What is Content Marketing?

What is content marketing graphic

About the event

It’s nearly 12 months since we launched our first CMA webinar, and since then delivered over 150 content marketing webinars, with thousands of people joining from across the world.

So as we approach the first anniversary of CMA Learning, we’re looking to cover a question that we’ve not investigated in one of our webinars yet, but due to an ever-growing audience, we’re running this special webinar titled – What is Content Marketing?

This is a question that’s often asked, not only by some of the new members of our community, but also those that have worked within publishing or marketing for some time and maybe noticed the slow merge of certain teams and departments. That’s exactly why we’re running this event.

This session isn’t just for those new to the content marketing industry, and we’re hoping to set up a real conversation with some of the biggest names in our industry. We’ll look back at examples of content marketing and what the future of the industry will look like.

So, whether you’ve found yourself Googling ‘what is content marketing’ or you’ve been in the content industry for 15 years, we’d love for you to join us and form part of the discussion around content marketing.


Register for free:

Can’t join us live? By registering, you can watch the replay of this event after the session at a time that suits


Meet the panel

Sarah O’Kane, TCO London

Sarah is Head of Partnerships at TCO London. Working with global brand partnerships across TCO’s two media brands Huck and Little White Lies. Sarah works with brands to bring them closer to culture by leveraging TCO’s global network of writers, illustrators, photographers, activists, and filmmakers.

Kate McLeod, Cedar

Kate has over 11 years’ experience working in marketing and client services roles within agency, publisher, brand and consultancy organisations where she has been focused on growth and comms for international brands across the retail, motor, FMCG and broadcast sectors.

Kate is the lead on the Tesco account, one of Cedar’s largest and most innovative clients with a significant scope of work across numerous editorial disciplines and platforms.  She is responsible for setting the vision for the account and supporting the team with the business strategy to deliver this.
She qualified as a life coach in 2020, fuelled by her passion to help people, particularly women, find purpose and confidence in their everyday lives and careers.

Ed Hutchinson, Future Fusion

Ed is the Sales & Marketing Director for Future Fusion, the content marketing division of Future PLC. Ed spent 11 years at The Guardian where he worked in a variety of sales and marketing roles including being part of the team that launched Guardian Labs.

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Event Schedule Details

  • 8th April 2021 10:00 BST - 12:00 BST
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