bjorklund
Guardian of the reef | Expedia Group, Media Studio & TTNQ - Tourism Tropical North Queensland
BEST USE OF SEO
Gold: The Mixer | Greenpark & Campari Group
Silver: Increasing Organic Sessions 2400% in 1 year | Twisted Pear Studios & YuLife
Bronze: Beauty Empowerment Through Search | Greenpark & BeautyHub
More Than Just a Website | BrandHouzz Digital & EthosEnergy
Sticky and giffgaff | Sticky & giffgaff
White Lady Funerals | Wonderthink & White Lady Funerals
BEST CONSUMER CONTENT
Gold: The people you love VS The Internet you also love | SPH Content Lab & Singtel
Silver: Life Is Food | Sanoma Media Finland & OMD & S-market
Bronze: Jarrolds Magazine | Dialogue Content Marketing & Jarrolds
Portrait for Everyone | BBC StoryWorks APAC & TECNO
Waitrose Food | Dentsu Creative & Waitrose
BEST USE OF INNOVATIVE TECHNOLOGY
Gold: Unsilence The Crowd | Sela & Newcastle United
Silver: The job ad in Space | Sannum & Bergestuen & Horten kommune
Bronze: This apple can save the world | W.Creative & Woolworths South Africa
From Global Tastes to Personal Palates | Movable Ink & Marley Spoon
Run The City | Glory Days & Stadium och ASICS
Beyond silicon shores | BBC StoryWorks APAC & Taiwan External Trade Development Council
BEST USE OF IMAGERY
Gold: Soil Poetry | Geelmuyden Kiese & Yara International
Silver: A transformation from petroleum to offshore | Geelmuyden Kiese & The Norwegian Offshore Directorate
Bronze: The Harley Owners Group in 2024 Photography | Dialogue Content Marketing & Harley-Davidson
Skin positivity in print | The Pharm (part of VML) & Boots UK
The TechSkills Journal | Dialogue Content Marketing & TechSkills
Untold Storytelling Series for South Australian Tourism | South Australian Tourism Commission
BEST USE OF CONTENT WITHIN MEDIA RELATIONS
Gold: The MOREtime Project | Geelmuyden Kiese & Finnmark and Nord-Troms
Silver: Hybrid Cloud Security Survey: Perception vs. Reality | Say Communications & Gigamon
Bronze: We’re Back | Sela & Newcastle United
Holiday Mode: Activated | Manchester Airport
OREO x PAC-MAN Playoffs | Oh My! Creative & OREO - Mondelez
BEST USE OF SOCIAL MEDIA: B2C
Gold: The MOREtime Project | Geelmuyden Kiese & Finnmark and Nord-Troms
Silver: From Campaigns to Storytelling and Always-on Content creation | Visit Norway & Innovation Norway
Bronze: Woolworths TASTE on TikTok | New Media & Woolworths Foods
Blue Horizons | BBC Storyworks & World Ocean Council
Lidl | OTW & Lidl Sweden
The Swedish Heart-Lung Foundation 120 Years | Bonnier News & The Swedish Heart-Lung Foundation
BEST USE OF MONETISED CONTENT
Gold: Qantas Content Ecosystem | Medium Rare Content Agency & Qantas Airways
Silver: Destination: transformation | Cedar & British Airways
Bronze: Poultry Bulletin | Shaw Media & The South African Poultry Association
Harley-Davidson European Bike Week Souvenir Programme | Dialogue Content Marketing & Harley-Davidson
Sainsbury’s magazine | 7C3 & Sainsbury’s
BEST USE OF INFLUENCER MARKETING
Gold: Woolworths TASTE | New Media & Woolworths
Silver: Visit Frisco - Golf Girl Games | VERB Interactive & Visit Frisco
Bronze: The Circle K Champion | Schibsted Partnerstudio & Circle K
Hong Kong: The World’s Stage | BBC StoryWorks APAC & Hong Kong Information Services Department
Rocket X King’s InterHigh | Rocket & King’s InterHigh (Inspired Education)
BEST AUTOMOTIVE
Gold: From Dreams to Reality | OTW & Volvo Financial Services
Silver: "The Cannonball Run” Countach LP 400 S Turns 45 | Miracle Video Agency & Automobili Lamborghini
Bronze: Bentley Magazine | Dialogue Content Marketing & Bentley Motors
Edit | Make Your Mark & Volvo Car Sverige
BEST USE OF DIGITAL PR
Gold: The MOREtime Project | Geelmuyden Kiese & Finnmark and Nord-Troms
Silver: The job ad in space | Sannum & Bergestuen & Horten kommune
Bronze: Building Brand Awareness in Search for Legal & General | Mindshare & Legal and General
Forever Cars | Maze Media & Adrian Flux
BEST USE OF DATA & INSIGHT
Gold: Change the Course - for a Better World Cup | Pol & KPMG Norway
Silver: Launching a data-led YouTube Shorts Strategy | Navigate Video & B&Q
Bronze: Soil Poetry | Geelmuyden Kiese & Yara International
Creating 2400% Organic Search Volume Increase | Twisted Pear Studios & YuLife
How Kantar unlocked reader insights with Turtl | Kantar
BEST USE OF SOCIAL MEDIA: B2B
Gold: Making B2B social, super social to drive sign ups | 256 & Fáilte Ireland
Silver: The Great British Bonus | CPL One & The Thoroughbred Breeders’ Association
Bronze: Accidental Wes Anderson Campaign | ITCH & M&G Investments
FREQUENTLY ASKED QUESTIONS
What are the requirements to enter the Grand Prix categories?
The Grand Prix categories requirements are:
• Best Large Agency 2024 (over 50 staff)
• Best Medium Agency 2024 (11-50 staff)
• Best Small Agency 2024 (up to 10 staff)
You will have the opportunity to write and submit your entries for these categories until Friday, 10th November. Detailed information regarding entry length and criteria can be found on the award platform.
How much does it cost to enter the Grand Prix categories?
We've kept the reduced entry fee for these categories the same as previous years: £165 for members and £265 for non-members. You can make payment via our award platform or request to pay by invoice.
When will the winners be announced? Will there be a ceremony?
Yes, we’re excited to bring back our much loved in-person ceremony. A chance to come together and celebrate the wonderful work entered into this year’s awards. We’ll announce the gold, silver, bronze, and Grand Prix winners at the event which takes place in London on Thursday, 16th January.
Will I receive a trophy if I win?
Yes, our trophies will be handed out at the award ceremony. We’ll be in touch with those winners who are unable to make the ceremony to discuss the delivery options.
Can I buy replica trophies?
Absolutely. We understand that award-winning work is the result of collective effort from the whole team. Therefore, we will be producing replica trophies that can be sent directly to clients and colleagues. We’ll be in touch following the award ceremony to discuss this.
I’ve spotted a mistake on the shortlist, what should I do?
Not a problem at all, please complete this short form and we’ll make sure to get this changed immediately.